BEA, Blog World Expo NY, & BookBloggerCon - somersault

BEA, Blog World Expo NY, & BookBloggerCon

Shelf Awareness (@ShelfAwareness) reports that attendance at BookExpo America (@BookExpoAmerica) (#BEA, #BEA11, #BookExpo) last week, including Blog World Expo NY (@blogworld) (#BWENY), was 23,067.

Excluding BlogWorld, whose participants were not included in last year's attendance figures, attendance was 21,664, down just 255, or 1.2%, from 21,919 in 2010. BEA emphasized that this year’s slightly lower number reflected higher standards: the show “strategically vetted more attendee groups to improve the quality of those participating in BEA.” One resulting major change: there were 500 fewer attendee authors this year, authors distinct from those appearing for signings, panels and other events.

Also in Shelf Awareness, Ron Hogan (@ronhogan) recaps the Book Blogger Convention (@bookbloggercon) (#BookBloggerCon) where a blogger speaker is quoted saying: “authenticity, consistency, and generosity [are] crucial to any successful blog.”

More BBC recaps at The Reading Ape (@readingape), write meg! (@writemeg), and As I Turn the Pages (@bookangel224).

And watch the Book Business video "Voices From BookExpo America 2011."

Somersault Group

Announcing Somersault Group, doing business as Somersault. We believe the unprecedented changes occurring in the publishing world aren’t a crisis; they’re a playground of possibilities. We're here to help clients embrace change and leverage it to fulfill their mission. We're flipping the publishing world right-side up! Due to rapidly churning communication technology and seismic shifts in the book market distribution landscape – from the Internet to eReaders and the iPad to individual book print-on-demand capability – publishers expect authors to take more responsibility for the development, promotion, and sales of their books. Somersault helps publishers, agents, ministry partners, and Christian authors adapt to these changes with dexterity. We combine the experience and vision of Somersault publishing executives with the integrated marketing and technology expertise of digital natives. We honor good ideas and the creative people who embody them. We believe in the power of books to change lives, and are committed to help authors tell their stories and actively engage their readers. We want to be known for our nimbleness and responsiveness. Anticipating and embracing the future, being attentive to consumer behavior, inviting collaboration, and encouraging entrepreneurship are our core values, as we operate within the framework of having fun and reflecting the kingdom of God. We’re seeking ‘blue water’ opportunities, be they pond, lake, or ocean. We provide authors with brand counseling, editorial direction, research capabilities, marketing strategy, Internet and social media presence, and a comprehensive portfolio of publishing assistance. Our mission is to change lives by connecting inspirational content creators with readers using exceptional creativity, right-now technology, and old-fashioned personal care. See all our social networks on our Google profile. Contact us at hello@somersaultgroup.com, 1.616.551.1539, 131 Division Ave. S., Suite 300, Grand Rapids, MI 49503-4215.

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