somersault

In The New York Times Bits Blog (@nytimesbits), tech reporter David Streitfeld (@DavidStreitfeld) interviews Jason Merkoski (@merkoski), a leader of the team that built Amazon’s first Kindle. Merkoski, author of Burning the Page: The Ebook Revolution and the Future of Reading, dispenses with the usual techo-utopianism and says, “I think we’ve made a proverbial pact with the devil in digitizing our words.” And: “Big Brother won’t be a politician but an ad man and he’ll have the face of Google.” And: “It’s hard to love Amazon. Not the way we love Apple or a bookstore.” But he also says:

In 20 years, the space of one generation, print books will be as rare as vinyl LPs. You’ll still be able to find them in artsy hipster stores, but that’s about it. So the great advantage of ebooks is also their curse; ebooks will be the only game in town if you want to read a book. It’s sobering, and a bit sad. That said, ebooks can do what print books can’t. They’ll allow you to fit an entire library into the space of one book. They’ll allow you to search for anything in an instant, save your thoughts forever, share them with the world, and connect with other readers right there, inside the book. The book of the future will live and breathe.

Read this in full.

Also see paidContent’s review, “Former Kindle Exec on Kindle flaws, Nook Strengths, and Google’s Future in Ebooks.”

Contact Somersault (@smrsault) to help you strategically publish and market pbooks, ebooks, and audiobooks.

Download our white paper, “Tech, Trends, & Retail Success: See the Future and Act Now,” in which we detail the elements of creating extreme retail in-store experiences.

Learn about SomersaultSocial (@SomersaultHelp), our Web-based author online marketing education modules.

Add our Facebook page (http://facebook.com/SomersaultGroup) & Twitter stream (http://twitter.com/smrsault) to your Flipboard account on your iPad, iPhone, or Android. Or download our blog as an ebook to your ereader (http://goo.gl/3nTtN). 

Get our blogposts delivered into your email inbox.

And be sure to bookmark and use daily the SomersaultNOW online dashboard; especially the Book Discovery Sites tab.

Scott Turow (@ScottTurow), author, lawyer, and president of the Authors Guild (@AuthorsGuild), writes in his commentary for The New York Times Opinion Page (@nytopinion) that the new, global electronic marketplace is rapidly depleting authors’ income streams. He says, “It seems almost every player — publishers, search engines, libraries, pirates and even some scholars — is vying for position at the authors’ expense."

Authors practice one of the few professions directly protected in the Constitution (Article I, Section 8), which instructs Congress “to promote the progress of Science and the useful Arts by securing for limited Times to Authors and Inventors the exclusive Right to their respective Writings and Discoveries.” The idea is that a diverse literary culture, created by authors whose livelihoods, and thus independence, can’t be threatened, is essential to democracy.

That culture is now at risk. The value of copyrights is being quickly depreciated, a crisis that hits hardest not best-selling authors like me, who have benefited from most of the recent changes in bookselling, but new and so-called midlist writers.

Read this in full.

A counter-argument is presented by Jeff John Roberts (@jeffjohnroberts) in paidContent's "No, Scott Turow, Copyright is Not Killing American Authors."

What’s your reaction to Mr. Turow’s assessment? Write your comments below.

Contact Somersault (@smrsault) to help you strategically publish and market pbooks, ebooks, and audiobooks.

Download our white paper, “Tech, Trends, & Retail Success: See the Future and Act Now,” in which we detail the elements of creating extreme retail in-store experiences.

Learn about SomersaultSocial (@SomersaultHelp), our Web-based author online marketing education modules.

Add our Facebook page (http://facebook.com/SomersaultGroup) & Twitter stream (http://twitter.com/smrsault) to your Flipboard account on your iPad, iPhone, or Android. Or download our blog as an ebook to your ereader (http://goo.gl/3nTtN). 

Get our blogposts delivered into your email inbox.

And be sure to bookmark and use daily the SomersaultNOW online dashboard; especially the Book Discovery Sites tab.

Publishing professional Mike Shatzkin (@MikeShatzkin) writes on his blog about the news that Hyperion plans to sell off its “backlist” to focus its attention on new titles it will develop in conjunction with its corporate cousins at Disney and ABC. He says this follows Wiley’s selling a lot of the most bookstore-dependent parts of its list, including the sale of Frommer’s Guides to Google, in 2012.

