Somersault Group Announces New General Manager

The Somersault Group Announces a New General Manager – Joe Sherman. 

September 9, 2014

GRAND RAPIDS, MI — The Somersault Group (Somersault) announced today that General Manager, John Topliff, has retired after 39 years in the Christian retailing and publishing industries. The company is pleased to announce that Joe Sherman has accepted the General Manager position, effective immediately.

Joe has over three decades of experience in Christian publishing and marketing. Currently he is the Owner and CEO of Marketing and Publishing Strategies (MAPS), a company that specializes in helping Christian publishers and ministries develop and distribute products to churches. He will integrate the Somersault and MAPS services to provide even more value to the clients of both organizations. For over 23 years, Joe was Senior Vice President for Zondervan, a Division of HarperCollins. He also served as the Executive Vice President of Publishing for Willow Creek Resources for six years. Joe has led the development of many best-selling products.

“We are grateful for John Topliff’s leadership, and thrilled to have Joe at the helm of Somersault,” said Jeannette Taylor, Partner, and Research & Product Development Architect, “Joe brings deep publishing experience, proven leadership skill, experience in the digital space, and the ability to help Somersault clients cost-effectively reach the 300,000+ Christian churches in the U.S.”

Founded in July of 2010, Somersault is a Christian publishing strategy and services agency that serves an innovative client base including commercial publishers, content creators, ministry organizations, and literary agents. Somersault provides product concepts, publishing strategy, brand consulting, market research, editorial direction and services, marketing strategy, package design, electronic formatting, Internet and social media presence, website development, advertising, merchandising, and distribution solutions in its comprehensive portfolio of publishing and marketing services.

“Somersault’s mission is to change lives by connecting inspirational content creators with readers using exceptional creativity, right-now technology, and old-fashioned personal care,” said Cindy Lambert, Publishing Strategist. “I’ve worked with Joe previously at Zondervan and know that he aligns perfectly with our mission.”

Somersault’s team includes: Jeannette Taylor—Research and Development Architect,  Dave Lambert—Editorial Director, Cindy Lambert, Publishing Strategist, John Sawyer, Branding and Marketing Director, Estee Wells Zandee — Publishing Assistant, and now Joe Sherman —General Manager.

Somersault Group™ (Somersault™) is a member-managed LLC with offices in Grand Haven, Michigan. Our purpose is to enable ministry organizations, Christian authors, agents, and publishers to quickly leverage rapid changes in communication technology, emphasize excellence in branding and marketing communication for an author’s business development, and extend the highest editorial standards to achieve the goal of helping people experience God’s kingdom. For more information visit www.SomersaultGroup.com. Media contact: Estee Wells Zandee, (616) 850-0545 or ewells@somersaultgroup.com.

Tips For Making Your Video Go Viral

In Fast Company, Karen X. Cheng (@karenxcheng) explains how she succeeded, through hard work, to get her video to 3 million views:

1. Don’t be “too good” for marketing

2. Understand how things go viral on the Internet

3. Release on Monday or Tuesday

4. Figure out who has a stake in your video

5. None of this matters if your video isn’t good

6. Tell a story

7. Make your video shorter

8. Write a viral title

9. Know what you’re willing to compromise

10. Know what to do once you go viral

Read this in full.

See our previous blogposts on viral video.

Bookstores in America, 2013: A State-by-State Guide


According to this report by Publishers Weekly (@PublishersWkly), Montana is the state with the most bookstores per capita (one store for every 15,705 people). “PW collected figures on the number of bookstores in all 50 states and the District of Columbia, a total that includes every branch of bookselling: chain stores, big-box stores, independents, and the Association of Christian Retailers’ CBA stores.”

Here are the top 20:

1. Montana (64 total stores)

2. Wyoming (35)

3. Vermont (38)

4. Alabama (286)

5. Tennessee (369)

6. Nebraska (105)

7. Arkansas (165)

8. Colorado (288)

9. Kansas (160)

10. Missouri (330)

11. Alaska (40)

12. Iowa (168)

13. Minnesota (293)

14. Washington, DC (34)

15. South Carolina (251)

16. Mississippi (157)

17. West Virginia (97)

18. Georgia (508)

19. Indiana (333)

20. North Carolina (486)

Read this in full.

Bruce Ryskamp Receives ECPA Jordon Lifetime Achievement Award


All of us at Somersault (@smrsault) congratulate Bruce Ryskamp for receiving the ECPA Jordon Lifetime Achievement Award. We all worked for Bruce during our tenures at Zondervan and count him to be a visionary leader and personal friend. We’re thrilled at this recognition of his outstanding abilities that he consistently displayed throughout his illustrious career.

All the details are in the following news release:

The Evangelical Christian Publishers Association (@ecpa) presented the 2013 Kip Jordon Lifetime Achievement Award to publishing industry veteran, Bruce Ryskamp, at an awards banquet held Apr. 29, 2013, during the ECPA Leadership Summit at World Outreach Church outside Nashville, Tenn.

Ryskamp was honored for his tremendous impact on the publishing industry in his role as president and CEO of Zondervan and as one the longest serving members of ECPA’s board of directors.

