How to Communicate Your Core Message in 15 Seconds

Whenever you communicate, start by keeping your audience in focus. Your main message will only be well received when you position it in such a way as to clearly answer your audience’s ever-present question, “What’s in it for me?”

In this Forbes (@Forbes) article and video, communications coach Carmine Gallo (@carminegallo) emphasizes the importance of message-mapping to ensure that you strategically and effectively communicate the essence of your brand or book.

Step 1: Create a Twitter-friendly headline.

Step 2: Support the headline with three key benefits.

Step 3: Reinforce the three benefits with stories, statistics, and examples.

Read this in full.

Let Somersault (@smrsault) coach you in media & presentation skills and help you craft your core message so that it stands out in today’s media-saturated environment.

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