On the APM radio program On Being (@Beingtweets), host Krista Tippett (@kristatippett) interviewed author, speaker, and marketing leader Seth Godin (@ThisIsSethsBlog). Tippet says Godin is “an original and helpful voice on this landscape of digital connection for which there are no maps. He is a singular thought leader and innovator in what he describes as our post-industrial, post-geography ‘connection economy.’ Rather than merely tolerate change, he says, we are all called now to rise to it. We are invited and stretched in whatever we do to be artists — to create in ways that matter to other people.”
In the interview, Godin says, “Marketing is the life we live. The question is, will we choose ethical marketing: weaving a story, weaving a tribe, and weaving a network that mean something?” ...
Read Godin’s blogpost about his On Being interview, “Slow media.”
Also see our blogpost, "Seth Godin Ends Domino Project with Lessons Learned."
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