This is Christian Store Week

Be sure to visit a Christian bookstore near you especially during the nationwide event, Christian Store Week (@CSW_2012) from now until Oct. 8. The event is a ministry outreach in partnership with World Vision (@WorldVisionUSA), to benefit its US food assistance and anti-poverty programs.

The purchase of the music CD Lift Up: Artists and Authors Unite to Feed America’s Hungry Children contributes to food relief services.

For more than 60 years, independent and chain Christian retail stores have represented the crossroads of faith and community for all denominations and walks of life. Also a safe haven for Christian consumers, these wholesome, family-friendly environments provide the best selection of the highest quality products in the Christian market.

It’s in honor of these retailers’ steadfast commitment to create a store culture of dependability and outstanding customer service that we celebrate Christian Store Week.

Visit the official Christian Store Week website.

Contact Somersault (@smrsault) to help you reach the Christian store market with your brand message.

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And be sure to bookmark and use daily the SomersaultNOW online dashboard.

UPWORD 2012 Scripture for 10/2/12

UPWORD 2012 (http://SeeGodsWordinAction.com/UPWORD2012) (#UPWORD2012) is a campaign during the US presidential election season that reminds us God is in control. Get a Bible verse paired with stunning, original nature photographs delivered to your email inbox. Also get free downloads of the New Testament, screensavers and wallpaper, a blogger badge, a YouTube video of the verses, and a mobile app when you visit http://SeeGodsWordinAction.com/UPWORD2012. This ends Nov. 9, so sign up today. Tell your friends and share on your social sites. See the announcing news release.

Book Discoverability: NovelCrossing.com Launches as 1st "One-Stop" Site for Christian Fiction Fans

Christian fiction readers now have the first “all-in-one” site to discover the latest information about Christian fiction including updates, recommendations, new releases, commentary, and exclusive articles from their favorite writers.

NovelCrossing.com (@novelcrossing), “the Intersection of Faith and Fiction,” is a website aimed at building a community of Christian fiction readers by being the most inclusive site on the subject of inspirational novels.

Developed by WaterBrook Multnomah Publishing Group (@WaterBrookPress), NovelCrossing.com features content from all publishers of Christian fiction, allowing readers to discover new titles from across the publishing universe. Currently the site provides data on 10,000 titles from 50 different publishing houses.

“While there are a number of informative sites featuring Christian fiction book reviews and interviews, no one site combines a searchable database of books and authors, across all publishers in this category, with reviews, interviews, features, and a community component,” says Shannon Marchese, WaterBrook Multnomah senior fiction editor. “We built Novel Crossing to fill that gap. We wanted fans of Christian fiction to have a “one-stop” destination for finding authors and new reads, for leaving comments and making friends who love the books they love.” She explains more in the following video.

Read the news release.

See our previous blogposts on book discoverability.

Contact Somersault (@smrsault) to help you publish and market your brand content in the new world of digital publishing.

Get our blogposts delivered into your email inbox.

And be sure to bookmark and use daily the SomersaultNOW online dashboard; especially the Book Discovery Sites tab.

UPWORD 2012 Scripture for 10/1/12

UPWORD 2012 (http://SeeGodsWordinAction.com/UPWORD2012) (#UPWORD2012) is a campaign during the US presidential election season that reminds us God is in control. Get a Bible verse paired with stunning, original nature photographs delivered to your email inbox. Also get free downloads of the New Testament, screensavers and wallpaper, a blogger badge, a YouTube video of the verses, and a mobile app when you visit http://SeeGodsWordinAction.com/UPWORD2012. This ends Nov. 9, so sign up today. Tell your friends and share on your social sites. See the announcing news release.

UPWORD 2012 Scripture for 9/30/12

UPWORD 2012 (http://SeeGodsWordinAction.com/UPWORD2012) (#UPWORD2012) is a campaign during the US presidential election season that reminds us God is in control. Get a Bible verse paired with stunning, original nature photographs delivered to your email inbox. Also get free downloads of the New Testament, screensavers and wallpaper, a blogger badge, a YouTube video of the verses, and a mobile app when you visit http://SeeGodsWordinAction.com/UPWORD2012. This ends Nov. 9, so sign up today. Tell your friends and share on your social sites. See the announcing news release.

UPWORD 2012 Scripture for 9/29/12

UPWORD 2012 (http://SeeGodsWordinAction.com/UPWORD2012) (#UPWORD2012) is a campaign during the US presidential election season that reminds us God is in control. Get a Bible verse paired with stunning, original nature photographs delivered to your email inbox. Also get free downloads of the New Testament, screensavers and wallpaper, a blogger badge, a YouTube video of the verses, and a mobile app when you visit http://SeeGodsWordinAction.com/UPWORD2012. This ends Nov. 9, so sign up today. Tell your friends and share on your social sites. See the announcing news release.

Somersault Open House

We held an open house this week and invited friends to come see our office in downtown Grand Rapids (@ExperienceGR), MI (@PureMichigan). Also going on downtown (until Oct. 7) is Art Prize (@ArtPrize) (#ArtPrize), where 1,517 pieces of art are scattered throughout the city for people to vote on; the top award is $200,000.

We were thrilled so many came to help us celebrate the beginning of fall in the Midwest. Our general manager, John Topliff, and his wife Debby even joined us via Skype from St. Andrews, Scotland, our international office. (Thanks to Bill Oechsler (@billoechsler) for his photos!)

We asked some of our guests if they’d like to answer the question, “What are major challenges facing Christian publishing today?”. Here are their answers:

Contact Somersault (@smrsault) to help you navigate the turbulent waters of today’s publishing world.

Get our blogposts delivered into your email inbox.

And be sure to bookmark and use daily the SomersaultNOW online dashboard.

UPWORD 2012 Scripture for 9/28/12

UPWORD 2012 (http://SeeGodsWordinAction.com/UPWORD2012) (#UPWORD2012) is a campaign during the US presidential election season that reminds us God is in control. Get a Bible verse paired with stunning, original nature photographs delivered to your email inbox. Also get free downloads of the New Testament, screensavers and wallpaper, a blogger badge, a YouTube video of the verses, and a mobile app when you visit http://SeeGodsWordinAction.com/UPWORD2012. This ends Nov. 9, so sign up today. Tell your friends and share on your social sites. See the announcing news release.

Major Challenges Facing Christian Publishing

Recently Somersault (@smrsault) had the privilege of helping sponsor the American Christian Fiction Writers (@ACFWTweets) (#ACFW) annual conference (@ACFWConference) held this year in Dallas (see our previous blogpost).

Michael Hyatt (@MichaelHyatt), former CEO and Chairman of Thomas Nelson (@ThomasNelson) and author of Platform (#PlatformBook), spoke in two plenary sessions about the necessity for authors to learn social media marketing and build a targeted fan base (see our previous blogpost, "The Importance of Building Your Platform"). His message exactly supports our new SomersaultSocial program.

During the conference, we asked authors, agents, and publishers to give us their opinions in response to one question: “What major challenges are facing Christian publishing today?”

Contact Somersault (@smrsault) to help you embrace and surmount publishing and marketing challenges in this new digital age.

Get our blogposts delivered into your email inbox.

And be sure to bookmark and use daily the SomersaultNOW online dashboard.