Somersault was given early review access to Guy Kawasaki (@GuyKawasaki) and Shawn Welch’s (@shawnwelch) forthcoming 324-page book APE: Author, Publisher, Entrepreneur — How to Publish a Book (Nononina Press, 2012, ISBN 978-0-9885231-1-1, Kindle edition).
In describing their work, Kawasaki and Welch have coined the term “artisanal publishing,” which they say consists of “writers who love their craft and who control every aspect of the process from beginning to end. In this new approach, writers are no longer at the mercy of large, traditional publishers, and readers will have more books to read.” Kawaski says,
In 2011 the publisher of one of my books, Enchantment, could not fill an order for 500 ebook copies of the book. Because of this experience, I self-published my next book, What the Plus!, and learned first-hand that self-publishing is a complex, confusing, and idiosyncratic process. As Steve Jobs said, “There must be a better way.”
With Shawn Welch, a tech wizard, I wrote APE to help people take control of their writing careers.
Among the chapter titles are:
· Tools for Writers
· How to Write Your Book
· How to Finance Your Book
· How to Avoid the Self-Published Look
· Understanding Book Distribution
· How to Convert Your File
· How to Price Your Book
· How to Guerrilla-Market Your Book
Kawasaki and Welch have done a huge service for hesitant or nervous authors who want to self-publish (they've also lobbed a huge salvo into the ramparts of traditional publishers already agitated over the revolutionary changes occurring in the industry). The book is packed with helpful, practical advice and direct links to important online sources (the only thing missing is a link to the wealth of publishing and marketing information at SomersaultNOW ☺). Also check out the Kindle/iBookstore/Nook/Google Play/Kobo Royalty Calculator on the book's website.
If you want to become an expert at self-publishing, buy APE.
If you want experts to help you publish and market your book, contact us (@smrsault). ☺
Also see our blogposts, "Self-Publishing a Book: 25 Things You Need to Know" and "Free iBook Targets New Writers, Missionaries, Christian Journalists," and others tagged "Self-Publishing."
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