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A report in Publishers Weekly (@PublishersWkly) says “Barnes & Noble is phasing out its PubIt! self-publishing service and relaunching it as NOOK Press, an upgraded ebook self-publishing platform offering an array of new services to authors and publishers.”

B&N is partnering with the self-publishing platform FastPencil (@fastpencil) to supply NOOK Press with its proprietary online authoring technology, while also offering FastPencil authors access to a variety of marketing opportunities via B&N’s NOOK platform.

While B&N is encouraging PubIt! authors to synch their accounts to new NOOK Press accounts, B&N is also planning to phase out new PubIt! accounts and transition new self-publishers to the NOOK Press platform, which essentially builds on PubIt! by adding new services. Indeed, sales of self-published ebooks continue to grow on the NOOK Platform and the company said they represent about 25% of all ebook sales on NOOK devices. According to B&N, PubIt! titles grow by about 20% each quarter and general self-published titles offering through the NOOK are growing by 24% each quarter.

Read this in full.

Read the news release.

Also read our previous blogpost, "Guy Kawasaki's New Self-Publishing Instruction Book."

Contact Somersault (@smrsault) to help you strategically publish and market pbooks, ebooks, and audiobooks.

Download our white paper, “Tech, Trends, & Retail Success: See the Future and Act Now,” in which we detail the elements of creating extreme retail in-store experiences.

Learn about SomersaultSocial (@SomersaultHelp), our Web-based author online marketing education modules.

Add our Facebook page (http://facebook.com/SomersaultGroup) & Twitter stream (http://twitter.com/smrsault) to your Flipboard account on your iPad, iPhone, or Android. Or download our blog as an ebook to your ereader (http://goo.gl/3nTtN). 

Get our blogposts delivered into your email inbox.

And be sure to bookmark and use daily the SomersaultNOW online dashboard; especially the Book Discovery Sites tab.

The above chart is by Business Insider (@businessinsider) SAI (@SAI) Chart of the Day (@chartoftheday).

Contact Somersault (@smrsault) to help you strategically publish and market pbooks, ebooks, and audiobooks.

Download our white paper, “Tech, Trends, & Retail Success: See the Future and Act Now,” in which we detail the elements of creating extreme retail in-store experiences.

Learn about SomersaultSocial (@SomersaultHelp), our Web-based author online marketing education modules.

Add our Facebook page (http://facebook.com/SomersaultGroup) & Twitter stream (http://twitter.com/smrsault) to your Flipboard account on your iPad, iPhone, or Android. Or download our blog as an ebook to your ereader (http://goo.gl/3nTtN). 

Get our blogposts delivered into your email inbox.

And be sure to bookmark and use daily the SomersaultNOW online dashboard; especially the Book Discovery Sites tab.

Publishing professional Mike Shatzkin (@MikeShatzkin) writes on his blog about the news that Hyperion plans to sell off its “backlist” to focus its attention on new titles it will develop in conjunction with its corporate cousins at Disney and ABC. He says this follows Wiley’s selling a lot of the most bookstore-dependent parts of its list, including the sale of Frommer’s Guides to Google, in 2012.

Both Hyperion and Wiley are showing us what the publisher of the near future is going to look like. They will be more focused. They will be shedding overheads so they can expand or shrink their offerings more readily to respond to opportunities and circumstances. They will be less dependant on the trade bookstore and book review trade networks. And Hyperion’s decision says something more about the future that Wiley’s doesn’t: book publishing will increasingly be an activity operating in tandem with or in service of other objectives of the owning organization. (There is a parallel here in retailing, where Amazon and Google and Apple fit this description, and Kobo and Barnes & Noble do not.)

...the current state-of-the-art for merchandising and presentation of books online is not very helpful to backlist. Most retailers return a limited number of books (10 or 20) per screen to any query. Customers have limited patience for refreshing screens, so the number of titles an online purchaser “browses through” is far fewer than the number that would catch the same eyes in an equivalent amount of time in a store. This appears to be pushing sales more and more to newer books and books on bestseller lists.

This problem of concentration will probably just get worse as mobile devices become more ubiquitous and the shopping takes places on ever-smaller screens.

Read this in full.

Also see our previous blogpost, “Publishing Must Reinvent Itself.”

Contact Somersault (@smrsault) to help you strategically publish and market pbooks, ebooks, and audiobooks.

Download our white paper, “Tech, Trends, & Retail Success: See the Future and Act Now,” in which we detail the elements of creating extreme retail in-store experiences.

Learn about SomersaultSocial (@SomersaultHelp), our Web-based author online marketing education modules.

Add our Facebook page (http://facebook.com/SomersaultGroup) & Twitter stream (http://twitter.com/smrsault) to your Flipboard account on your iPad, iPhone, or Android. Or download our blog as an ebook to your ereader (http://goo.gl/3nTtN). 

Get our blogposts delivered into your email inbox.

