somersault

Publishers Weekly (@PublishersWkly) reports, “Stepping up its support of self-published and independently published books, the Apple iBookstore has launched a new category called Breakout Books.”

While the iBookstore has always accepted self-published works, the new iBookstore category gives publishers and authors a new platform for marketing and promoting their books and highlights both the growing sales of self-published titles and the increasing significance of the category.

Read this in full.

From The New York Times (@mediadecodernyt):

“Apple is helping to shape a brighter, more democratized future for book publishing,” said Mark Coker, the founder of Smashwords, a leading distributor of digital books.

Read this in full.

The bulk of the titles featured in the Breakout Books promotion are distributed by Smashwords. Read all about it on Mark Coker’s (@markcoker) blogpost, “Smashwords Authors Gain Seat at the Merchandising Table with the Apple iBookstore’s Breakout Books Promotion.”

Also see our previous blogposts, “Can Ebooks Succeed Without Amazon?,” “A New Publishing Ecosystem Emerges,” and “Guy Kawasaki's New Self-Publishing Instruction Book.”

Download our white paper, “Tech, Trends, & Retail Success: See the Future and Act Now,” in which we detail the elements of creating extreme retail in-store experiences.

Contact Somersault (@smrsault) to help you strategically publish and market pbooks, ebooks, and audiobooks.

Learn about SomersaultSocial (@SomersaultHelp), our Web-based author online marketing education modules.

Add our Facebook page (http://facebook.com/SomersaultGroup) & Twitter stream (http://twitter.com/smrsault) to your Flipboard account on your iPad, iPhone, or Android. Or download our blog as an ebook to your ereader (http://goo.gl/3nTtN). 

Get our blogposts delivered into your email inbox.

And be sure to bookmark and use daily the SomersaultNOW online dashboard; especially the Publishers tab, which includes links to Self-Publisher services.

In today’s world of social media and immediate comment, marketers are becoming more proficient in “real-time marketing;” taking promotional advantage of news events as they happen. This is another way book marketers can get the word out on appropriate frontlist and backlist titles.

Advertising Age (@adage) reports that “when Sunday night's Super Bowl was interrupted by a prolonged power outage, brands took to Twitter to riff on the extended delay.”

Bud Light and Speed Stick quickly bid on promoted tweets linked to the words "power outage"; Oreo and Tide posted graphics linked to the blackout; and Audi tweeted an offer to send some LEDs to the Superdome, which it noted was sponsored by fellow luxury auto brand Mercedes-Benz.

Read this in full.

BuzzFeed (@BuzzFeed) explains how Oreo was able to react so quickly:

At 8:48 pm Sunday night, Oreo tweeted this ad http://twitter.com/Oreo/status/298246571718483968 with the caption "Power out? No problem." Since then, it's been retweeted more than 14,000 times (and the same image on Facebook has gotten more than 20,000 likes) — meaning that the most powerful bit of marketing during the advertising industry's most expensive day may have been free.

"We had a mission control set up at our office with the brand and 360i, and when the blackout happened, the team looked at it as an opportunity," 360i (@360i) agency president Sarah Hofstetter told BuzzFeed. "Because the brand team was there, it was easy to get approvals and get it up in minutes."

The key? Having Oreo executives in the room, ready to pull the trigger.

Read this in full.

PBS also maximized #SuperBowlBlackOut with a tweet inviting Super Bowl viewers to change the channel immediately to watch Downton Abbey, as reported by paidContent (@paidContent):

According to marketing and communications director, Kevin Dando, the timing was fortuitous because PBS was already in the midst of a weekly discussion in which Downton lovers gather on social media to discuss the show. When Dando tweeted the invitation for SuperBowl viewers to come on over, he says his phone almost blew up.

“Within seconds, we saw hundreds, then thousands of retweets,” said Dando,

Read this in full.

The goal of real-time marketing is to capitalize on people helping to spread the word (word-of-mouth marketing). The Wall Street Journal’s article, “Costly Super Bowl Ads Pay Publicity Dividend” explains how “Super Bowl advertisers continue to cite earned media  — unpaid publicity from news, entertainment, and social outlets  — as justifying their growing investments in the big game. Mercedes-Benz values all the talk about its commercial at $20 million, for example, up from Pepsi's estimate of the $10 million benefit it got from the 2002 game."

