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In Publishers Weekly (@PublishersWkly), Joe Wikert (@jwikert), general manager, publisher, & chair of Tools of Change for Publishing (@ToC) (#toccon), asks bookstores, “What business are you really in?” Simply selling books, he says, is too narrow. He challenges sellers to focus on their unique benefits, such as personalized service and community-building.

Despite the sluggish economy of the last few years, some bricks-and-mortar retailers have found ways to grow their business. Apple is a terrific example. Regardless of whether you’re an Apple fan, there’s always something new and interesting to discover in an Apple store. I can’t tell you the last time I felt that way about a bookstore. I’m not talking about eye candy or glitzy merchandising; when you enter an Apple store you know you’re in for a treat.

Wouldn’t it be awesome if customers entering your bookstore had that same feeling? I realize Apple can invest a lot in its store experience because it’s selling higher-priced items, but maybe that means you need to look beyond simply selling $20 or $30 books. I’m not talking about adding stationery and toys, like some bookstores have done over the years. It’s time to think much bigger.

Take a page out of Apple’s playbook and create a genius bar service for customers interested in self-publishing. Establish your location as the place to go for help in navigating the self-publishing waters. Remember, too, that most of the income earned in self-publishing is tied to services, e.g., editing, cover design, proofreading, and not necessarily sales of the finished product. Consider partnering with an established expert in these areas or build your own network of providers. The critical point is to evolve your business into something more than just selling books.

Read this in full.

Also see the Forbes (@Forbes) article by Phil Johnson (@philjohnson), "The Man Who Took On Amazon and Saved a Bookstore," about Jeff Mayersohn and Harvard Book Store (@HarvardBooks). And "Inside Amazon's Idea Machine: How Bezos Decodes The Customer" by George Anders (@GeorgeAnders).

Contact Somersault (@smrsault) to help you “think bigger.”

And be sure to bookmark and use daily the SomersaultNOW online dashboard.

MediaTel’s (@MediaTelGroup) Newsline reports on an extensive new study by payment processor WorldPay (@WorldPay_US), covering 19,000 consumers and 153 senior decision makers from global retailers. The Global Online Shopper Report identifies the online shopping habits of consumers in the UK, US, China, Germany, Spain, Finland, France, Japan, Russia, Brazil, Mexico, Australia, Canada, Argentina, and India. Here are some highlights:

·         22% of consumers' annual expenses go toward buying goods and services online.

·         Online shopping takes up 5 hours a month.

·         95% of ecommerce purchases are conducted within the home; 54% of global consumers shop in the living room and 43% the bedroom. 5% shop in the garden and 3% in the bathroom

·         For m-commerce, 55% of time is spent using a laptop; 30% using a mobile device

·         74% of global online spending takes place between midday to midnight, with most (44%) done during the evening. Cumulatively, this helps to create an international "spending peak" of 8:40 pm — the time at which most customers are shopping online at a purely global level.

·         For "heavy spenders," (classified as those who spend 30% of disposable income online), 55% have shopped online with a mobile phone and 67% with a tablet in the past 3 months.

·         China has the largest percentage of consumers using smartphones to shop, (nearly 46%) followed by India at 40%

·         Only 9% of US shoppers use instant messaging while shopping compared to the global average of 18%

·         69% of online shoppers used credit cards; PayPal was used by 40%; debit cards by 37%. (The total is higher than 100% since shoppers can use multiple payment methods while shopping online.)

·         Amazon, the world's largest Internet retailer, was the most popular website for buying online. 43% of consumers worldwide had shopped at Amazon in the past 3 months, but in the US that number jumped to 83%. EBay came in at 33% and 45% respectively.

·         The top reason why online shoppers leave a site without paying: "Presented with unexpected costs" (56%)

Read the full report.

Also see the Harris Interactive (@HarrisInt) poll report (commissioned by Placecast (@placecast), “Not Just for Talking: Nearly 40% of US Adult Mobile Phone Owners Say Making Purchases via their Device is Important, as Phone is Seen Increasingly as a Commerce Tool” and the Nielsen (@NielsenWire) study, “How US Smartphone and Tablet Owners Use Their Devices for Shopping.”

Bookmark and use daily the SomersaultNOW online dashboard.

NPR (@npralltech) journalist Steve Henn (@HennsEggs) reports on the mobile shopping revolution and one way store retailers can compete.

When you shop online, marketers are following your every click. But when you walk into a store they know almost nothing about you. That detailed information about in-store shoppers is exactly what retailers want. A company called Nearbuy Systems (@NearbuySystems) is using mobile technology to try to give it to merchants.