Both Hyperion and Wiley are showing us what the publisher of the near future is going to look like. They will be more focused. They will be shedding overheads so they can expand or shrink their offerings more readily to respond to opportunities and circumstances. They will be less dependant on the trade bookstore and book review trade networks. And Hyperion’s decision says something more about the future that Wiley’s doesn’t: book publishing will increasingly be an activity operating in tandem with or in service of other objectives of the owning organization. (There is a parallel here in retailing, where Amazon and Google and Apple fit this description, and Kobo and Barnes & Noble do not.)

...the current state-of-the-art for merchandising and presentation of books online is not very helpful to backlist. Most retailers return a limited number of books (10 or 20) per screen to any query. Customers have limited patience for refreshing screens, so the number of titles an online purchaser “browses through” is far fewer than the number that would catch the same eyes in an equivalent amount of time in a store. This appears to be pushing sales more and more to newer books and books on bestseller lists.

This problem of concentration will probably just get worse as mobile devices become more ubiquitous and the shopping takes places on ever-smaller screens.

Read this in full.

Also see our previous blogpost, “Publishing Must Reinvent Itself.”

Contact Somersault (@smrsault) to help you strategically publish and market pbooks, ebooks, and audiobooks.

Download our white paper, “Tech, Trends, & Retail Success: See the Future and Act Now,” in which we detail the elements of creating extreme retail in-store experiences.

Learn about SomersaultSocial (@SomersaultHelp), our Web-based author online marketing education modules.

Add our Facebook page (http://facebook.com/SomersaultGroup) & Twitter stream (http://twitter.com/smrsault) to your Flipboard account on your iPad, iPhone, or Android. Or download our blog as an ebook to your ereader (http://goo.gl/3nTtN). 

Get our blogposts delivered into your email inbox.

And be sure to bookmark and use daily the SomersaultNOW online dashboard; especially the Book Discovery Sites tab.

Data is increasingly defining us - from the information we share on the Web, to that collected by the numerous companies with whom we interact. Intrigued by the sheer scales involved, photojournalist Rick Smolan wanted to see how data was transforming the world.

Here, as part of the BBC News - What If? series about the future, take a look at his global snapshots - compiled in his book The Human Face of Big Data (@FaceOfBigData).

See this slideshow in full.

Consider how publishing fits in to the Big Data picture.

Also see our previous blogposts “Learning in the Digital Age” and “Digital Nation,” and all our posts tagged “Youth” and “Future.”

Contact Somersault (@smrsault) to help you strategically publish and market pbooks, ebooks, and audiobooks.

Download our white paper, “Tech, Trends, & Retail Success: See the Future and Act Now,” in which we detail the elements of creating extreme retail in-store experiences.

Learn about SomersaultSocial (@SomersaultHelp), our Web-based author online marketing education modules.

Add our Facebook page (http://facebook.com/SomersaultGroup) & Twitter stream (http://twitter.com/smrsault) to your Flipboard account on your iPad, iPhone, or Android. Or download our blog as an ebook to your ereader (http://goo.gl/3nTtN). 

Get our blogposts delivered into your email inbox.

And be sure to bookmark and use daily the SomersaultNOW online dashboard; especially the Book Discovery Sites tab.

New technology scheduled to be released in May has possibilities to facilitate new ways of creating and displaying content.

The Leap Motion (@LeapMotion) controller plugs into almost any newer laptop and allows you to manipulate the screen via a series of hand and finger movements in the air. It's like having a touchscreen computer, but without actually touching the screen.

Watch the above video.

Read this in full.

How will this transforming device contribute to the content you’re publishing?

Contact Somersault (@smrsault) to help you strategically publish and market pbooks, ebooks, and audiobooks.

Download our white paper, “Tech, Trends, & Retail Success: See the Future and Act Now,” in which we detail the elements of creating extreme retail in-store experiences.

Learn about SomersaultSocial (@SomersaultHelp), our Web-based author online marketing education modules.

