The above Infographic is by BzzAgent (@BzzAgent). Enlarge it.
The above graphic showing how complicated social media marketing can be is from Buddy Media (@BuddyMedia), announcing a new suite of measurement tools.
Contact Somersault to help you strategically plan and execute effective social media marketing.
Be sure to bookmark and use daily our (@smrsault) online dashboard, SomersaultNOW.
New research by audience research and targeting company Crowd Science (@crowdscience) says Facebook brand pages have been ‘liked’ by only 9% of Internet users — trailing the number of ‘likes’ for all other Facebook elements.
No single type of Facebook feature has attracted ‘likes’ from more than 20% of all survey respondents in the study – one potential reason why Facebook is moving to its new Timeline layout. “These findings show that while users have been willing to ‘like’ Facebook items to some extent, they’re far from loving the idea,” says Sandra Marshall, VP of Research at Crowd Science.
Wall posts, pictures, and comments lead the ‘likes’ list, each having been ‘liked’ by 16% of respondents. These are followed by videos (12%), non-branded pages (10%), and branded pages (9%).
Those who have ‘liked’ branded pages tend to skew younger and spend more time on the Internet.
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For all the technology we have, it doesn’t seem to be bringing us much happiness, according to a recent survey conducted by research firm Market Probe International and integrated marketing communications agency Euro RSCG Worldwide (@EuroRSCG).
This Digital Life (@prosumer_report) surveyed the opinions of 7,213 people in 19 markets and discovered that
· 55% of respondents believe technology is robbing us of our privacy, while more than half of Millennials worry that a family member or friend will post inappropriate personal information about them online.
· 42% of consumers believe it’s "too soon to tell" whether new technology will have a bad effect on society. 10% already believe the impact is negative.
· 60% say it’s "wrong" for people to share a lot of their personal experiences and feelings online.
· 58% agree people are "losing the ability to engage in civil debate."
· 1 in 3 Millennials say sites such as Facebook and Twitter make them "less satisfied" with their lives.
· 40% of consumers would be happier if they "owned less stuff."
The report says marketers will have to adapt their communications to suit this consumer mood, specifically in “helping people feel a greater sense of control and security.”
"People are looking to replace hyper-consumption and artificiality with a way of living that offers more meaning and more intangible rewards — even as they wish to maintain the modern conveniences upon which they've grown reliant."
See larger image of above Infographic.
Also see JWT Singapore's (@JWT_Worldwide) news release, "Survey Shows Mounting Social Media Obligations Have Become a Stress and a Chore."
Contact Somersault (@smrsault) to help you properly communicate your brand message.
And be sure to bookmark and use daily the SomersaultNOW online dashboard.
The above Infographic is by Mobile Marketing Association (@MMAglobal).
More statistics are included in the article "Study: Most Use Phones To Get Info, Solve Problems." Also see the report, "Nielsen: Smartphone owners surpass 50 percent mark."
From Chart of the Day (@chartoftheday)
Infographic by Unbounce (@unbounce).
The above Infographic is by Adweek (@Adweek).
According to Tapping Into Tabletomics, a new study released by Viacom (@Viacom), tablet devices have emerged as the leading second-screen alternative to television for viewing full-length episodes. The new research examines consumer behavior and emotions around the tablet user-experience, with a focus on tablets as TV and the dual-screen experience.
Today's Tablet User:
· 62% use their tablets daily.
· Daily tablet users spend an average of 2.4 hours per day on their tablets.
· 85% of tablet use is for personal reasons versus business.
· 77% of tablet use is alone.
· 74% of tablet usage is done at home.
· Most media activities on the tablet, such as playing games and watching TV shows, peak with the 18-24 demo.
Let Somersault (@smrsault) help you prepare content for tablets.
And be sure to bookmark and use daily the SomersaultNOW online dashboard.
Schools.com (@schoolsEDU) has created the above Infographic to show that nearly half of all Americans get some form of local news on a mobile device, and 46% of people get their news online at least 3 times a week. Online news sources officially surpassed print newspapers in ad revenue in 2010. Thanks to social media, we're getting news as it happens — sometimes even before news organizations have a chance to report it.
Also see our previous blogpost, "Infographic: Pew's State of the News Media 2012."
Be sure to bookmark and use daily the SomersaultNOW online dashboard; especially the Religion News tab.
Statistics compiled by the International Bulletin of Missionary Research are now depicted in this Infographic (also available as a PDF) by Seedbed Publishing (@OfficialSeedbed).
Notice the shift towards nondenominational churches. In 1900 there were less than 8 million nondenomination Christians. Now there are more than 432 million.
Also see our previous blogposts “Christianity: World’s Largest Religion” and “Study: Religiously Active People More Likely to Engage in Civic Life.”
Bookmark and use daily SomersaultNOW, our (@smrsault) online dashboard for publishing and marketing professionals.