MediaTel’s (@MediaTelGroup) Newsline reports on an extensive new study by payment processor WorldPay (@WorldPay_US), covering 19,000 consumers and 153 senior decision makers from global retailers. The Global Online Shopper Report identifies the online shopping habits of consumers in the UK, US, China, Germany, Spain, Finland, France, Japan, Russia, Brazil, Mexico, Australia, Canada, Argentina, and India. Here are some highlights:
· 22% of consumers' annual expenses go toward buying goods and services online.
· Online shopping takes up 5 hours a month.
· 95% of ecommerce purchases are conducted within the home; 54% of global consumers shop in the living room and 43% the bedroom. 5% shop in the garden and 3% in the bathroom
· For m-commerce, 55% of time is spent using a laptop; 30% using a mobile device
· 74% of global online spending takes place between midday to midnight, with most (44%) done during the evening. Cumulatively, this helps to create an international "spending peak" of 8:40 pm — the time at which most customers are shopping online at a purely global level.
· For "heavy spenders," (classified as those who spend 30% of disposable income online), 55% have shopped online with a mobile phone and 67% with a tablet in the past 3 months.
· China has the largest percentage of consumers using smartphones to shop, (nearly 46%) followed by India at 40%
· Only 9% of US shoppers use instant messaging while shopping compared to the global average of 18%
· 69% of online shoppers used credit cards; PayPal was used by 40%; debit cards by 37%. (The total is higher than 100% since shoppers can use multiple payment methods while shopping online.)
· Amazon, the world's largest Internet retailer, was the most popular website for buying online. 43% of consumers worldwide had shopped at Amazon in the past 3 months, but in the US that number jumped to 83%. EBay came in at 33% and 45% respectively.
· The top reason why online shoppers leave a site without paying: "Presented with unexpected costs" (56%)
Also see the Harris Interactive (@HarrisInt) poll report (commissioned by Placecast (@placecast), “Not Just for Talking: Nearly 40% of US Adult Mobile Phone Owners Say Making Purchases via their Device is Important, as Phone is Seen Increasingly as a Commerce Tool” and the Nielsen (@NielsenWire) study, “How US Smartphone and Tablet Owners Use Their Devices for Shopping.”
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