somersault

UPWORD 2012 (http://SeeGodsWordinAction.com/UPWORD2012) (#UPWORD2012) is a campaign during the US presidential election season that reminds us God is in control. Get a Bible verse paired with stunning, original nature photographs delivered to your email inbox. Also get free downloads of the New Testament, screensavers and wallpaper, a blogger badge, a YouTube video of the verses, and a mobile app when you visit http://SeeGodsWordinAction.com/UPWORD2012. This ends Nov. 9, so sign up today. Tell your friends and share on your social sites. See the announcing news release.

In this Fast Company (@FastCompany) article, Ryan Holiday (@RyanHoliday) says authors are increasingly writing non-fiction books, not as a means unto themselves, but as a means to the end of being a professional introduction of themselves for speaking, consulting, and deal-making.

Faced with declining sales and the disappearance of book retailers like Borders, authors have diversified their income streams, and many make substantially more money through new business generated by a book, rather than from it.

Today, authors are in the idea-making business, not the book business. In short, this means that publishing a book is less about sales and much more about creating a brand. The real customers of books are no longer just readers but now include speaking agents, CEOs, investors, and startups....

Call it a business card, a resume, a billboard, or whatever you choose, but the short of it is that books are no longer just books. They are branding devices and credibility signals.

Read this in full.

Contact Somersault (@smrsault) to help you communicate your brand message.

Get our blogposts delivered into your email inbox.

And be sure to bookmark and use daily the SomersaultNOW online dashboard.

UPWORD 2012 (http://SeeGodsWordinAction.com/UPWORD2012) (#UPWORD2012) is a campaign during the US presidential election season that reminds us God is in control. Get a Bible verse paired with stunning, original nature photographs delivered to your email inbox. Also get free downloads of the New Testament, screensavers and wallpaper, a blogger badge, a YouTube video of the verses, and a mobile app when you visit http://SeeGodsWordinAction.com/UPWORD2012. This ends Nov. 9, so sign up today. Tell your friends and share on your social sites. See the announcing news release.

For Creativity (@creativitymag), Rupal Parekh (@rupalparekh) compares the 1962 television cartoon show The Jetsons with today’s technological reality.

In honor of The Jetsons' 50th anniversary, we decided to take a look to see how far we've come. And based on where we are so far, by 2062, the year the show is set in, we may just achieve all that the show's writers envisioned and then some. One thing that's massively important to us today and wasn't reflected that way on the show is our powerful mobile phone technology and the importance to us of how small those devices have become, as well as what they permit – constant access to the Internet (not conceived back then) and a variety of useful apps.

The article highlights the following elements from the show: robots, short workdays, trips to the moon, flying cars, video chat, pop stars, floating cities, Jane’s electric dress, human cloning, and vacuum tube transport.

Read this in full.

Contact Somersault (@smrsault) to help you take advantage of 21st century digital publishing and marketing strategies for your brand.

Get our blogposts delivered into your email inbox.

And be sure to bookmark and use daily the SomersaultNOW online dashboard.

UPWORD 2012 (http://SeeGodsWordinAction.com/UPWORD2012) (#UPWORD2012) is a campaign during the US presidential election season that reminds us God is in control. Get a Bible verse paired with stunning, original nature photographs delivered to your email inbox. Also get free downloads of the New Testament, screensavers and wallpaper, a blogger badge, a YouTube video of the verses, and a mobile app when you visit http://SeeGodsWordinAction.com/UPWORD2012. This ends Nov. 9, so sign up today. Tell your friends and share on your social sites. See the announcing news release.

Whenever you communicate, start by keeping your audience in focus. Your main message will only be well received when you position it in such a way as to clearly answer your audience’s ever-present question, “What’s in it for me?”

In this Forbes (@Forbes) article and video, communications coach Carmine Gallo (@carminegallo) emphasizes the importance of message-mapping to ensure that you strategically and effectively communicate the essence of your brand or book.

Step 1: Create a Twitter-friendly headline.

Step 2: Support the headline with three key benefits.

Step 3: Reinforce the three benefits with stories, statistics, and examples.

Read this in full.

Let Somersault (@smrsault) coach you in media & presentation skills and help you craft your core message so that it stands out in today’s media-saturated environment.

Get our blogposts delivered into your email inbox.

And be sure to bookmark and use daily the SomersaultNOW online dashboard.

UPWORD 2012 (http://SeeGodsWordinAction.com/UPWORD2012) (#UPWORD2012) is a campaign during the US presidential election season that reminds us God is in control. Get a Bible verse paired with stunning, original nature photographs delivered to your email inbox. Also get free downloads of the New Testament, screensavers and wallpaper, a blogger badge, a YouTube video of the verses, and a mobile app when you visit http://SeeGodsWordinAction.com/UPWORD2012. This ends Nov. 9, so sign up today. Tell your friends and share on your social sites. See the announcing news release.

UPWORD 2012 (http://SeeGodsWordinAction.com/UPWORD2012) (#UPWORD2012) is a campaign during the US presidential election season that reminds us God is in control. Get a Bible verse paired with stunning, original nature photographs delivered to your email inbox. Also get free downloads of the New Testament, screensavers and wallpaper, a blogger badge, a YouTube video of the verses, and a mobile app when you visit http://SeeGodsWordinAction.com/UPWORD2012. This ends Nov. 9, so sign up today. Tell your friends and share on your social sites. See the announcing news release.

The American Christian Fiction Writers (@ACFWTweets) conference (@ACFWConference) (#ACFW) is being held in Dallas, TX and Somersault (@smrsault) is here telling authors, agents, and publishers about

• our online dashboard for publishers and marketers, SomersaultNOW
• this blog as a telescope helping industry professionals “see around the corner” to prepare for the future of publishing
• and SomersaultSocial, our new program to educate authors and speakers in the strategic and effective use of social media marketing.

Congratulations to Allen Arnold, winner of the ACFW’s 2012 Lifetime Achievement Award “in recognition of his impact on the Christian fiction industry, its authors, and its readers.” He’s the former publisher and senior vice president of Thomas Nelson Fiction, having launched the Fiction group in 2004.

ACFW’s other awards are Julee Schwarzburg - Editor of the Year, Nicole Resciniti - Agent of the Year, Allison Pittman - Mentor of the Year, Genesis winners for the best unpublished Christian fiction projects, and the Carol Awards for the best Christian fiction published in the previous calendar year.

If you’re attending the conference, please come to our exhibit booth and say hi!

Get our blogposts delivered into your email inbox.

UPWORD 2012 (http://SeeGodsWordinAction.com/UPWORD2012) (#UPWORD2012) is a campaign during the US presidential election season that reminds us God is in control. Get a Bible verse paired with stunning, original nature photographs delivered to your email inbox. Also get free downloads of the New Testament, screensavers and wallpaper, a blogger badge, a YouTube video of the verses, and a mobile app when you visit http://SeeGodsWordinAction.com/UPWORD2012. This ends Nov. 9, so sign up today. Tell your friends and share on your social sites. See the announcing news release.