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Link building, also known as link baiting, is the viral marketing process of creating quality, interesting, and attention-getting content in a website with the intent of encouraging other websites to link to it, thereby contributing to a better search engine ranking for the original website.

In Search Engine Journal (@sejournal), Neil Patel (@neilpatel) co-founder of KISSmetrics.com (@KISSmetrics) offers “8 ways to create link bait content that will break through the clutter in today’s world and help you get the links you want”:

·         Infographics

·         Egobait

·         Interviews

·         Microsites

·         Drawings

·         Videos

·         Quizzes

·         Stories

Read this in full.

Contact Somersault (@smrsault) to help you plan and execute effective social media marketing.

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And be sure to bookmark and use daily the SomersaultNOW online dashboard; especially the Social Media Marketing tab.

SoLoMo (“social-local-mobile”) is essentially the addition of local information to search engine results in order to capitalize on the increasing use of mobile devices. SoLoMo has also evolved to include mobile-specific offers pushed out to consumers based on their current location.

In this Infographic (enlarge it) from Monetate (@monetate), see how SoLoMo is having an overall impact on traditional ecommerce, and how consumers are using their smartphones to access social and local sites which ultimately influence purchases.

Also see our previous blogpost, "Should Bookstores Become Publishing Genius Bars?"

According to Wikipedia, “Infographics are graphic visual representations of information, data, or knowledge. They present complex information quickly and clearly.” They are an excellent tool to communicate a brand message. Neil Patel (@neilpatel) co-founder of KISSmetrics.com (@KISSmetrics), has written an article explaining 5 ways to help Infographics go viral:

Step #1: Submit an SEO optimized press release

Step #2: Create a social media release

Step #3: Create a social media sharing plan for your Infographic

Step #4: Submit your infographic to directories

Step #5: Start the manual outreach

Read this in full.

Let Somersault (@smrsault) help you effectively communicate your brand message.

Learn about online marketing with SomersaultSocial.

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Be sure to bookmark and use daily the SomersaultNOW online dashboard, especially the Branding tab.

In the above video, David Sheets, vice present of sales, explains Snowfall’s program.

Social media connection is rapidly becoming a necessary tool for authors. Authors have a chance to engage their fans like never before. The Snowfall Facebook bookstore application allows authors and publishers to open an e-commerce bookstore right on the Facebook fan-page. Authors can bypass the cost and hassles of other online commerce methods and connect directly with readers and fans. Not only will they be able to browse titles, but also add them to a shopping cart and check out through the PayPal network.

The biggest feature, however, is that authors and publishers won't have to ship them. Leave the printing and shipping to Snowfall Press. Order confirmations will automatically transmit to the Snowfall Press server, and print/ship order directly to the end reader/fan.

Read more information about this new service.

Contact Somersault (@smrsault) to help you maximize the communication of your brand’s content through news releases and electronic press kits.

Learn about online marketing with SomersaultSocial.

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Be sure to bookmark and use daily the SomersaultNOW online dashboard; especially the Publishers tab, which includes links to self-publishing publishers.

Originally written solely for the news media (“the press”), press releases (aka news releases) today regularly appear on the Internet for anyone to read. As a result, the audience they’re written for include consumers online, search engines, bloggers, and retweeters, as well as traditional journalists. And they consist of not only text, but links, Infographics, charts, photos, audio, and video. At more than 100 years old, the press release continues to be a useful tool in marketing communications.

See our previous blogpost, “Social Media News Release Template Step-by-Step Guide.”

Contact Somersault (@smrsault) to help you maximize the communication of your brand’s content through news releases and electronic press kits.

Learn about online marketing with SomersaultSocial.

Get our blogposts delivered into your email inbox.

Be sure to bookmark and use daily the SomersaultNOW online dashboard.

Writing in The Atlantic (@TheAtlantic), Peter Osnos says, “For all the complexities that publishing faces, the notion that books are somehow less of a factor in the cultural or information ecosystem of our time doesn't hold up to the evidence.”

Whatever else may be happening in this tumultuous period of transition in how books are produced and distributed, the sheer range and quality of so many titles is indisputable proof that our marketplace has writers and readers in impressive numbers....

Instead of the competition among traditional booksellers for the attention of readers that was for so long the way books were sold, publishers now must confront the immense power and reach of tech giants and adapt to their influence. These companies are so much larger than even the biggest of publishers that accommodating their demands on price and promotion is a formidable task and is the reason why it looks (and often feels) that publishers are on the defensive.

