In the normal course of promoting their books, authors are interviewed by the media. Sometimes questions are asked that a well media-trained author feels is off-topic, so she deftly bridges from the question to the answer that will bring the conversation back on-topic.
UPWORD 2012 (http://SeeGodsWordinAction.com/UPWORD2012) (#UPWORD2012) is a campaign during the US presidential election season that reminds us God is in control. Get a Bible verse paired with stunning, original nature photographs delivered to your email inbox. Also get free downloads of the New Testament, screensavers and wallpaper, a blogger badge, a YouTube video of the verses, and a mobile app when you visit http://SeeGodsWordinAction.com/UPWORD2012. This ends Nov. 9, so sign up today. Tell your friends and share on your social sites. See the announcing news release.
On Demand also announced a partnership with ReaderLink (@Readerlink), which distributes books to grocery stores, drugstores, mass market and club stores, to make more titles available through the Kodak Picture Kiosks.
“We envision an integrated solution that can substantially redefine the publishing industry and bring exciting new solutions to customers," says Dane Neller, CEO of On Demand Books.
But according to USA TODAY (@usatodaytech), "this all comes with one huge catch — Kodak is in the midst of selling its photo kiosk business as part of its Chapter 11 bankruptcy."
Neller said the Kodak agreement, though announced [Sept. 12], was signed before the Rochester printing and imaging company announced last month it had decided to sell a set of businesses that include its photo kiosks, document scanners and still camera film operations. He said On Demand's hope is that whatever company buys Kodak's kiosk operations would also continue the Espresso arrangement.
UPWORD 2012 (http://SeeGodsWordinAction.com/UPWORD2012) (#UPWORD2012) is a campaign during the US presidential election season that reminds us God is in control. Get a Bible verse paired with stunning, original nature photographs delivered to your email inbox. Also get free downloads of the New Testament, screensavers and wallpaper, a blogger badge, a YouTube video of the verses, and a mobile app when you visit http://SeeGodsWordinAction.com/UPWORD2012. This ends Nov. 9, so sign up today. Tell your friends and share on your social sites. See the announcing news release.
·Nearly half (49%) have purchased a product online.
·46% have used social media to help make purchase decisions.
·37% purchase from online-only stores most frequently.
·1 in 5 global respondents plan to purchase electronic books and digital newspaper and magazine subscriptions in the next 3 to 6 months.
·The online purchase intent of hard copy books and physical subscriptions declined from 44% in 2010 to 33% this year.
·Categories with growing global purchase intent include computer/game software (+18%), entertainment tickets (+10%), computer/game hardware (+6%), video/music production (+5%), cars/motorcycle and accessories (+4%) and apparel/accessories/shoes/jewelry (+1%).
·More than one-quarter (26%) of global respondents plan to purchase food and beverage products via an online connected device in the next 3 to 6 months — a jump from 18% reported in 2010.
He uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience’s lives. In addition to looking at ads’ influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development.
Occasionally publishing professionals may tend to view books as commodities rather than the individual works of value that they are; especially with the onslaught of nearly 1,000 books being published every day. The sheer volume can make marketers lose focus. And if that challenge isn’t enough, today’s market is demanding more and more personalization and customization. Marketers must appeal to consumers needs in more personal and social ways.
The above video offers a lesson in innovative “custom mass-marketing” from the marketers of the vodka brand, Absolut. Engineers and designers created rules that allowed machines to behave randomly to create 4 million uniquely designed (“personalized”) bottles.
What can we learn and adapt from this marketing approach? Write your comments below.
Let Somersault (@smrsault) help you create innovative ways to strategically communicate your brand’s message.
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CMO.com’s (@CMO_com) latest Guide to The Social Landscape (interactive version; pdf version), developed by 97th Floor (@chrisbennett), offers helpful analyses in the categories of • Customer Communication • Brand Exposure • Traffic to Your Site • and SEO for the social media marketing sites of • Twitter • Facebook • StumbleUpon • Google+ • Pinterest • Reddit • YouTube • SlideShare • Delicious • Digg • Flickr • LinkedIn • Quora • and Instagram.
Contact Somersault (@smrsault) to help you leverage the power of social media marketing for your branded content.
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The above Infographic, based on research from the My Hope with Billy Graham (@BGEA) outreach campaign, depicts statistics of the average American neighborhood of 100 people.
How might this information shape your publishing agenda? Let Somersault (@smrsault) help you.
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With the end of the political conventions comes the official start of the 2012 US presidential campaign season, prompting feelings of angst among beleaguered citizens. According to Gallup research, 75% of swing state voters and 70% of all voters already can’t wait for the election to be over. People say the divisive nature of increasingly negative political rhetoric produces feelings of anxiety, frustration, and confusion.
A separate campaign begins today online that offers reassuring daily solace in the form of specially selected Bible verses paired with stunning, original nature photographs – available by email through election day. UPWORD 2012 (#UPWORD2012) (http://SeeGodsWordinAction.com/UPWORD2012), is sponsored by God’s Word In Action (@GodsWordnAction), the charitable giving program of Thomas Nelson Bibles (@NelsonBibles).
“Our UPWORD 2012 campaign offers anti-anxiety meditation in the form of daily Bible verses of assurance during this potentially discordant time in America,” says Blake Aldridge, senior director of marketing. “Our hope is that, through these verses and beautiful nature photos, people will remember God is ultimately in control.”
Visitors to the UPWORD 2012 website will engage with a PowerPoint® presentation consisting of vivid, original color photography of serene nature scenes combined with Scripture verses from the new Bible translation The Voice, as well as the New King James Version and King James Version. The presentation is capable of being embedded on other blogs and websites.
The above video is also available as a free download. Other free resources on UPWORD 2012 include:
·an email subscription service for automatic reception of UPWORD 2012 in email inboxes
·mobile app.
“We invite bloggers, Pinterest pinners, and everyone to broadly share these encouraging and inspiring verses leading up to the election,” says Aldridge.
The goal of God’s Word In Action is to help eradicate global and domestic poverty by inviting people to change a child’s life forever through child sponsorship or a donation to child and family health.
Thomas Nelson, Inc., a HarperCollins company, is the world’s largest Christian publisher. The company provides multiple formats of Bibles, inspirational books, and digital content, with distribution of its products in more than 100 countries. Live Event Management, Inc., a Thomas Nelson company, is the nation’s leading producer of Christian live events. Thomas Nelson is headquartered in Nashville, TN. For additional information, please visit http://www.thomasnelsoncorporate.com.
The Voice™ is a faithful dynamic equivalent Bible translation that reads like a story with all the truth and wisdom of God's Word. Through compelling narratives, poetry, and teaching, The Voice invites readers to enter into the whole story of God with their heart, soul, and mind, enabling them to hear God speaking and to experience His presence in their lives. Through a collaboration of nearly 120 biblical scholars, pastors, writers, musicians, poets, and artists, The Voice recaptures the passion, grit, humor, and beauty that is often lost in the translation process. The result is a retelling of the story of the Bible in a form as fluid as modern literary works, yet remaining painstakingly true to the original manuscripts.