"Our challenge was, take what we already have, and most stores have — Wi-Fi and ... video for security and things — and mix those two signals together to create something that is more accurate," says Bryan Wargo, co-founder of Nearbuy Systems.

Retailers could use this technology to build apps to guide customers through their store aisles to specific products, or even deliver discounts and coupons based on where people are standing in any particular store.

Read this in full.

Bookmark and use daily SomersaultNOW, our (@smrsault) online dashboard designed for publishing and marketing executives.

According to a new Rasmussen Reports national telephone survey, 43% of American adults have purchased goods through a full week without the use of cash or coins. Only slightly more (47%) have not done so.

BBC Radio’s Business Daily looks at the cashless society. A cashless world may be more efficient, and cheaper for governments but does it make us more vulnerable to electronic fraud?

CBS News reports that Sweden is moving toward a cashless economy.

Bloomberg’s article Visions of a Cashless Society: Echoes puts the issue in historical context.

And in his Washington Post commentary, “Don’t show me the money: Why eliminating cash may be the secret to prosperity,” Dominic Basulto casts a positive opinion:

In countries that have been early to embrace the cashless society, such as the emerging nations of sub-Saharan Africa, the movement has unlocked the extraordinary economic potential of their citizens. This is borne out not just anecdotally, but also through reports from international aid organizations. As the Financial Times points out, innovations such as Kenya’s M-Pesa have actually led to the empowerment of society’s poorest members for one simple reason: In today’s mobile world, it’s much easier to get someone to use a cellphone than it is to get someone to open a bank account. The Financial Times goes on to report that, in Kenya, 15 million people use M-Pesa, resulting in over $8 billion in transactions that never would have occurred otherwise.

Although he does admit, “A cashless society is also a society where there is no longer any anonymity.”

What would this cashless shift mean for booksellers? Write your comments below.

Be sure to bookmark and use daily the SomersaultNOW online dashboard.

Warc (@WarcEditors) reports that “young consumers in the US are growing more distinct from their older counterparts when it comes to using digital channels in the purchase process.” According to The Millennial Consumer: Debunking Stereotypes, a poll of 4,000 “millennials” (16-34 year olds) and 1,000 consumers from older cohorts by the Boston Consulting Group (@BCG_Consultant & @BCGPerspectives), 60% of the former group rated goods and services online, versus 46% of the latter cohort.

·         50% of BCG’s more youthful sample have used a mobile device to read reviews and research products while out shopping, measured against 21% for the older panel questioned.

·         53% of millennials look for information or engage with brands on sites like Facebook and Twitter, and 33% favor companies that are active on these sites. Both are 16 percentage points higher than for over-35 year olds.

·         60% of 16-34 year olds upload videos, images, and blogs, doubling the total logged by over-35 year olds.

·         59% of the first audience own a smartphone, easily surpassing the 33% of participants falling outside this age range.

·         Just 26% of millennials watch television for more than 20 hours per week, compared to 49% of more mature interviewees.

Read this in full.

Read the full report (pdf).

For an added perspective on this demographic, see USA TODAY's "Millennials Struggle with Financial Literacy."

Also see our previous blogpost, “Young ‘Millennials’ Losing Faith in Record Numbers.”

Contact Somersault (@smrsault) to help you market your brand to Millennials.

And be sure to bookmark and use daily the SomersaultNOW online dashboard; especially the Research tab.

Could Disney’s expertise with customer service help bookstores stem their decline? According to this feature in The New York Times (@NYTimesAd), the Disney Institute (@DisneyInstitute) is the “low-profile consulting division of the Walt Disney Company.” Disney is undeniably an expert in customer relationship management.

For instance, the company has spent so much time studying its park customers — more than 120 million of them globally last year — that it places trash cans every 27 paces, the average distance a visitor carries a candy wrapper before discarding it.

When clients send their employees to Disney for training,...some time is spent in seminars on topics like “purpose before task.” They also get tours of the parks, where Disney managers demonstrate their tricks in action, like giving directions by pointing with two fingers instead of one (it’s more polite).

Disney-led workshops emphasize 5 principles: leadership, training, customer experience, brand loyalty, and creativity. Sessions are custom tailored.

Examples of Disney’s attention to detail with its clients:

Maryland teachers were instructed to engage children by crouching and speaking to them at eye level. Chevrolet dealers were taught to think in theater metaphors: onstage, where smiles greet potential buyers, and offstage, where sales representatives can take out-of-sight cigarette breaks.

A Florida children’s hospital was advised to welcome patients in an entertaining way, prompting it to employ a ukulele-playing greeter dressed in safari gear.

