Floatingsheep.org (@floating_sheep), a website that maps the geographies of user-generated online content, says the word “church” is most often found in tweets originating in the Southeast United States, while tweets about “beer” are most common in the Northeast. The depiction of this in the map above strongly aligns with the multi-state area known as the Bible Belt (NC, SC, GA, KY, TN, AL, MS, AR, LA, OK, TX).
The Bible Belt is an informal term for a region in the southeastern and south-central United States in which socially conservative evangelical Protestantism is a significant part of the culture and Christian church attendance across the denominations is generally higher than the nation's average. The Bible Belt consists of much of the Southern United States extending west into Texas and Oklahoma.
In an earlier study, Floatingsheep investigated the relative number of mentions of the word “church” in placemarks uploaded to Google. The results are reflected in the above map.
Interestingly, while the “Bible belt” in the physical world is often talked about as being synonymous with the American South, the virtual “Bible belt” additionally incorporates large parts of the Midwest.
Also see our blogpost, “Mississippi Is Most Religious USA State.”
Where would you have the most success in distributing your content?
Contact Somersault (@smrsault) to help you plan, execute, and analyze market research for your brand.
And be sure to bookmark and use daily the SomersaultNOW online dashboard; especially the Research tab.