Read this in full.

Download our white paper, “Tech, Trends, & Retail Success: See the Future and Act Now,” in which we detail the elements of creating extreme retail in-store experiences.

Contact Somersault (@smrsault) to help you strategically publish and market pbooks, ebooks, and audiobooks.

Learn about SomersaultSocial (@SomersaultHelp), our Web-based author online marketing education modules.

Add our Facebook page (http://facebook.com/SomersaultGroup) & Twitter stream (http://twitter.com/smrsault) to your Flipboard account on your iPad, iPhone, or Android. Or download our blog as an ebook to your ereader (http://goo.gl/3nTtN). 

Get our blogposts delivered into your email inbox.

And be sure to bookmark and use daily the SomersaultNOW online dashboard; especially the Book Discovery Sites tab.

As an example, click to see this Somersault blog as an ebook (shortened URL http://goo.gl/3nTtN)

Shantanu Bala a student of Arizona State University created Ebook Glue, which has only been live for a few weeks.

Read this in full.

See TeleRead’s (@teleread) article, “Turning Blogs Into E-Books: Meet the Founder of Ebook Glue”

Also become acquainted with Readability (@readability), “a free reading platform that aims to deliver a great reading experience wherever you are, and to provide a system to connect readers to the writers they enjoy.”

Download our white paper, “Tech, Trends, & Retail Success: See the Future and Act Now,” in which we detail the elements of creating extreme retail in-store experiences.

Contact Somersault (@smrsault) to help you strategically publish and market pbooks, ebooks, and audiobooks.

Learn about SomersaultSocial (@SomersaultHelp), our Web-based author online marketing education modules.

Add our Facebook page (http://facebook.com/SomersaultGroup) & Twitter stream (http://twitter.com/smrsault) to your Flipboard account on your iPad, iPhone, or Android. Or download our blog as an ebook to your ereader (http://goo.gl/3nTtN). 

Get our blogposts delivered into your email inbox.

And be sure to bookmark and use daily the SomersaultNOW online dashboard; especially the Book Discovery Sites tab.

This New York Times (@NYTimesAd) article by Brooks Barnes (@brooksbarnesNYT) shows how difficult it is for traditional companies to adjust to the digital age; they have to learn a whole new way of thinking and doing business. The article has implications for all book publishers.

Trying to finally master the Internet the way it has theme parks or animated films, the Walt Disney Company has redesigned its website, Disney.com, for the third time in 5 years.

Figuring out the Internet is critical for all media companies, but Disney’s future in particular depends on a winning strategy. The children it hopes to turn into lifelong consumers of its products are increasingly living online. Disney Channel used to be the company’s most important welcome mat. Now executives refer to Disney.com as the “front door.”

Read this in full.

Also see our blogpost, “In Customer Service Consulting, Disney's Small World Is Growing.”

Download our white paper, “Tech, Trends, & Retail Success: See the Future and Act Now,” in which we detail the elements of creating extreme retail in-store experiences.

Contact Somersault (@smrsault) to help you strategically publish and market pbooks, ebooks, and audiobooks.

Learn about SomersaultSocial (@SomersaultHelp), our Web-based author online marketing education modules.

Add our Facebook page (http://facebook.com/SomersaultGroup) & Twitter stream (http://twitter.com/smrsault) to your Flipboard account on your iPad, iPhone, or Android. Or download our blog as an ebook to your ereader (http://goo.gl/3nTtN). 

Get our blogposts delivered into your email inbox.

And be sure to bookmark and use daily the SomersaultNOW online dashboard; especially the Book Discovery Sites tab.

HarperCollinsChristianPublishing, comprised of both Thomas Nelson, Inc. (@ThomasNelson) and Zondervan (@Zondervan), is now making its titles available through On Demand Books’ (@espressobook) growing Espresso Book Machine (EBM) “digital-to-print at retail” sales channel.