Add our Facebook page (http://facebook.com/SomersaultGroup) & Twitter stream (http://twitter.com/smrsault) to your Flipboard account on your iPad, iPhone, or Android. Or download our blog as an ebook to your ereader (http://goo.gl/3nTtN). 

Get our blogposts delivered into your email inbox.

And be sure to bookmark and use daily the SomersaultNOW online dashboard; especially the Book Discovery Sites tab.

Anti-business sentiment, the evolving path to purchase, and broadening definitions of social media are among the main issues now facing marketers, according to the Toolkit 2013 trend report released by Warc (@WarcEditors) and Deloitte (@Deloitte).

The Toolkit 2013 report highlights 4 key priorities for brands:

1. Gain an increasingly in-depth understanding of changing consumer expectations, as hard-pressed shoppers take their anger out on major corporations in difficult times.

Companies must show they are making a positive difference by focusing on areas like values, ethics and authenticity, contributing to an easier life, or solving everyday problems.

2. Understand the impact of technology on the path to purchase, in particular the rise of "showrooming" (comparing products and prices while in stores on a mobile phone) and "multi-screening" (using digital devices while watching TV).

These trends suggest marketers should look at more closely aligning in-store messages with mobile, and by ensuring TV activity is joined up with social media, search, and e-commerce.

3. Be aware of new thinking on social media and social influence. The "social" channel is much wider than "social media" alone, particularly when it comes to the potential benefits of looking for influential advocates offline as well as online.

4. Marketers should carefully consider their options regarding "big data" to avoid running the risk of alienating consumers through poorly executed attempts at personalization.

Read this in full.

Download our white paper, “Tech, Trends, & Retail Success: See the Future and Act Now,” in which we detail the elements of creating extreme retail in-store experiences.

Contact Somersault (@smrsault) to help you strategically publish and market pbooks, ebooks, and audiobooks.

Learn about SomersaultSocial (@SomersaultHelp), our Web-based author online marketing education modules.

Add our Facebook page (http://facebook.com/SomersaultGroup) & Twitter stream (http://twitter.com/smrsault) to your Flipboard account on your iPad, iPhone, or Android. Or download our blog as an ebook to your ereader (http://goo.gl/3nTtN). 

Get our blogposts delivered into your email inbox.

And be sure to bookmark and use daily the SomersaultNOW online dashboard; especially the Book Discovery Sites tab.

All facets of publishing are changing exponentially. Printing has gone way beyond mere ink and paper. CNN reports that a Dutch architect wants to print a house.

Architect Janjaap Ruijssenaars describes his $5-$6 million "Landscape House" as "one surface folded in an endless Mobius band," or sort of a giant figure 8. He says walking through its continuous looping design will seamlessly merge indoors and outdoors in an effort to model nature itself.

Ruijssenaars plans to build "Landscape House" using the emerging technology of 3-D printing, where 20-foot by 30-foot blocks are printed out of sand formed into a material like marble. Those blocks, along with fiberglass and concrete reinforcements, will be used to create the building.

Read this in full.

You may also be interested in reading (and seeing the video at) "Printing 3D Buildings: Five tenets of a new kind of architecture" and "Staples announces in-store 3D printing service."

Also see our previous blogposts “3D Printing a Gun” and “PaperTab: A Tablet As Flexible As Paper,” and others tagged “Future.”

Download our white paper, “Tech, Trends, & Retail Success: See the Future and Act Now,” in which we detail the elements of creating extreme retail in-store experiences.

Contact Somersault (@smrsault) to help you strategically publish and market pbooks, ebooks, and audiobooks.

Learn about SomersaultSocial (@SomersaultHelp), our Web-based author online marketing education modules.

Add our Facebook page (http://facebook.com/SomersaultGroup) & Twitter stream (http://twitter.com/smrsault) to your Flipboard account on your iPad, iPhone, or Android. 

Get our blogposts delivered into your email inbox.

And be sure to bookmark and use daily the SomersaultNOW online dashboard; especially the Future tab.

The online business journal Knowledge@Wharton (@knowledgwharton) scrutinizes the possible future of Barnes & Noble (@BNBuzz), which operates 689 bookstores in 50 states and 674 college bookstores.

