Members of Somersault were pleased to give the keynote presentation Jan. 9 at the CBA Next 2013 (@ICRShow) event held in cooperation with AmericasMart Atlanta (@AmericasMartATL) in the Atlanta gift mart.
We distributed our white paper, “Tech, Trends, & Retail Success: See the Future and Act Now” and our Christian Bookstore Customer Satisfaction Survey. Both are available online.
We encouraged Christian retailers to brand themselves as more than sellers of product, but as experts in Christian publishing. And to declare their expertise by referring to their bookstore as a “Books Bistro” with “Publishing Einsteins,” so when a customer wants to learn about a Christian topic or write about one, the first expert advisor he or she should think of consulting is their store.
Christian Retailing (@ChristianRetail) covered our presentation:
Seventy percent of Christian store shoppers say they would buy an ebook at a Christian retail store, with many options now available to Christian market retailers, according to publishing strategy and services agency Somersault Group....
Creating an in-store experience that will draw traffic is critical. The panel urged Christian retailers to cultivate an atmosphere that promotes relaxation, provides real-time marketing and offers information openly that reassures customers in their purchase decisions. Stores were also encouraged to assign a staff member to event management and another to digital communication.
“Be the Christian hub of your community,” the panel told NEXT attendees. “Christian booksellers are no longer only in the bookselling business. You are in the community-building, personalized-service, outcome-based-solution-provider, experts-in-all-things-publishing-related and technology business with a spiritual emphasis.”
Learn more about this retail report in the upcoming March issue of Christian Retailing.
Download our white paper, “Tech, Trends, & Retail Success: See the Future and Act Now,” in which we detail the elements of creating extreme retail in-store experiences.
Contact Somersault (@smrsault) to help you strategically publish and market pbooks, ebooks, and audiobooks.
Learn about SomersaultSocial (@SomersaultHelp), our Web-based author online marketing education modules.
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