Tom Knight, HarperCollinsChristianPublishing senior vice president of sales, says, “The Espresso Book Machine will significantly enhance a customer’s in-store experience by giving bricks-and-mortar retailers the ability to offer an almost endless supply of books.”

The EBM is the only digital-to-print at-retail solution on the market today. With the push of a button, a title can be printed with a full-color cover, bound, and trimmed to any standard size. In a matter of minutes, it emerges from the EBM as a bookstore-quality paperback book, which the customer can pay for and carry out the store immediately.

Content from publishers is fed to the EBM via EspressNet, On Demand Books’ growing digital network of titles (currently numbering over 7 million). Much like an iTunes for books, EspressNet retrieves, encrypts, transmits, and catalogs books from a multitude of English and foreign language content providers, including public domain, in-copyright, and self-published titles. Through the SelfServe software, writers can format, design, edit, and upload their books for printing through the EBM, and for inclusion in EspressNet. SelfServe will soon also be able to convert print files to the ePub format suitable for ereaders.

Read this in full.

See the pdf news release.

See the pdf news release, “Penguin Titles Coming to an Espresso Book Machine Near You.”

Also see our blogposts tagged “Print on Demand” and “A New Publishing Ecosystem Emerges.”

Download our white paper, “Tech, Trends, & Retail Success: See the Future and Act Now,” in which we detail the elements of creating extreme retail in-store experiences.

Contact Somersault (@smrsault) to help you strategically publish and market pbooks, ebooks, and audiobooks.

Learn about SomersaultSocial (@SomersaultHelp), our Web-based author online marketing education modules.

Add our Facebook page (http://facebook.com/SomersaultGroup) & Twitter stream (http://twitter.com/smrsault) to your Flipboard account on your iPad, iPhone, or Android. Or download our blog as an ebook to your ereader (http://goo.gl/3nTtN). 

Get our blogposts delivered into your email inbox.

And be sure to bookmark and use daily the SomersaultNOW online dashboard; especially the Book Discovery Sites tab.

In a new survey of Americans’ attitudes and expectations for public libraries, the Pew Research Center’s (@pewresearch) Internet & American Life Project (@pewinternet) finds that many library patrons are eager to see libraries’ digital services expand, yet also feel that print books remain important in the digital age.

The following statistics pertain to Americans aged 16 and older:

·         80% say borrowing books is a “very important” service libraries provide.

·         80% say reference librarians are a “very important” service of libraries.

·         77% say free access to computers and the internet is a “very important” service of libraries.

·         Online research services allowing patrons to pose questions and get answers from librarians: 37% would “very likely” use an “ask a librarian” type of service, and another 36% say they would be “somewhat likely” to do so.

·         Apps-based access to library materials and programs: 35% of Americans ages 16 and older would “very likely” use that service and another 28% say they would be “somewhat likely” to do so.

·         Access to technology “petting zoos” to try out new devices: 35% would “very likely” use that service and another 34% say they would be “somewhat likely” to do so.

·         GPS-navigation apps to help patrons locate material inside library buildings: 34% would “very likely” use that service and another 28% say they would be “somewhat likely” to do so.

·         “Redbox”-style lending machines or kiosks located throughout the community where people can check out books, movies or music without having to go to the library itself: 33% would “very likely” use that service and another 30% say they would be “somewhat likely” to do so.

·         “Amazon”-style customized book/audio/video recommendation schemes that are based on patrons’ prior library behavior: 29% would “very likely” use that service and another 35% say they would be “somewhat likely” to do so.

·         Offering a broader selection of ebooks: 53% say libraries should “definitely do” this.

·         73% of library patrons in the past 12 months say they visit to browse the shelves for books or media.

Read this in full.

Read the full report (pdf).

See Publishers Weekly’s (@PublishersWkly) article, “Libraries: Good Value, Lousy Marketing.” And Salon’s (@Salon) “Bring back shushing librarians” by Laura Miller (@magiciansbook).

Also see our blogposts, “Libraries See Opening as Bookstores Close” and “The Digital Bookmobile,” and others tagged “Library.”