Serving Zondervan first as vice president of its new Bible division in 1983, then leader of its book division in 1987, Ryskamp was named president and CEO in 1993. Under Ryskamp’s visionary leadership, Zondervan saw remarkable publishing success with bestsellers by Rick Warren, Phillip Yancey, Oliver North, Dave Dravecky, Lee Strobel, and John Ortberg. He also led Zondervan to see the long-term viability of digital publishing; to maintain a commitment to publishing resources for pastors, ministry leaders, and academics; and to serve children’s needs by establishing the Zonderkidz group, which targets kids 15 and under.

A leader committed to excellence, bound by Zondervan’s mission and vision, possessed of good marketing instincts and common sense business principles, Ryskamp was adept at spotting new and unknown talent that had long-term potential. Ryskamp’s character was on full display when interacting one-on-one with the mentally and physically challenged persons who worked at Zondervan daily through a partnership with the local Hope Network.

In his retirement, Ryskcamp and his wife, Jeri, have devoted their time and resources to the non-profit Bruce and Jeralyn Ryskamp Orphan Assistance Foundation, providing funding for families who wish to adopt international orphans with special needs.

ECPA is proud to honor such a man for his lifetime of genuine achievement.

The prestigious Jordon Lifetime Achievement Award is presented by ECPA to an individual for his exceptional contribution to the Christian publishing industry. The award is named in honor of Charles "Kip” Jordon (1945-1997), beloved Christian publishing veteran of more than 25 years, and former publisher of Word Publishing.

Books As Art


Mike Stilkey is an artist who is inspired by books – to paint on them and build structures out of them. Here’s an excerpt from his online bio:

Los Angeles native Mike Stilkey has always been attracted to painting and drawing not only on vintage paper, record covers and book pages, but on the books themselves. Using a mix of ink, colored pencil, paint and lacquer, Stilkey depicts a melancholic and at times a whimsical cast of characters inhabiting ambiguous spaces and narratives of fantasy and fairy tales.

See his artwork.

Also see our previous blogpost, “Innovative Bookshelves & Buildings Made Out of Books.”

Contact Somersault (@smrsault) to help you strategically publish and market pbooks, ebooks, and audiobooks.

Download our white paper, “Tech, Trends, & Retail Success: See the Future and Act Now,” in which we detail the elements of creating extreme retail in-store experiences.

Learn about SomersaultSocial (@SomersaultHelp), our Web-based author online marketing education modules.

Add our Facebook page (http://facebook.com/SomersaultGroup) & Twitter stream (http://twitter.com/smrsault) to your Flipboard account on your iPad, iPhone, or Android. Or download our blog as an ebook to your ereader (http://goo.gl/3nTtN). 

Get our blogposts delivered into your email inbox.

And be sure to bookmark and use daily the SomersaultNOW online dashboard; especially the Book Discovery Sites tab.

10 Ways Self-Publishing has Changed the Books World

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In The Guardian (@GuardianBooks), Alison Baverstock (@alisonbav) identifies 10 ways the rise of self-publishing has fundamentally changed the traditional publishing world:

1. There is now a wider understanding of what publishing is – and that it is more difficult than it looks....

2. Gone is our confidence that publishers and agents know exactly what everyone wants to (or should) read, and can spot all the material worth our attention....

3. The copy editor, a traditionally marginalized figure, is now in strong demand....

4. The re-emergence of the book as precious object....

5. The role of the author is changing....

6. The role of the agent is also changing....

7. New business models and opportunities are springing up, mostly offering "publishing services": advice on how to get published or self-publish; guidance on developing a plot or a whole manuscript; lifestyle support and writing holidays; editorial services and marketing assistance....

8. It's not all about making money....

9. An end to the "vanity publishing" put-down....

10. Self-publishing brings happiness....

Read this in full.

Also read our previous blogpost, “Guy Kawasaki's New Self-Publishing Instruction Book.”

Contact Somersault (@smrsault) to help you strategically publish and market pbooks, ebooks, and audiobooks.

Download our white paper, “Tech, Trends, & Retail Success: See the Future and Act Now,” in which we detail the elements of creating extreme retail in-store experiences.

Learn about SomersaultSocial (@SomersaultHelp), our Web-based author online marketing education modules.

Add our Facebook page (http://facebook.com/SomersaultGroup) & Twitter stream (http://twitter.com/smrsault) to your Flipboard account on your iPad, iPhone, or Android. Or download our blog as an ebook to your ereader (http://goo.gl/3nTtN). 

Get our blogposts delivered into your email inbox.

And be sure to bookmark and use daily the SomersaultNOW online dashboard; especially the Book Discovery Sites tab.

Infographic: A Breakdown of Who Uses Social Media


(Source: Mashable)

Contact Somersault (@smrsault) to help you strategically publish and market pbooks, ebooks, and audiobooks.

Download our white paper, “Tech, Trends, & Retail Success: See the Future and Act Now,” in which we detail the elements of creating extreme retail in-store experiences.

Learn about SomersaultSocial (@SomersaultHelp), our Web-based author online marketing education modules.

Add our Facebook page (http://facebook.com/SomersaultGroup) & Twitter stream (http://twitter.com/smrsault) to your Flipboard account on your iPad, iPhone, or Android. Or download our blog as an ebook to your ereader (http://goo.gl/3nTtN). 

Get our blogposts delivered into your email inbox.

And be sure to bookmark and use daily the SomersaultNOW online dashboard; especially the Book Discovery Sites tab.