somersault

As an example, click to see this Somersault blog as an ebook (shortened URL http://goo.gl/3nTtN)

Shantanu Bala a student of Arizona State University created Ebook Glue, which has only been live for a few weeks.

Read this in full.

See TeleRead’s (@teleread) article, “Turning Blogs Into E-Books: Meet the Founder of Ebook Glue”

Also become acquainted with Readability (@readability), “a free reading platform that aims to deliver a great reading experience wherever you are, and to provide a system to connect readers to the writers they enjoy.”

Download our white paper, “Tech, Trends, & Retail Success: See the Future and Act Now,” in which we detail the elements of creating extreme retail in-store experiences.

Contact Somersault (@smrsault) to help you strategically publish and market pbooks, ebooks, and audiobooks.

Learn about SomersaultSocial (@SomersaultHelp), our Web-based author online marketing education modules.

Add our Facebook page (http://facebook.com/SomersaultGroup) & Twitter stream (http://twitter.com/smrsault) to your Flipboard account on your iPad, iPhone, or Android. Or download our blog as an ebook to your ereader (http://goo.gl/3nTtN). 

Get our blogposts delivered into your email inbox.

And be sure to bookmark and use daily the SomersaultNOW online dashboard; especially the Book Discovery Sites tab.

On the APM radio program On Being (@Beingtweets), host  Krista Tippett (@kristatippett) interviewed author, speaker, and marketing leader Seth Godin (@ThisIsSethsBlog). Tippet says Godin is “an original and helpful voice on this landscape of digital connection for which there are no maps. He is a singular thought leader and innovator in what he describes as our post-industrial, post-geography ‘connection economy.’ Rather than merely tolerate change, he says, we are all called now to rise to it. We are invited and stretched in whatever we do to be artists — to create in ways that matter to other people.”

In the interview, Godin says, “Marketing is the life we live. The question is, will we choose ethical marketing: weaving a story, weaving a tribe, and weaving a network that mean something?” ...

Read this in full.

Listen to the interview.

Read Godin’s blogpost about his On Being interview, “Slow media.”

Also see our blogpost, "Seth Godin Ends Domino Project with Lessons Learned."

Download our white paper, “Tech, Trends, & Retail Success: See the Future and Act Now,” in which we detail the elements of creating extreme retail in-store experiences.

Contact Somersault (@smrsault) to help you strategically publish and market pbooks, ebooks, and audiobooks.

Learn about SomersaultSocial (@SomersaultHelp), our Web-based author online marketing education modules.

Add our Facebook page (http://facebook.com/SomersaultGroup) & Twitter stream (http://twitter.com/smrsault) to your Flipboard account on your iPad, iPhone, or Android. 

Get our blogposts delivered into your email inbox.

And be sure to bookmark and use daily the SomersaultNOW online dashboard; especially the Book Discovery Sites tab.

The above Infographic is by Blogging.org (@Bloggingdotorg).

Also see our previous blogpost, "5 Reasons Brands Should Keep Blogging." 

Let Somersault (@smrsault) help you manage your social media marketing strategy.

And be sure to bookmark and use daily the SomersaultNOW online dashboard; especially the Social Media/Word Of Mouth tab.

According to NielsenWire (@NielsenWire), consumer interest in blogs keeps growing. By the end of 2011, NM Incite (@nmincite), a Nielsen/McKinsey company, tracked over 181 million blogs around the world, up from 36 million only 5 years earlier in 2006.

Overall, 6.7 million people publish blogs on blogging websites, and another 12 million write blogs using their social networks.

·         Women make up the majority of bloggers, and half of bloggers are aged 18-34

·         Bloggers are well-educated: 7 out of 10 bloggers have gone to college, a majority of whom are graduates

·         About 1 in 3 bloggers are Moms, and 52% of bloggers are parents with kids under 18 years-old in their household

·         Bloggers are active across social media: they’re twice as likely to post/comment on consumer-generated video sites like YouTube, and nearly three times more likely to post in Message Boards/Forums within the last month

Read this in full.

