The above video has now achieved 5.2 million views on YouTube. It’s a promotion for BBC One using clips from David Attenborough’s (@davidattenboro) Life series.
What makes it so viral?
· It’s simple
· It’s majestic
· It’s entertaining
· Its music is familiar, catchy, and appropriate
· It’s light-hearted
· It invites repeat viewing
· It’s emotionally uplifting
Also see our previous blogpost, “The 3 Qualities That Make A YouTube Video Go Viral.”
Contact Somersault (@smrsault) to help you strategize and produce videos that effectively communicate your brand’s message to your target audience.
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