8 Ways to Develop Better Relationships with Bloggers

In an article on Digital Book World (@DigiBookWorld), Fauzia Burke (@FauziaBurke) writes,

When authors come to me and say, “I want to reach book bloggers or mommy bloggers,” I often have to tell them that bloggers have very specific tastes. More specific than you probably realize. For example, when reaching out to mommy bloggers, it is really important to know the age of their kids. Pitching a YA novel to a mommy blogger with a baby won’t get you far. Pitching a Sci-Fi novel to a blogger that loves historical romance won’t work either. Sending a WWII book to a blogger that covers the Civil War will make for a cranky blogger, and sending a press release to the wrong person may actually get you black listed.

She lists 8 tips in reaching bloggers:

Know Their Beat
Search for Blogs
Value of Bloggers
Make Things Easier
Approach Bloggers One at a Time
Don’t Push
Represent Good Content
Perfect Your Publicity Database

Read the article in full.

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