Smartphones are Mobile; Tablets Stay at Home - somersault

Smartphones are Mobile; Tablets Stay at Home

The above Infographic is by Adweek (@Adweek).

According to Tapping Into Tabletomics, a new study released by Viacom (@Viacom), tablet devices have emerged as the leading second-screen alternative to television for viewing full-length episodes. The new research examines consumer behavior and emotions around the tablet user-experience, with a focus on tablets as TV and the dual-screen experience.

Today's Tablet User:

· 62% use their tablets daily.

· Daily tablet users spend an average of 2.4 hours per day on their tablets.

· 85% of tablet use is for personal reasons versus business.

· 77% of tablet use is alone.

· 74% of tablet usage is done at home.

· Most media activities on the tablet, such as playing games and watching TV shows, peak with the 18-24 demo.

Read the full news release.

Let Somersault (@smrsault) help you prepare content for tablets.

And be sure to bookmark and use daily the SomersaultNOW online dashboard.

Somersault Group

Announcing Somersault Group, doing business as Somersault. We believe the unprecedented changes occurring in the publishing world aren’t a crisis; they’re a playground of possibilities. We're here to help clients embrace change and leverage it to fulfill their mission. We're flipping the publishing world right-side up! Due to rapidly churning communication technology and seismic shifts in the book market distribution landscape – from the Internet to eReaders and the iPad to individual book print-on-demand capability – publishers expect authors to take more responsibility for the development, promotion, and sales of their books. Somersault helps publishers, agents, ministry partners, and Christian authors adapt to these changes with dexterity. We combine the experience and vision of Somersault publishing executives with the integrated marketing and technology expertise of digital natives. We honor good ideas and the creative people who embody them. We believe in the power of books to change lives, and are committed to help authors tell their stories and actively engage their readers. We want to be known for our nimbleness and responsiveness. Anticipating and embracing the future, being attentive to consumer behavior, inviting collaboration, and encouraging entrepreneurship are our core values, as we operate within the framework of having fun and reflecting the kingdom of God. We’re seeking ‘blue water’ opportunities, be they pond, lake, or ocean. We provide authors with brand counseling, editorial direction, research capabilities, marketing strategy, Internet and social media presence, and a comprehensive portfolio of publishing assistance. Our mission is to change lives by connecting inspirational content creators with readers using exceptional creativity, right-now technology, and old-fashioned personal care. See all our social networks on our Google profile. Contact us at hello@somersaultgroup.com, 1.616.551.1539, 131 Division Ave. S., Suite 300, Grand Rapids, MI 49503-4215.

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