According to NielsenWire (@NielsenWire), consumer interest in blogs keeps growing. By the end of 2011, NM Incite (@nmincite), a Nielsen/McKinsey company, tracked over 181 million blogs around the world, up from 36 million only 5 years earlier in 2006.
Overall, 6.7 million people publish blogs on blogging websites, and another 12 million write blogs using their social networks.
· Women make up the majority of bloggers, and half of bloggers are aged 18-34
· Bloggers are well-educated: 7 out of 10 bloggers have gone to college, a majority of whom are graduates
· About 1 in 3 bloggers are Moms, and 52% of bloggers are parents with kids under 18 years-old in their household
· Bloggers are active across social media: they’re twice as likely to post/comment on consumer-generated video sites like YouTube, and nearly three times more likely to post in Message Boards/Forums within the last month
Also see Michael Hyatt's (@MichaelHyatt) article, "4 Insights I gleaned from Building My Own Platform."
Let Somersault (@smrsault) help you plan your strategy to communicate your brand’s message in the most effective way.
And be sure to bookmark and use daily the SomersaultNOW online dashboard; especially the Social Media/WOM tab.