The chain is caught between the need to bolster its in-store experience, and the drive to keep up in an ever-growing tablet market as readers increasingly turn away from printed books.

Barbara Kahn, director of the Jay H. Baker Retailing Center (@whartonretail) says Barnes & Noble's merchandising isn't giving consumers much of a reason to visit stores. "The best retailers are experiential," she says. "Online retailers can provide big assortments and better prices. If a retailer focuses on price and category, online [retailers] will always win. Barnes & Noble has to ... do what online can't do -- social interaction, physical presence, and experience."

...One of Barnes & Noble's core assets may be the people on its sales floor. "The more the retailer can provide service with a face on it and provide amenities, the better chance it has of surviving," says Wharton management professor Daniel Raff. "You can create a destination for merchandise and prices, but service and a response to your desires will get you ambiance.... If Barnes & Noble is just about buying books, customers can get that online. But what if it can also provide customers with insights from, and conversations with, people who understand the experience? Barnes & Noble has to figure out what makes it a good retailer and play to its strengths."

Read this in full.

In an interview in The Wall Street Journal ("B&N Aims To Whittle Its Stores For Years"), CEO Mitchell Klipper says that, while B&N still sees growth left in the physical book business, it plans to close about 1/3 of its stores over the next decade, bringing the total remaining shops to around 450 to 500. Klipper says less than 20 of B&N's total retail stores are money losers. Overall, the retail stores still make solid profits; enough to offset losses from the Nook business.

Be sure to download our white paper, “Tech, Trends, & Retail Success: See the Future and Act Now,” in which we explain how 7 Cs – Casual, Current, Convenient, Communal, Collective, Convivial, Confident – can help retailers create an extreme in-store experience for customers.

Contact Somersault (@smrsault) to help you strategically publish and market pbooks, ebooks, and audiobooks.

Learn about SomersaultSocial (@SomersaultHelp) our Web-based author online marketing education modules.

Add our Facebook page (http://facebook.com/SomersaultGroup) & Twitter stream (http://twitter.com/smrsault) to your Flipboard account on your iPad, iPhone, or Android. 

Get our blogposts delivered into your email inbox.

And be sure to bookmark and use daily the SomersaultNOW online dashboard; especially the Book Discovery Sites tab.

The above Infographic is by OnlineColleges.net.

Here’s new technology that has implications for book publishers. Developed by researchers at the Human Media Lab (@humanmedialab) at Queen's University in Ontario, Canada, the PaperTab showcased at the 2013 Consumer Electronics Show (CES) in Las Vegas last week.

The PaperTab features a flexible, high-resolution 10.7-inch plastic touchscreen display built by Plastic Logic, and relies on a second-generation Intel Core i5 processor to turn what looks like a sheet of white paper into a living, interactive display.

iTechPost (@iTechPost) says:

In a revolutionary advancement in the history of computing, the device features a high-resolution plastic display that is virtually unbreakable and can be twisted, bent, and dropped on a desk without any damage. Developed by Intel Labs in collaboration with the Human Media Lab at Queen's University in Canada and British firm Plastic Logic, the tablet is powered by the second-generation Intel Core i5 Processor.

Read this in full.

International Business Times (@IBTimes) says:

While the PaperTab is not yet ready for prime time -- the Intel i5 processor is housed in an outside unit, which connects to all of the PaperTabs, as seen in the video provided by Queen's University --  the technology is very promising. Since PaperTab is both lightweight and robust, they can be bent, thrown around and collected, which isn't so easy to do with today's tablets. Intel research scientist Ryan Brotman believes this particular product could be ready "within 5 to 10 years."

Read this in full.

Also see our previous blogpost, “Flexible E-ink Displays are Here.”

How should you adapt your publishing strategy to take advantage of this forthcoming technology?

Contact Somersault (@smrsault) to help you strategically publish and market pbooks, ebooks, and audiobooks.

Learn about SomersaultSocial, our Web-based author online marketing education modules.

Add our Facebook page (http://facebook.com/SomersaultGroup) & Twitter stream (http://twitter.com/smrsault) to your Flipboard account on your iPad, iPhone, or Android. 

Get our blogposts delivered into your email inbox.

And be sure to bookmark and use daily the SomersaultNOW online dashboard.