UPWORD 2012 Scripture for 10/7/12

Louis McBride, author of the blog Baker Book House Church Connection, writes, ”If you’re like me, the elections can be exhausting; so I welcome [UPWORD 2012] to offer something to help us keep things in perspective. Give a visit to the site and sign up today.”

UPWORD 2012 (http://SeeGodsWordinAction.com/UPWORD2012) (#UPWORD2012) is a campaign during the US presidential election season that reminds us God is in control. Get a Bible verse paired with stunning, original nature photographs delivered to your email inbox. Also get free downloads of the New Testament, screensavers and wallpaper, a blogger badge, a YouTube video of the verses, and a mobile app when you visit http://SeeGodsWordinAction.com/UPWORD2012. This ends Nov. 9, so sign up today. Tell your friends and share on your social sites. See the announcing news release.

UPWORD 2012 Scripture for 10/6/12

Louis McBride, author of the blog Baker Book House Church Connection, writes, ”If you’re like me, the elections can be exhausting; so I welcome [UPWORD 2012] to offer something to help us keep things in perspective. Give a visit to the site and sign up today.”

UPWORD 2012 (http://SeeGodsWordinAction.com/UPWORD2012) (#UPWORD2012) is a campaign during the US presidential election season that reminds us God is in control. Get a Bible verse paired with stunning, original nature photographs delivered to your email inbox. Also get free downloads of the New Testament, screensavers and wallpaper, a blogger badge, a YouTube video of the verses, and a mobile app when you visit http://SeeGodsWordinAction.com/UPWORD2012. This ends Nov. 9, so sign up today. Tell your friends and share on your social sites. See the announcing news release.

Book Discovery Becomes Complicated as Reader Behavior Fractures

In his coverage of the recent Digital Book World (@DigiBookWorld) Discoverability and Marketing conference, Jeremy Greenfield (@JDGsaid) reports, “Reader behavior is in flux and the ways in which people engage with and discover new content has grown exponentially.”

     In 2011, nearly half of consumers changed their book-buying behavior (chart below)

     39% of books are sold online, 26% in stores, and the rest in nearly a dozen other ways (chart below)

     People discover new books in up to 44 different ways

...Amid all the change in how readers read and discover books, one thing has remained constant: in-person, personal recommendations are the No. 1 way people discover books, no matter who they are or how they read.

Read this in full.

Also see "Discoverability & Marketing Conference: A Diversity of Challenges."

And read our previous blogposts “How Ebook Buyers Discover Books” and “Sites That Facilitate Book Discovery.”

Contact Somersault (@smrsault) to help you strategically plan your book’s disoverability.

Get our blogposts delivered into your email inbox.

And be sure to bookmark and use daily the SomersaultNOW online dashboard; especially the Book Discovery Sites tab.

UPWORD 2012 Scripture for 10/5/12

Louis McBride, author of the blog Baker Book House Church Connection, writes, ”If you’re like me, the elections can be exhausting; so I welcome [UPWORD 2012] to offer something to help us keep things in perspective. Give a visit to the site and sign up today.”

UPWORD 2012 (http://SeeGodsWordinAction.com/UPWORD2012) (#UPWORD2012) is a campaign during the US presidential election season that reminds us God is in control. Get a Bible verse paired with stunning, original nature photographs delivered to your email inbox. Also get free downloads of the New Testament, screensavers and wallpaper, a blogger badge, a YouTube video of the verses, and a mobile app when you visit http://SeeGodsWordinAction.com/UPWORD2012. This ends Nov. 9, so sign up today. Tell your friends and share on your social sites. See the announcing news release.

Mobile & PC Daily Content Consumption

The above Chart of the Day (@chartoftheday) graph depicts research by Kontera (@Kontera) to determine when people use their PC (stationary) versus smartphones and tablets (mobile).

PC usage is strongest from 11 am to 5 pm (the work day while in the office) and mobile usage is strongest from 6 pm to midnight (the leisure hours at home).

The research also finds that 22% of all Internet content consumed in the US is on mobile devices.

Here’s another chart, showing how people are using their smartphones and tablets.

How might this influence your digital publishing strategy?

Contact Somersault (@smrsault) to help you think through your mobile content effectiveness.

Get our blogposts delivered into your email inbox.

And be sure to bookmark and use daily the SomersaultNOW online dashboard.

UPWORD 2012 Scripture for 10/4/12

Louis McBride, author of the blog Baker Book House Church Connection, writes, ”If you’re like me, the elections can be exhausting; so I welcome [UPWORD 2012] to offer something to help us keep things in perspective. Give a visit to the site and sign up today.”

UPWORD 2012 (http://SeeGodsWordinAction.com/UPWORD2012) (#UPWORD2012) is a campaign during the US presidential election season that reminds us God is in control. Get a Bible verse paired with stunning, original nature photographs delivered to your email inbox. Also get free downloads of the New Testament, screensavers and wallpaper, a blogger badge, a YouTube video of the verses, and a mobile app when you visit http://SeeGodsWordinAction.com/UPWORD2012. This ends Nov. 9, so sign up today. Tell your friends and share on your social sites. See the announcing news release.

Ebooks Expand Their Potential With Serialized Fiction

During the Victorian Era in England, the trend of publishing the stories of novels in installments helped propel Charles Dickens to fame.

Publishing reporter Julie Bosman (@juliebosman) asks in The New York Times Media Decoder (@mediadecodernyt) blog, “Could serialized fiction finally force the ebook to evolve?”

Various ventures are trying to satisfy a common complaint about ebooks: that they are simply black-and-white digital reproductions of long-form print books, flat and unoriginal in their design and concept. One variation, what publishers call enhanced ebooks, with audio and video elements woven throughout the text, has largely fallen flat with readers.

But serialized fiction, where episodes are delivered to readers in scheduled installments much like episodes in a television series, has been the subject of an unusual amount of experimentation in publishing in recent months. In September, Amazon announced Kindle Serials, stories sold for $1.99 and published in short episodes that download onto the Kindle as the episodes are released....

In August, Byliner, a digital publisher, announced that it would begin a new digital imprint devoted to serialized fiction....

One of the most talked-about new experiments is taking serialized fiction a step further. It’s a novel called The Silent History that’s available on the Apple iPhone and iPad. It includes interactive, user-generated elements.

Read this in full.

Also see USA TODAY’s article, “Will 'The Silent History' change the way we read?

Contact Somersault (@smrsault) to help you think through your mobile content effectiveness.

Get our blogposts delivered into your email inbox.

And be sure to bookmark and use daily the SomersaultNOW online dashboard.

UPWORD 2012 Scripture for 10/3/12

UPWORD 2012 (http://SeeGodsWordinAction.com/UPWORD2012) (#UPWORD2012) is a campaign during the US presidential election season that reminds us God is in control. Get a Bible verse paired with stunning, original nature photographs delivered to your email inbox. Also get free downloads of the New Testament, screensavers and wallpaper, a blogger badge, a YouTube video of the verses, and a mobile app when you visit http://SeeGodsWordinAction.com/UPWORD2012. This ends Nov. 9, so sign up today. Tell your friends and share on your social sites. See the announcing news release.