We are in a whirlwind of change. A writer with the ambition to reach a maximum audience needs at least some understanding of Twitter, Facebook, YouTube, Pinterest, blogs, Tumblr, LinkedIn, GoodReads, and Google+ (a hat tip to my colleagues at the Perseus Books Group who are making significant headway in providing guidance to our authors in all these marketing tools). But even in the midst of so much change, the main challenge of publishing remains the same: finding and supporting good books and then working closely with authors to identify and reach their readers through every way possible. With all the hubbub of today's technology and media landscape, that still is the best route to success.

Read this in full.

Contact Somersault (@smrsault) to help you take advantage of today's technology to publish and market your content.

Learn about online marketing with SomersaultSocial.

Get our blogposts delivered into your email inbox.

And be sure to bookmark and use daily the SomersaultNOW online dashboard.

Business Insider (@businessinsider) and Business Insider SAI’s (@SAI) Henry Blodget (@hblodget) and Alex Cocotas (@acocotas) assembled the above presentation on the State Of The Internet: 2012. Notice the predicted continued rise in mobile content consumption, such as ebooks on smartphones and tablets. How should this affect your publishing strategy?

Also see our previous blogposts, “Study: Evangelicals Use Technology in Their Faith Practice,” “The Social Habit 2012 Study,” and “2012 American Media Mom.”

Contact Somersault (@smrsault) to help you think through your mobile content effectiveness.

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And be sure to bookmark and use daily the SomersaultNOW online dashboard.

Some book authors have a tendency to minimize the effectiveness of social media marketing. And, because of that perspective, they neglect to fully engage with it as a way to advance their personal brand among their readers and to introduce themselves to new readers. So let’s take a look at why Pres. Obama and Gov. Romney believe social media marketing is so important and how they approach it.

The New York Times Technology (@nytimestech) journalist Jenna Wortham (@jennydeluxe) reports that “both [parties] rely heavily on Facebook and Twitter to solicit donations, blast out reminders of events, and share articles and videos conveying their stances.”

If the presidential campaigns of 2008 were dipping a toe into social media like Facebook and Twitter, their 2012 versions are well into the deep end. They are taking to fields of online battle that might seem obscure to the non-Internet-obsessed — sharing song playlists on Spotify, adding frosted pumpkin bread recipes to Pinterest and posting the candidates’ moments at home with the children on Instagram.

At stake, the campaigns say they believe, are votes from citizens, particularly younger ones, who may not watch television or read the paper but spend plenty of time on the social Web. The campaigns want to inject themselves into the conversation on services like Tumblr, where political dialogue often takes the form of remixed photos and quirky videos.

Read this in full.

Replace “votes” with “book purchases” and you see that social media marketing should be taken seriously by authors.

Contact Somersault (@smrsault) to help you plan your social media marketing strategy. And to learn more about SomersaultSocial.

Get our blogposts delivered into your email inbox.

And be sure to bookmark and use daily the SomersaultNOW online dashboard.

Above Infographic created by: HackCollege (@hackcollege)

Christian fiction readers now have the first “all-in-one” site to discover the latest information about Christian fiction including updates, recommendations, new releases, commentary, and exclusive articles from their favorite writers.

NovelCrossing.com (@novelcrossing), “the Intersection of Faith and Fiction,” is a website aimed at building a community of Christian fiction readers by being the most inclusive site on the subject of inspirational novels.

Developed by WaterBrook Multnomah Publishing Group (@WaterBrookPress), NovelCrossing.com features content from all publishers of Christian fiction, allowing readers to discover new titles from across the publishing universe. Currently the site provides data on 10,000 titles from 50 different publishing houses.

“While there are a number of informative sites featuring Christian fiction book reviews and interviews, no one site combines a searchable database of books and authors, across all publishers in this category, with reviews, interviews, features, and a community component,” says Shannon Marchese, WaterBrook Multnomah senior fiction editor. “We built Novel Crossing to fill that gap. We wanted fans of Christian fiction to have a “one-stop” destination for finding authors and new reads, for leaving comments and making friends who love the books they love.” She explains more in the following video.

Read the news release.

See our previous blogposts on book discoverability.

Contact Somersault (@smrsault) to help you publish and market your brand content in the new world of digital publishing.

Get our blogposts delivered into your email inbox.

And be sure to bookmark and use daily the SomersaultNOW online dashboard; especially the Book Discovery Sites tab.