In this Fast Company (@FastCompany) article, Ryan Holiday (@RyanHoliday) says authors are increasingly writing non-fiction books, not as a means unto themselves, but as a means to the end of being a professional introduction of themselves for speaking, consulting, and deal-making.
Faced with declining sales and the disappearance of book retailers like Borders, authors have diversified their income streams, and many make substantially more money through new business generated by a book, rather than from it.
Today, authors are in the idea-making business, not the book business. In short, this means that publishing a book is less about sales and much more about creating a brand. The real customers of books are no longer just readers but now include speaking agents, CEOs, investors, and startups....
Call it a business card, a resume, a billboard, or whatever you choose, but the short of it is that books are no longer just books. They are branding devices and credibility signals.
Contact Somersault (@smrsault) to help you communicate your brand message.
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