And be sure to bookmark and use daily the SomersaultNOW online dashboard; especially the Book Discovery Sites tab.

Publishers Weekly (@PublishersWkly) reports, “Stepping up its support of self-published and independently published books, the Apple iBookstore has launched a new category called Breakout Books.”

While the iBookstore has always accepted self-published works, the new iBookstore category gives publishers and authors a new platform for marketing and promoting their books and highlights both the growing sales of self-published titles and the increasing significance of the category.

Read this in full.

From The New York Times (@mediadecodernyt):

“Apple is helping to shape a brighter, more democratized future for book publishing,” said Mark Coker, the founder of Smashwords, a leading distributor of digital books.

Read this in full.

The bulk of the titles featured in the Breakout Books promotion are distributed by Smashwords. Read all about it on Mark Coker’s (@markcoker) blogpost, “Smashwords Authors Gain Seat at the Merchandising Table with the Apple iBookstore’s Breakout Books Promotion.”

Also see our previous blogposts, “Can Ebooks Succeed Without Amazon?,” “A New Publishing Ecosystem Emerges,” and “Guy Kawasaki's New Self-Publishing Instruction Book.”

Download our white paper, “Tech, Trends, & Retail Success: See the Future and Act Now,” in which we detail the elements of creating extreme retail in-store experiences.

Contact Somersault (@smrsault) to help you strategically publish and market pbooks, ebooks, and audiobooks.

Learn about SomersaultSocial (@SomersaultHelp), our Web-based author online marketing education modules.

Add our Facebook page (http://facebook.com/SomersaultGroup) & Twitter stream (http://twitter.com/smrsault) to your Flipboard account on your iPad, iPhone, or Android. Or download our blog as an ebook to your ereader (http://goo.gl/3nTtN). 

Get our blogposts delivered into your email inbox.

And be sure to bookmark and use daily the SomersaultNOW online dashboard; especially the Publishers tab, which includes links to Self-Publisher services.

Members of Somersault were pleased to give the keynote presentation Jan. 9 at the CBA Next 2013 (@ICRShow) event held in cooperation with AmericasMart Atlanta (@AmericasMartATL) in the Atlanta gift mart.

We distributed our white paper, “Tech, Trends, & Retail Success: See the Future and Act Now” and our Christian Bookstore Customer Satisfaction Survey. Both are available online.

We encouraged Christian retailers to brand themselves as more than sellers of product, but as experts in Christian publishing. And to declare their expertise by referring to their bookstore as a “Books Bistro” with “Publishing Einsteins,” so when a customer wants to learn about a Christian topic or write about one, the first expert advisor he or she should think of consulting is their store.

Christian Retailing (@ChristianRetail) covered our presentation:

Seventy percent of Christian store shoppers say they would buy an ebook at a Christian retail store, with many options now available to Christian market retailers, according to publishing strategy and services agency Somersault Group....

Creating an in-store experience that will draw traffic is critical. The panel urged Christian retailers to cultivate an atmosphere that promotes relaxation, provides real-time marketing and offers information openly that reassures customers in their purchase decisions. Stores were also encouraged to assign a staff member to event management and another to digital communication.

“Be the Christian hub of your community,” the panel told NEXT attendees. “Christian booksellers are no longer only in the bookselling business. You are in the community-building, personalized-service, outcome-based-solution-provider, experts-in-all-things-publishing-related and technology business with a spiritual emphasis.”

Read this in full.

Learn more about this retail report in the upcoming March issue of Christian Retailing.

Download our white paper, “Tech, Trends, & Retail Success: See the Future and Act Now,” in which we detail the elements of creating extreme retail in-store experiences.

Contact Somersault (@smrsault) to help you strategically publish and market pbooks, ebooks, and audiobooks.

Learn about SomersaultSocial (@SomersaultHelp), our Web-based author online marketing education modules.

Add our Facebook page (http://facebook.com/SomersaultGroup) & Twitter stream (http://twitter.com/smrsault) to your Flipboard account on your iPad, iPhone, or Android. Or download our blog as an ebook to your ereader (http://goo.gl/3nTtN). 

Get our blogposts delivered into your email inbox.

And be sure to bookmark and use daily the SomersaultNOW online dashboard; especially the Book Discovery Sites tab.

(Enlarge this Infographic)

The above information is by Random House (@randomhouse). Among the statistics:

·         Over a fifth of American adults have read an ebook.

·         Ebook consumers are likely to be book enthusiasts who read across digital and print formats.

·         Most ebook consumers are women, are younger than 45, have college degrees or have had some college education, and have upscale incomes.

·         Ebook consumers are over 20% more likely to have household incomes over $100,000 per year than non-ebook consumers.

·         Preferred genres include mystery/suspense/detective fiction, general fiction, and romance.

Read this in full.

