For all the technology we have, it doesn’t seem to be bringing us much happiness, according to a recent survey conducted by research firm Market Probe International and integrated marketing communications agency Euro RSCG Worldwide (@EuroRSCG).
This Digital Life (@prosumer_report) surveyed the opinions of 7,213 people in 19 markets and discovered that
· 55% of respondents believe technology is robbing us of our privacy, while more than half of Millennials worry that a family member or friend will post inappropriate personal information about them online.
· 42% of consumers believe it’s "too soon to tell" whether new technology will have a bad effect on society. 10% already believe the impact is negative.
· 60% say it’s "wrong" for people to share a lot of their personal experiences and feelings online.
· 58% agree people are "losing the ability to engage in civil debate."
· 1 in 3 Millennials say sites such as Facebook and Twitter make them "less satisfied" with their lives.
· 40% of consumers would be happier if they "owned less stuff."
The report says marketers will have to adapt their communications to suit this consumer mood, specifically in “helping people feel a greater sense of control and security.”
"People are looking to replace hyper-consumption and artificiality with a way of living that offers more meaning and more intangible rewards — even as they wish to maintain the modern conveniences upon which they've grown reliant."
See larger image of above Infographic.
Also see JWT Singapore's (@JWT_Worldwide) news release, "Survey Shows Mounting Social Media Obligations Have Become a Stress and a Chore."
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