The 3 Qualities That Make A YouTube Video Go Viral - somersault

The 3 Qualities That Make A YouTube Video Go Viral

Simply Zesty (@SimplyZesty) / Simply Viral (@simplyviral) scouted this TED (@tedtalks) talk of YouTube (@YouTube) trends manager Kevin Allocca (@shockallocca) speaking at a TEDYouth (@TEDYouth) event on the 3 reasons a video goes viral:

· Tastemakers: when influential people discover new videos and introduce those videos to their followers

· Participation: when viewers of a video become motivated enough to produce another version of the video

· Unexpectedness: when a video contains surprises, especially in a humorous manner.

Allocca says over 48 hours of video are uploaded to YouTube every minute.

Also see our other blogposts about viral videos:

What principles have you identified that contribute to a video going viral? Write your comments below.

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