New research by audience research and targeting company Crowd Science (@crowdscience) says Facebook brand pages have been ‘liked’ by only 9% of Internet users — trailing the number of ‘likes’ for all other Facebook elements.
No single type of Facebook feature has attracted ‘likes’ from more than 20% of all survey respondents in the study – one potential reason why Facebook is moving to its new Timeline layout. “These findings show that while users have been willing to ‘like’ Facebook items to some extent, they’re far from loving the idea,” says Sandra Marshall, VP of Research at Crowd Science.
Wall posts, pictures, and comments lead the ‘likes’ list, each having been ‘liked’ by 16% of respondents. These are followed by videos (12%), non-branded pages (10%), and branded pages (9%).
Those who have ‘liked’ branded pages tend to skew younger and spend more time on the Internet.
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