Download our white paper, “Tech, Trends, & Retail Success: See the Future and Act Now,” in which we detail the elements of creating extreme retail in-store experiences.

Contact Somersault (@smrsault) to help you strategically publish and market pbooks, ebooks, and audiobooks.

Learn about SomersaultSocial (@SomersaultHelp), our Web-based author online marketing education modules.

Add our Facebook page (http://facebook.com/SomersaultGroup) & Twitter stream (http://twitter.com/smrsault) to your Flipboard account on your iPad, iPhone, or Android. Or download our blog as an ebook to your ereader (http://goo.gl/3nTtN). 

Get our blogposts delivered into your email inbox.

And be sure to bookmark and use daily the SomersaultNOW online dashboard; especially the Book Discovery Sites tab.

Members of Somersault were pleased to give the keynote presentation Jan. 9 at the CBA Next 2013 (@ICRShow) event held in cooperation with AmericasMart Atlanta (@AmericasMartATL) in the Atlanta gift mart.

We distributed our white paper, “Tech, Trends, & Retail Success: See the Future and Act Now” and our Christian Bookstore Customer Satisfaction Survey. Both are available online.

We encouraged Christian retailers to brand themselves as more than sellers of product, but as experts in Christian publishing. And to declare their expertise by referring to their bookstore as a “Books Bistro” with “Publishing Einsteins,” so when a customer wants to learn about a Christian topic or write about one, the first expert advisor he or she should think of consulting is their store.

Christian Retailing (@ChristianRetail) covered our presentation:

Seventy percent of Christian store shoppers say they would buy an ebook at a Christian retail store, with many options now available to Christian market retailers, according to publishing strategy and services agency Somersault Group....

Creating an in-store experience that will draw traffic is critical. The panel urged Christian retailers to cultivate an atmosphere that promotes relaxation, provides real-time marketing and offers information openly that reassures customers in their purchase decisions. Stores were also encouraged to assign a staff member to event management and another to digital communication.

“Be the Christian hub of your community,” the panel told NEXT attendees. “Christian booksellers are no longer only in the bookselling business. You are in the community-building, personalized-service, outcome-based-solution-provider, experts-in-all-things-publishing-related and technology business with a spiritual emphasis.”

Read this in full.

Learn more about this retail report in the upcoming March issue of Christian Retailing.

Download our white paper, “Tech, Trends, & Retail Success: See the Future and Act Now,” in which we detail the elements of creating extreme retail in-store experiences.

Contact Somersault (@smrsault) to help you strategically publish and market pbooks, ebooks, and audiobooks.

Learn about SomersaultSocial (@SomersaultHelp), our Web-based author online marketing education modules.

Add our Facebook page (http://facebook.com/SomersaultGroup) & Twitter stream (http://twitter.com/smrsault) to your Flipboard account on your iPad, iPhone, or Android. Or download our blog as an ebook to your ereader (http://goo.gl/3nTtN). 

Get our blogposts delivered into your email inbox.

And be sure to bookmark and use daily the SomersaultNOW online dashboard; especially the Book Discovery Sites tab.

On The Scholarly Kitchen (@scholarlykitchn), Joseph Esposito (@JosephJEsposito) explains the competing proprietary ecosystems for ebooks (Amazon and Apple) and their limitations as closed networks. Then he details the emergence of a third, more open ecosystem “designed not to be controlled by a single authority but to permit, even to evangelize for, as broad a participation as possible.” Safari Books Online (@safaribooks) is part of this system.

Characteristics of this ecosystem include:

·         Small pieces loosely joined….

·         No single controlling authority….

·         Skepticism about DRM (digital rights management)….

·         Strong interest in social media….

·         An interest in D2C (direct to consumer) marketing….

Read this in full.

See Wikipedia’s “Comparison of ebook formats.”

Also see our previous blogpost, “Guy Kawasaki's New Self-Publishing Instruction Book.”

An interesting side note: For Publishing Executive (@pubexec), Thea Selby (@TheaSelby) counted the number of magazines now being published for tablet consumption (which reflects on the ecosystem of the different formats). Her results: 446 for the Nexus; 744 for the Kindle Fire; and 2,954 for the iPad.