Also see Michael Hyatt's (@MichaelHyatt) article, "4 Insights I gleaned from Building My Own Platform."

Let Somersault (@smrsault) help you plan your strategy to communicate your brand’s message in the most effective way.

And be sure to bookmark and use daily the SomersaultNOW online dashboard; especially the Social Media/WOM tab.

On Practical Ecommerce (@practicalecomm), contributing editor Paul Chaney (@pchaney) says blogs have advantages over social media platforms when it comes to brand marketing, including the ability to improve SEO results and the chance to add a personal touch by having one person communicate the brand's message directly. Here are his 5 points:

1. Blogging Can Improve Search Engine Optimization

2. Blogs Add a Personal Touch

3. Blogs Help Build Brand

4. Blogs Attract Media Attention

5. Blogs Exploit Marketable Niches

Read this in full.

Let Somersault (@smrsault) help you manage your social media marketing strategy.

And be sure to bookmark and use daily the SomersaultNOW online dashboard; especially the Social Media/Word Of Mouth tab.

The Blog Herald (@blogherald) offers bloggers “a brief overview of some of the facts that you need to know in order to stay safe online. For example

1. The Web is world-wide. As such, your content will reach virtually every country and every jurisdiction in the world. As mentioned above, the facts below are based on US law but you always have to remember that what is legal in one area may not be legal in another. That can, in some situations, bite you.

2. As a blogger, you’re posting works to a public forum. Even if only a few people read your site, the law treats it largely the same as if you had screamed everything in a crowded square or printed it on the cover of your local newspaper.

3. As a blogger, you’re responsible legally for what you post and, posting anonymous or pseudonymously is not a guarantee against legal consequences. Such steps can help avoid other consequences, such as professional ones, but generally not legal ones.

Read this in full.

Stay informed with SomersaultNOW, our (@smrsault) dashboard of more than 400 links and RSS newsfeeds specifically for publishing and marketing executives.

In an article on Digital Book World (@DigiBookWorld), Fauzia Burke (@FauziaBurke) writes,

When authors come to me and say, “I want to reach book bloggers or mommy bloggers,” I often have to tell them that bloggers have very specific tastes. More specific than you probably realize. For example, when reaching out to mommy bloggers, it is really important to know the age of their kids. Pitching a YA novel to a mommy blogger with a baby won’t get you far. Pitching a Sci-Fi novel to a blogger that loves historical romance won’t work either. Sending a WWII book to a blogger that covers the Civil War will make for a cranky blogger, and sending a press release to the wrong person may actually get you black listed.

She lists 8 tips in reaching bloggers:

1. Know Their Beat
2. Search for Blogs
3. Value of Bloggers
4. Make Things Easier
5. Approach Bloggers One at a Time
6. Don’t Push
7. Represent Good Content
8. Perfect Your Publicity Database

Read the article in full.

Shelf Awareness (@ShelfAwareness) reports that attendance at BookExpo America (@BookExpoAmerica) (#BEA, #BEA11, #BookExpo) last week, including Blog World Expo NY (@blogworld) (#BWENY), was 23,067.

Excluding BlogWorld, whose participants were not included in last year's attendance figures, attendance was 21,664, down just 255, or 1.2%, from 21,919 in 2010. BEA emphasized that this year’s slightly lower number reflected higher standards: the show “strategically vetted more attendee groups to improve the quality of those participating in BEA.” One resulting major change: there were 500 fewer attendee authors this year, authors distinct from those appearing for signings, panels and other events.

Also in Shelf Awareness, Ron Hogan (@ronhogan) recaps the Book Blogger Convention (@bookbloggercon) (#BookBloggerCon) where a blogger speaker is quoted saying: “authenticity, consistency, and generosity [are] crucial to any successful blog.”

More BBC recaps at The Reading Ape (@readingape), write meg! (@writemeg), and As I Turn the Pages (@bookangel224).

And watch the Book Business video "Voices From BookExpo America 2011."