The above Chart of the Day (@chartoftheday) graph depicts research by Kontera (@Kontera) to determine when people use their PC (stationary) versus smartphones and tablets (mobile).
PC usage is strongest from 11 am to 5 pm (the work day while in the office) and mobile usage is strongest from 6 pm to midnight (the leisure hours at home).
The research also finds that 22% of all Internet content consumed in the US is on mobile devices.
Here’s another chart, showing how people are using their smartphones and tablets.
How might this influence your digital publishing strategy?
Contact Somersault (@smrsault) to help you think through your mobile content effectiveness.
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Publishing reporter Julie Bosman (@juliebosman) asks in The New York Times Media Decoder (@mediadecodernyt) blog, “Could serialized fiction finally force the ebook to evolve?”
Various ventures are trying to satisfy a common complaint about ebooks: that they are simply black-and-white digital reproductions of long-form print books, flat and unoriginal in their design and concept. One variation, what publishers call enhanced ebooks, with audio and video elements woven throughout the text, has largely fallen flat with readers.
But serialized fiction, where episodes are delivered to readers in scheduled installments much like episodes in a television series, has been the subject of an unusual amount of experimentation in publishing in recent months. In September, Amazon announced Kindle Serials, stories sold for $1.99 and published in short episodes that download onto the Kindle as the episodes are released....
In August, Byliner, a digital publisher, announced that it would begin a new digital imprint devoted to serialized fiction....
One of the most talked-about new experiments is taking serialized fiction a step further. It’s a novel called The Silent History that’s available on the Apple iPhone and iPad. It includes interactive, user-generated elements.
UPWORD 2012 (http://SeeGodsWordinAction.com/UPWORD2012) (#UPWORD2012) is a campaign during the US presidential election season that reminds us God is in control. Get a Bible verse paired with stunning, original nature photographs delivered to your email inbox. Also get free downloads of the New Testament, screensavers and wallpaper, a blogger badge, a YouTube video of the verses, and a mobile app when you visit http://SeeGodsWordinAction.com/UPWORD2012. This ends Nov. 9, so sign up today. Tell your friends and share on your social sites. See the announcing news release.
UPWORD 2012 (http://SeeGodsWordinAction.com/UPWORD2012) (#UPWORD2012) is a campaign during the US presidential election season that reminds us God is in control. Get a Bible verse paired with stunning, original nature photographs delivered to your email inbox. Also get free downloads of the New Testament, screensavers and wallpaper, a blogger badge, a YouTube video of the verses, and a mobile app when you visit http://SeeGodsWordinAction.com/UPWORD2012. This ends Nov. 9, so sign up today. Tell your friends and share on your social sites. See the announcing news release.
UPWORD 2012 (http://SeeGodsWordinAction.com/UPWORD2012) (#UPWORD2012) is a campaign during the US presidential election season that reminds us God is in control. Get a Bible verse paired with stunning, original nature photographs delivered to your email inbox. Also get free downloads of the New Testament, screensavers and wallpaper, a blogger badge, a YouTube video of the verses, and a mobile app when you visit http://SeeGodsWordinAction.com/UPWORD2012. This ends Nov. 9, so sign up today. Tell your friends and share on your social sites. See the announcing news release.
UPWORD 2012 (http://SeeGodsWordinAction.com/UPWORD2012) (#UPWORD2012) is a campaign during the US presidential election season that reminds us God is in control. Get a Bible verse paired with stunning, original nature photographs delivered to your email inbox. Also get free downloads of the New Testament, screensavers and wallpaper, a blogger badge, a YouTube video of the verses, and a mobile app when you visit http://SeeGodsWordinAction.com/UPWORD2012. This ends Nov. 9, so sign up today. Tell your friends and share on your social sites. See the announcing news release.
UPWORD 2012 (http://SeeGodsWordinAction.com/UPWORD2012) (#UPWORD2012) is a campaign during the US presidential election season that reminds us God is in control. Get a Bible verse paired with stunning, original nature photographs delivered to your email inbox. Also get free downloads of the New Testament, screensavers and wallpaper, a blogger badge, a YouTube video of the verses, and a mobile app when you visit http://SeeGodsWordinAction.com/UPWORD2012. This ends Nov. 9, so sign up today. Tell your friends and share on your social sites. See the announcing news release.