Read this in full.

Download our white paper, “Tech, Trends, & Retail Success: See the Future and Act Now,” in which we detail the elements of creating extreme retail in-store experiences.

Contact Somersault (@smrsault) to help you strategically publish and market pbooks, ebooks, and audiobooks.

Learn about SomersaultSocial (@SomersaultHelp), our Web-based author online marketing education modules.

Add our Facebook page (http://facebook.com/SomersaultGroup) & Twitter stream (http://twitter.com/smrsault) to your Flipboard account on your iPad, iPhone, or Android. Or download our blog as an ebook to your ereader (http://goo.gl/3nTtN).

Get our blogposts delivered into your email inbox.

And be sure to bookmark and use daily the SomersaultNOW online dashboard; especially the Book Discovery Sites tab.

On the APM radio program On Being (@Beingtweets), host  Krista Tippett (@kristatippett) interviewed author, speaker, and marketing leader Seth Godin (@ThisIsSethsBlog). Tippet says Godin is “an original and helpful voice on this landscape of digital connection for which there are no maps. He is a singular thought leader and innovator in what he describes as our post-industrial, post-geography ‘connection economy.’ Rather than merely tolerate change, he says, we are all called now to rise to it. We are invited and stretched in whatever we do to be artists — to create in ways that matter to other people.”

In the interview, Godin says, “Marketing is the life we live. The question is, will we choose ethical marketing: weaving a story, weaving a tribe, and weaving a network that mean something?” ...

Read this in full.

Listen to the interview.

Read Godin’s blogpost about his On Being interview, “Slow media.”

Also see our blogpost, "Seth Godin Ends Domino Project with Lessons Learned."

Download our white paper, “Tech, Trends, & Retail Success: See the Future and Act Now,” in which we detail the elements of creating extreme retail in-store experiences.

Contact Somersault (@smrsault) to help you strategically publish and market pbooks, ebooks, and audiobooks.

Learn about SomersaultSocial (@SomersaultHelp), our Web-based author online marketing education modules.

Add our Facebook page (http://facebook.com/SomersaultGroup) & Twitter stream (http://twitter.com/smrsault) to your Flipboard account on your iPad, iPhone, or Android. 

Get our blogposts delivered into your email inbox.

And be sure to bookmark and use daily the SomersaultNOW online dashboard; especially the Book Discovery Sites tab.

This article in The New York Times (@nytimesbusiness) says, “Reviews on Amazon are becoming attack weapons, intended to sink new books as soon as they are published.”

Books used to die by being ignored, but now they can be killed — and perhaps unjustly killed,” said Trevor Pinch, a Cornell sociologist who has studied Amazon reviews. “In theory, a very good book could be killed by a group of people for malicious reasons.”

...The retailer, like other sites that depend on customer reviews, has been faced with the problem of so-called sock puppets, those people secretly commissioned by an author to produce favorable notices. In recent months, Amazon has made efforts to remove reviews by those it deemed too close to the author, especially relatives. The issue of attack reviews, though, has received little attention....

Attack reviews are hard to police. It is difficult, if not impossible, to detect the difference between an authentic critical review and an author malevolently trying to bring down a colleague, or organized assaults by fans. Amazon’s extensive rules on reviewing offer little guidance on what is permissible in negative reviews and what is not....

Read this in full.

Download our white paper, “Tech, Trends, & Retail Success: See the Future and Act Now,” in which we detail the elements of creating extreme retail in-store experiences.

Contact Somersault (@smrsault) to help you strategically publish and market pbooks, ebooks, and audiobooks.

Learn about SomersaultSocial (@SomersaultHelp), our Web-based author online marketing education modules.

Add our Facebook page (http://facebook.com/SomersaultGroup) & Twitter stream (http://twitter.com/smrsault) to your Flipboard account on your iPad, iPhone, or Android. 

Get our blogposts delivered into your email inbox.

And be sure to bookmark and use daily the SomersaultNOW online dashboard; especially the Book Discovery Sites tab.