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·         93% of Fortune 500 companies place their logo in the top left corner.

·         27% of logos include a tagline or slogan.

·         63% of companies have content above the fold. Users scroll on the remaining 37% websites to find content.

·         87% of websites have a search field.

·         50% of websites features a scrolling content window of some kind.

·         47% of websites have clear call-to-action buttons on their homepages that take users 3 seconds or less to find.

·         Only 11% of Fortune 500 websites have social media links above the fold; 89% below the fold.

·         60% of companies feature latest news and blogposts on their homepages.

·         Contact information is hard to find on 63%.

·         More than 80% of companies do not have a newsletter signup feature on their homepages.

·         More than 70% of Fortune 500 companies use favicon icons.

·         Average loading time of a homepage is 6.5 seconds; average size of homepage is 766 Kb.

·         Average width of website is 877 pixels.

·         Only 3% of websites use Flash to display content throughout the entire homepage.

·         80% of websites primarily use a light background and color scheme.

·         93% of websites have centered-approach navigation.

·         63% of websites use high quality images on their homepages to connect with users.

Contact Somersault (@smrsault) to help you strategically design your online brand presence.

Learn about SomersaultSocial, our Web-based author online marketing education modules.

Add our Facebook page (http://facebook.com/SomersaultGroup) & Twitter stream (http://twitter.com/smrsault) to your Flipboard account on your iPad, iPhone, or Android. 

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And be sure to bookmark and use daily the SomersaultNOW online dashboard, especially the Publishers tab that includes links to self-publisher services.

Above Infographic (click to enlarge) is by TeachingDegree.org.

But for a contrasting viewpoint, read Futurebook's (@TheFutureBook) "Print and Ebooks Cannot Co-Exist After All" by Adam Juniper.

Also see our previous blogposts, "Infographic: How Ebooks are Reshaping Publishing," "BISG Report: More Ebook Buyers Buying Print Books," and "Books vs Ebooks."

Contact Somersault (@smrsault) to help you publish and market your ebooks and pbooks.

Learn about online marketing with SomersaultSocial.

Add our Facebook page (http://facebook.com/SomersaultGroup) & Twitter stream (http://twitter.com/smrsault) to your Flipboard account on your iPad, iPhone, or Android. 

Get our blogposts delivered into your email inbox.

And be sure to bookmark and use daily the SomersaultNOW online dashboard.

The above Infographic (click to enlarge) is by MastersInEducation.org; created by oBizMedia (@oBizMedia).

Contact Somersault (@smrsault) to help you with your publishing and marketing needs.

Learn about online marketing with SomersaultSocial.

Get our blogposts delivered into your email inbox.

And be sure to bookmark and use daily the SomersaultNOW online dashboard.

The above Infographic by Michigan State University (@michiganstateu) identifies leadership qualities to cultivate in 8 areas: preparation, character, principles, personality, performance, experience, expression, and influence.

Contact Somersault (@smrsault) to help you lead strategically.

Learn about online marketing with SomersaultSocial.

Get our blogposts delivered into your email inbox.

And be sure to bookmark and use daily the SomersaultNOW online dashboard; especially the Leadership tab.

The above image is by Chart of the Day (@chartoftheday) using research by 33across.com’s (@33Across) tynt (@tynt). See the news release. Also see eMarketer's (@eMarketer) article, "Copy and Paste Drives Sharing."

Social sharing buttons may be sexier, but according to research...copy and paste is the sharing method of choice 82% of the time.

...For users, copying and pasting to share content holds obvious appeal: It's almost frictionless, and it allows the sharer to choose exactly what to pass on to a friend or social network.

Contact Somersault (@smrsault) to help you make your brand content strategically and easily share-able.

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And be sure to bookmark and use daily the SomersaultNOW online dashboard; especially the Social Media Marketing tab.

Link building, also known as link baiting, is the viral marketing process of creating quality, interesting, and attention-getting content in a website with the intent of encouraging other websites to link to it, thereby contributing to a better search engine ranking for the original website.