Read this in full.

Also see our previous blogpost, “A Growing Trend: Retailers Perfuming Stores.”

Contact Somersault (@smrsault) to help you strategically communicate your brand and effectively reach consumers.

And be sure to bookmark and use daily the SomersaultNOW online dashboard.

The Vancouver Sun (@VanSunReporters) features this photo gallery of bookstores around the world that have décor stunning enough to make them repeated destination places. If only more stores were as beautiful.

See all the photos.

See our previous blogposts, “The 20 Most Beautiful Bookstores In The World” and “20 More Beautiful Bookstores from Around the World.”

If you’re a book lover like we (@smrsault) are, bookmark and use daily the SomersaultNOW online dashboard.

Statistics compiled by the International Bulletin of Missionary Research are now depicted in this Infographic (also available as a PDF) by Seedbed Publishing (@OfficialSeedbed).

Notice the shift towards nondenominational churches. In 1900 there were less than 8 million nondenomination Christians. Now there are more than 432 million.

Also see our previous blogposts “Christianity: World’s Largest Religion” and “Study: Religiously Active People More Likely to Engage in Civic Life.”

Bookmark and use daily SomersaultNOW, our (@smrsault) online dashboard for publishing and marketing professionals.

According to Gallup (@gallupnews), Mississippi is the most religious US state, and is the first of 9 other states — Utah, Alabama, Louisiana, Arkansas, South Carolina, Tennessee, North Carolina, Georgia, and Oklahoma  —  where Gallup classifies at least half of the residents as “very religious.”

At the other end of the spectrum, Vermont and New Hampshire are the least religious states, and are 2 of the 5 states  — along with Maine, Massachusetts, and Alaska — where less than 30% of all residents are very religious.

Read this in full and use the above interactive map.

And see USA TODAY’s (@faith_reason) “Topography of Faith” interactive map.

Gallup also reports that Americans who attend a church, synagogue, or mosque frequently report experiencing more positive emotions and fewer negative ones in general than do those who attend less often or not at all. Frequent churchgoers experience an average of 3.36 positive emotions per day compared with an average of 3.08 among those who never attend. This relationship holds true even when controlling for key demographic variables like age, education, and income.

Read this in full.

Also see our previous blogposts “Study: Religiously Active People More Likely to Engage in Civic Life,” and “Christianity: World’s Largest Religion.”

Be sure to bookmark and use daily the SomersaultNOW online dashboard; especially the Research tab.

This article in The Economist (@TheEconomist) explains how Jeff Bezos, the founder and CEO of Amazon (@amazon), values innovation and risk-taking. It begins with the example of Bezos’ major investment in “a gargantuan clock” being built inside the Sierra Diablo Mountain Range in Texas by The Long Now Foundation (@longnow). This 10,000-year clock, designed “to be a symbol, an icon for long-term thinking,” will tick once a year, its century hand will advance once every 100 years, and its cuckoo will come out on the millennium.

Mr. Bezos’s willingness to take a long-term view also explains his fascination with space travel, and his decision to found a secretive company called Blue Origin, one of several start-ups now building spacecraft with private funding. It might seem like a risky bet, but the same was said of many of Amazon’s unusual moves in the past. Successful firms, he says, tend to be the ones that are willing to explore uncharted territories. “Me-too companies have not done that well over time,” he observes.

Eyebrows were raised, for example, when Amazon moved into the business of providing cloud-computing services to technology firms—which seemed an odd choice for an online retailer. But the company has since established itself as a leader in the field. “A big piece of the story we tell ourselves about who we are is that we are willing to invent,” Mr. Bezos told shareholders at Amazon’s annual meeting last year. “And very importantly, we are willing to be misunderstood for long periods of time.”

...[Criticism does] nothing to sway Mr. Bezos, who is convinced that rapid technological change creates huge opportunities for companies bold enough to seize them. “There is room for many winners here,” he says. But he believes Amazon can be one of the biggest thanks to its unique culture and capacity for reinventing itself. Even in its original incarnation as an internet retailer, it pioneered features that have since become commonplace, such as allowing customers to leave reviews of books and other products (a move that shocked literary critics at the time), or using a customer’s past purchasing history to recommend other products, often with astonishing accuracy.

Read this in full.

Also see Bezos' long view approach in "Bezos team finds Apollo 11 rocket engines on Atlantic floor."

Contact Somersault (@smrsault) to help you set your leadership vision and take advantage of technology to advance your brand.

And be sure to bookmark and use daily the SomersaultNOW online dashboard; especially the Innovation and Leadership tabs.