Answering the Media's Questions

In the normal course of promoting their books, authors are interviewed by the media. Sometimes questions are asked that a well media-trained author feels is off-topic, so she deftly bridges from the question to the answer that will bring the conversation back on-topic.

NPR’s program Science Friday (@scifri) featured this tactic in a discussion with social psychologist Todd Rogers, spotlighted in the Harvard Magazine (@HarvardMagazine) article, The Art of the Dodge. While the show focuses on politicians, the principles and conversation are of interest to anyone who wants to properly and strategically communicate a message through the media.

Hear this interview in full.

Contact Somersault (@smrsault) to help you or your authors become better speakers through media training.

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