In Search Engine Journal (@sejournal), Neil Patel (@neilpatel) co-founder of KISSmetrics.com (@KISSmetrics) offers “8 ways to create link bait content that will break through the clutter in today’s world and help you get the links you want”:

·         Infographics

·         Egobait

·         Interviews

·         Microsites

·         Drawings

·         Videos

·         Quizzes

·         Stories

Read this in full.

Contact Somersault (@smrsault) to help you plan and execute effective social media marketing.

Get our blogposts delivered into your email inbox.

And be sure to bookmark and use daily the SomersaultNOW online dashboard; especially the Social Media Marketing tab.

The above Chart Of The Day (@chartoftheday) depicts a portion of the Pew Research Group’s (@pewinternet) survey of people’s e-reading habits. The most popular way for people under 30 to read ebooks is on their desktop and laptop computers, surpassing e-readers, smartphones, and tablets.

Among the survey’s other findings:

·         83% of Americans between the ages of 16 and 29 read a book in the past year. Some 75% read a print book, 19% read an ebook, and 11% listened to an audiobook.

·         Overall, 47% of younger Americans read long-form e-content such as books, magazines, or newspapers. E-content readers under age 30 are more likely than older e-content readers to say they’re reading more these days due to the availability of e-content (40% vs. 28%).

·         60% of Americans under age 30 used the library in the past year. Some 46% used the library for research, 38% borrowed books (print books, audiobooks, or ebooks), and 23% borrowed newspapers, magazines, or journals.

·         Many of these young readers don’t know they can borrow an ebook from a library, and a majority of them express the wish they could do so on pre-loaded e-readers. Some 10% of the ebook readers in this group have borrowed an ebook from a library and, among those who have not borrowed an ebook, 52% said they were unaware they could do so. About 58% of those under age 30 who don’t currently borrow ebooks from libraries say they would be “very” or “somewhat” likely to borrow pre-loaded e-readers if their library offered that service.

Read this in full.

Contact Somersault (@smrsault) to help you plan your ebook publishing and marketing strategy.

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And be sure to bookmark and use daily the SomersaultNOW online dashboard.

SoLoMo (“social-local-mobile”) is essentially the addition of local information to search engine results in order to capitalize on the increasing use of mobile devices. SoLoMo has also evolved to include mobile-specific offers pushed out to consumers based on their current location.

In this Infographic (enlarge it) from Monetate (@monetate), see how SoLoMo is having an overall impact on traditional ecommerce, and how consumers are using their smartphones to access social and local sites which ultimately influence purchases.

Also see our previous blogpost, "Should Bookstores Become Publishing Genius Bars?"

According to Wikipedia, “Infographics are graphic visual representations of information, data, or knowledge. They present complex information quickly and clearly.” They are an excellent tool to communicate a brand message. Neil Patel (@neilpatel) co-founder of KISSmetrics.com (@KISSmetrics), has written an article explaining 5 ways to help Infographics go viral:

Step #1: Submit an SEO optimized press release

Step #2: Create a social media release

Step #3: Create a social media sharing plan for your Infographic

Step #4: Submit your infographic to directories

Step #5: Start the manual outreach

Read this in full.

Let Somersault (@smrsault) help you effectively communicate your brand message.

Learn about online marketing with SomersaultSocial.

Get our blogposts delivered into your email inbox.

Be sure to bookmark and use daily the SomersaultNOW online dashboard, especially the Branding tab.

Originally written solely for the news media (“the press”), press releases (aka news releases) today regularly appear on the Internet for anyone to read. As a result, the audience they’re written for include consumers online, search engines, bloggers, and retweeters, as well as traditional journalists. And they consist of not only text, but links, Infographics, charts, photos, audio, and video. At more than 100 years old, the press release continues to be a useful tool in marketing communications.

See our previous blogpost, “Social Media News Release Template Step-by-Step Guide.”

Contact Somersault (@smrsault) to help you maximize the communication of your brand’s content through news releases and electronic press kits.

Learn about online marketing with SomersaultSocial.

Get our blogposts delivered into your email inbox.

Be sure to bookmark and use daily the SomersaultNOW online dashboard.