UPWORD 2012 (http://SeeGodsWordinAction.com/UPWORD2012) (#UPWORD2012) is a campaign during the US presidential election season that reminds us God is in control. Get a Bible verse paired with stunning, original nature photographs delivered to your email inbox. Also get free downloads of the New Testament, screensavers and wallpaper, a blogger badge, a YouTube video of the verses, and a mobile app when you visit http://SeeGodsWordinAction.com/UPWORD2012. This ends Nov. 9, so sign up today. Tell your friends and share on your social sites. See the announcing news release.
·Nearly half (49%) have purchased a product online.
·46% have used social media to help make purchase decisions.
·37% purchase from online-only stores most frequently.
·1 in 5 global respondents plan to purchase electronic books and digital newspaper and magazine subscriptions in the next 3 to 6 months.
·The online purchase intent of hard copy books and physical subscriptions declined from 44% in 2010 to 33% this year.
·Categories with growing global purchase intent include computer/game software (+18%), entertainment tickets (+10%), computer/game hardware (+6%), video/music production (+5%), cars/motorcycle and accessories (+4%) and apparel/accessories/shoes/jewelry (+1%).
·More than one-quarter (26%) of global respondents plan to purchase food and beverage products via an online connected device in the next 3 to 6 months — a jump from 18% reported in 2010.
With the end of the political conventions comes the official start of the 2012 US presidential campaign season, prompting feelings of angst among beleaguered citizens. According to Gallup research, 75% of swing state voters and 70% of all voters already can’t wait for the election to be over. People say the divisive nature of increasingly negative political rhetoric produces feelings of anxiety, frustration, and confusion.
A separate campaign begins today online that offers reassuring daily solace in the form of specially selected Bible verses paired with stunning, original nature photographs – available by email through election day. UPWORD 2012 (#UPWORD2012) (http://SeeGodsWordinAction.com/UPWORD2012), is sponsored by God’s Word In Action (@GodsWordnAction), the charitable giving program of Thomas Nelson Bibles (@NelsonBibles).
“Our UPWORD 2012 campaign offers anti-anxiety meditation in the form of daily Bible verses of assurance during this potentially discordant time in America,” says Blake Aldridge, senior director of marketing. “Our hope is that, through these verses and beautiful nature photos, people will remember God is ultimately in control.”
Visitors to the UPWORD 2012 website will engage with a PowerPoint® presentation consisting of vivid, original color photography of serene nature scenes combined with Scripture verses from the new Bible translation The Voice, as well as the New King James Version and King James Version. The presentation is capable of being embedded on other blogs and websites.
The above video is also available as a free download. Other free resources on UPWORD 2012 include:
·an email subscription service for automatic reception of UPWORD 2012 in email inboxes
·mobile app.
“We invite bloggers, Pinterest pinners, and everyone to broadly share these encouraging and inspiring verses leading up to the election,” says Aldridge.
The goal of God’s Word In Action is to help eradicate global and domestic poverty by inviting people to change a child’s life forever through child sponsorship or a donation to child and family health.
Thomas Nelson, Inc., a HarperCollins company, is the world’s largest Christian publisher. The company provides multiple formats of Bibles, inspirational books, and digital content, with distribution of its products in more than 100 countries. Live Event Management, Inc., a Thomas Nelson company, is the nation’s leading producer of Christian live events. Thomas Nelson is headquartered in Nashville, TN. For additional information, please visit http://www.thomasnelsoncorporate.com.
The Voice™ is a faithful dynamic equivalent Bible translation that reads like a story with all the truth and wisdom of God's Word. Through compelling narratives, poetry, and teaching, The Voice invites readers to enter into the whole story of God with their heart, soul, and mind, enabling them to hear God speaking and to experience His presence in their lives. Through a collaboration of nearly 120 biblical scholars, pastors, writers, musicians, poets, and artists, The Voice recaptures the passion, grit, humor, and beauty that is often lost in the translation process. The result is a retelling of the story of the Bible in a form as fluid as modern literary works, yet remaining painstakingly true to the original manuscripts.
