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The Guardian’s (@guardian) Style Guide (@guardianstyle) editor David Marsh (@davidrmarsh) has declared today to be International Apostrophe Day (#apostropheday).

For proper execution, see The Writing Kit’s tutorial, Using the Apostrophe, and the above poster (see it enlarged).

Read why the British bookstore chain Waterstone’s (@Waterstones) dropped its apostrophe earlier this year, then listen to two BBC commentators discuss its implications.

See The Apostrophe Protection Society and the blogs Apostrophe Abuse (@apostropheabuse) and Apostrophe Catastrophes.

For fun, see this apostrophe/comma Speed Bump comic by Dave Coverly. J

And remember that the popular Bible translation Common English Bible (@CommonEngBible) uses the apostrophe in its copious number of contractions (which are used where the text warrants an engaging conversational style, but not used in divine or poetic discourse).

Let Somersault’s (@smrsault) editorial expertise help you properly use apostrophes when communicating your brand’s message.

And be sure to bookmark and use daily the SomersaultNOW online dashboard.

The above Infographic is by Blogging.org (@Bloggingdotorg).

Also see our previous blogpost, "5 Reasons Brands Should Keep Blogging." 

Let Somersault (@smrsault) help you manage your social media marketing strategy.

And be sure to bookmark and use daily the SomersaultNOW online dashboard; especially the Social Media/Word Of Mouth tab.

The above Infographic is by Psychology Degree.

Let Somersault (@smrsault) help you manage your social media marketing strategy.

And be sure to bookmark and use daily the SomersaultNOW online dashboard; especially the Social Media/Word Of Mouth tab.

According to MediaPost’s (@MediaPost) Online Media Daily, the spread of connected PCs, smartphones, and tablets has altered how people consume media and make purchases. So says a new study by mobile ad network InMobi (@inmobi) and Mobext, the mobile marketing arm of Havas Digital (@HavasDigital). Among the highlights:

·         Tablet use has risen quickly to 29.5 million US users, 11% of the total US population.

·         Over 60% of US tablet owners spend at least 30 minutes each day accessing media content on their tablets and 52% use a tablet to fill what previously would have been “dead time.”

·         After buying a tablet, 29% of tablet owners say they stopped surfing the Internet via their PC and/or laptop.

·         Nearly half of tablet owners — 48% — agree that tablets’ appealing design and accessibility make it is easier to access media content than on a PC or laptop.

·         When it comes to shopping, 22% of tablet users say they've shopped less in physical stores since purchasing a tablet and more than half (55%) make purchases on their device in an average month.

·         Tablet use peaks at home in the evening between 6 pm and midnight for most owners.

·         Regarding considered purchases, 55% of tablet owners say they first learn about the product on their tablet, 53% actively evaluate the product, and 58% follow through with purchasing those goods on their tablet.

Read this in full.

Read the press release.

Also see our previous blogpost, “Tablets Fuel New Habits.”

Contact Somersault (@smrsault) to help you maximize your brand’s content for the digital landscape.

And be sure to bookmark and use daily the SomersaultNOW online dashboard.

The above Infographic (enlarge it) is by Marketo (@marketo).

According to this article on All Twitter (@alltwtr), inbound marketing is the concept of “capturing the attention of prospects and helping them find your brand (or products) before they're ready to buy. This can be done in a variety of ways, but search, content marketing, and, increasingly, social media platforms such as Twitter and Facebook, are found to be the most effective.”

The approach differs from traditional marketing in that the campaign makes it easier for leads to find the brand, as opposed to the other way around.

A successful inbound marketing strategy will usually implement the following:

1. The creation of a central theme to anchor efforts each month

2. The creation of 2-3 small pieces of content around said theme

3. Regular updates on social media channels to get the word out about this content

4. The production of one major piece of content to support the theme

5. Blogging

6. Analysis and optimization

Contact Somersault (@smrsault) to help you plan and execute effective inbound marketing strategy for your brand.

And be sure to bookmark and use daily the SomersaultNOW online dashboard.

Sally Falkow (@sallyfalkow), president of PRESSfeed (@PRESSfeed) says journalists look for multimedia content to help them report a story. She offers 15 steps to crafting a successful social media news release:

·         Write a short, concise headline....

·         Add a main image that tells the story....

·         Craft the lead paragraph with the news angle and the 5Ws....

·         List the core news facts in the release in bullet points....

·         Write the rest of the release in narrative form....

·         Link to relevant analyst coverage....

·         Add approved quotes from the main players in the release....

·         Make the release available in an RSS news feed....

·         Add more images, so that there is a choice for bloggers and journalists....

·         If possible, add a short video....

·         Add any other supporting material: charts, slide decks, pdfs, Infographics or whitepapers....

·         Tag all the content with the keywords that will make it easy to find in search or social sites....

·         Add the About Us boilerplate....

·         Include a contact person – a real person....

·         Add icons that connect to all social content for the company....

Read this in full.

Get the above Infographic.

Contact Somersault (@smrsault) to help plan your brand’s public relations and social media news strategy.

And be sure to bookmark and use daily the SomersaultNOW online dashboard.

The above Infographic (enlarge it) is by MDG Advertising (@MDGadvertising).

Also see research statistics in the Adweek (@adweek) article: “Mobile users aren’t abandoning print any faster than non-mobile users.”

Contact Somersault (@smrsault) to plan and execute the mobile strategy for your brand.

And bookmark and use daily our SomersaultNOW online dashboard.

Above Infographic (enlarge it) is by Course Hero (@CourseHero).

Newsweek (@Newsweek) created this poster in 2010, but it’s still interesting.

The above Infographic is by First Scribe (@firstscribe).

Let Somersault (@smrsault) help you plan and execute your social media marketing strategy.

And bookmark and use daily our SomersaultNOW online dashboard.