NPR (@npralltech) journalist Steve Henn (@HennsEggs) reports on the mobile shopping revolution and one way store retailers can compete.
When you shop online, marketers are following your every click. But when you walk into a store they know almost nothing about you. That detailed information about in-store shoppers is exactly what retailers want. A company called Nearbuy Systems (@NearbuySystems) is using mobile technology to try to give it to merchants.
"Our challenge was, take what we already have, and most stores have — Wi-Fi and ... video for security and things — and mix those two signals together to create something that is more accurate," says Bryan Wargo, co-founder of Nearbuy Systems.
Retailers could use this technology to build apps to guide customers through their store aisles to specific products, or even deliver discounts and coupons based on where people are standing in any particular store.
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