Download our white paper, “Tech, Trends, & Retail Success: See the Future and Act Now,” in which we detail the elements of creating extreme retail in-store experiences.

Contact Somersault (@smrsault) to help you strategically publish and market pbooks, ebooks, and audiobooks.

Learn about SomersaultSocial (@SomersaultHelp), our Web-based author online marketing education modules.

Add our Facebook page (http://facebook.com/SomersaultGroup) & Twitter stream (http://twitter.com/smrsault) to your Flipboard account on your iPad, iPhone, or Android. 

Get our blogposts delivered into your email inbox.

And be sure to bookmark and use daily the SomersaultNOW online dashboard; especially the Book Discovery Sites tab.

The above Infographic is by OnlineColleges.net.

The annual Digital Book World Conference (@DigiBookWorld) (#DBW13) has concluded. DBW editorial director Jeremy Greenfield (@JDGsaid) offers a quick summary:

Publishers are grappling with the possibility that bookstores might not exist in the future; that some authors have a very low opinion of them; that agents are pushing them for more advantageous contract terms for their clients; that the landscape of book discovery is changing; and much more.

See DBW’s links to coverage of the event. (Digital Book World’s YouTube channel | Slideshare site)

Photos and tweets on Eventifier

Publishers Weekly (@PublishersWkly): Kobo, Book Discovery and More at Digital Book World 2013

GoodEReader (@Goodereader): My Thoughts on Digital Book World 2013 by Paul Biba (@paulkbiba) and complete coverage

Publishing Perspectives (@pubperspectives): 3 Key Ideas from Digital Book World 2013

Education, Publishing, & Technology (@toddols) summaries: Day One | Day Two

Learn about SomersaultSocial, our Web-based author online marketing education modules.

Add our Facebook page (http://facebook.com/SomersaultGroup) & Twitter stream (http://twitter.com/smrsault) to your Flipboard account on your iPad, iPhone, or Android. 

Get our blogposts delivered into your email inbox.

And be sure to bookmark and use daily the SomersaultNOW online dashboard.

(Enlarge the above Infographic)

From televisions and smartphones to tablets and game consoles, Americans are consuming content on every device under the sun.

According to Nielsen’s (@NielsenWire) new US Consumer Usage Report 2012, nearly 120 million people within television homes own 4 or more TV sets, and 16% of television homes own a tablet. Smartphone owners officially make up the majority of mobile subscribers, as 56% owned a smartphone as of Q3 2012. The number of social media users continues to increase across all platforms as consumers use social networking as a vehicle to navigate the ever-expanding media universe.

Learn about SomersaultSocial, our Web-based author online marketing education modules.

Add our Facebook page (http://facebook.com/SomersaultGroup) & Twitter stream (http://twitter.com/smrsault) to your Flipboard account on your iPad, iPhone, or Android. 

Get our blogposts delivered into your email inbox.

And be sure to bookmark and use daily the SomersaultNOW online dashboard.

As retailers reinvent their in-store shopping experience in the face of the continued rise of e-commerce, research released by Cisco finds that digital content from the Internet is the most powerful influence in buying decisions for the majority of shoppers in all channels.

The 3rd annual Cisco^® (@CiscoRetail) study of consumers says online ratings and reviews are the most influential sources for making purchasing decisions (followed by advice from friends and family), and that shoppers increasingly want access to digital content in stores through a variety of devices. The study recommends different ways retailers can present digital information to better influence shoppers' buying behavior — and win higher revenue in the store.

According to the Cisco Internet Business Solutions Group^™ (@CiscoIBSG) study, titled Catch and Keep Digital Shoppers, a majority of shoppers, categorized as "Digital Mass Market," have advanced beyond the capabilities of many retailers. 

These shoppers expect stores to operate with the same information, transparency, and speed as their favorite website, and two-thirds are interested in personalized shopping experiences when visiting a store. Shoppers overwhelmingly prefer in-store self-service access to digital content (85%), with 1 in 3 using mobile searches to guide their purchasing decisions — up 20% from last year.

·         53% of shoppers expect greater price visibility

·         37% want easier ways to find products

·         39% desire faster/easier way to purchase products.

Read the news release.

Read the full report (pdf).

Enlarge the above Infographic.

See further coverage of the study by Online Media Daily.

Also see our previous blogpost, “’Showrooming’ Gains Ground in US” and other posts tagged “Retail.” And download our white paper, “Tech, Trends, & Retail Success: See the Future and Act Now.”

Contact Somersault (@smrsault) to help you strategically publish and market pbooks, ebooks, and audiobooks.

Learn about SomersaultSocial, our Web-based author online marketing education modules.

Add our Facebook page (http://facebook.com/SomersaultGroup) & Twitter stream (http://twitter.com/smrsault) to your Flipboard account on your iPad, iPhone, or Android. 

Get our blogposts delivered into your email inbox.

And be sure to bookmark and use daily the SomersaultNOW online dashboard.