My Book was a Bad Idea

Writing in Salon (@Salon), Corinne Purtill (@corinnepurtill) describes her ordeal of writing a book; something most authors can probably identify with.

Four and a half years ago I quit my job and moved continents so that I could write a book. This book was to be a serious yet eminently readable work of narrative nonfiction. It was going to be the kind of book that earned stellar reviews in respected publications and landed me a segment on “The Daily Show,” where you could tell Jon Stewart thought I was funny....

...I set about writing, a thing I believed I loved to do. I was wrong. I liked having written things. Writing them was the worst. I wrote and wrote, and could not believe there was so much still to write. I read and reread drafts until I was no longer sure they were in English. I cut pages of useless and boring exposition that amounted to days of work....

I agonized over every sentence, and I have yet to hear any great writer advise that the best work comes when you ignore your instincts and focus intently on fear and self-doubt....

As the years passed with no sign of a finished book, I took odd jobs to stay afloat....

Finally I finished it and sent it to my agent. Over the next 24 hours I refreshed my email every 10 minutes in the hopes that her breathless, joyful reply would surface. After a few weeks of silence I no longer believed that the book was so good she just needed time to compose herself before writing back. The email mercifully euthanizing our contract eventually came. But by that time I had had a baby, was about to move to London for my husband’s job and had already mourned the end of this little dream....

Read this in full.

As the saying goes: ‘There is nothing to writing. All you do is sit down at a typewriter and open your vein.’

If you’re a book lover like we (@smrsault) are, bookmark and use daily the SomersaultNOW online dashboard.

The Importance of Building Your Platform

Chairman of Thomas Nelson Publishers (@ThomasNelson), Michael Hyatt’s (@MichaelHyatt) new book is Platform: Get Noticed in a Noisy World (#PlatformBook). It offers practical advice for anyone who wants to effectively communicate any kind of a message in today’s media-saturated world.

He says properly building a platform for your brand (either you or an entity you represent) provides visibility (elevation above the crowd), amplification (extend your reach to people who want to hear you), and connection (engage people with relevant and valuable information).

Hyatt maintains an active blog and Twitter stream. He says it took him 4 years to attract more than 1,000 readers a month, but today he has more than 300,000 visitors (and 130,000 Twitter followers). Read his post, “4 Insights I Gleaned from Building My Own Platform.”

Hyatt also conducted a teleseminar for Platform. You can hear it here.

Contact Somersault (@smrsault) to help you strategically and effectively build your platform.

And be sure to bookmark and use daily the SomersaultNOW online dashboard.

Sites That Facilitate Book Discovery

Between traditional publishing, the legitimization of self-publishing, print-on-demand, and Internet technology lowering the barrier to authoring books, roughly 1,000 books are now being published every single day in the USA.

We’ve never had so many books available, yet bookstores are going out of business like never before. With the astronomical number of books in the marketplace and stores closing their doors where books have historically been displayed for serendipitous encountering, the question these days is, “How will people conveniently browse and discover new titles.” The following social websites are one answer:

·         AudioBookFans (@AudioBookFans)

·         AudioFile (@AudioFileMag)

·         Audiobook Jukebox (@audiobkjkbx)

·         Authonomy (@authonomy)

·         BookCrossing.com (@BookCrossing)

·         BookFinder.com (@BookFinder)

·         BookFinder4U.com (@bookfinder4u)

·         Book Genome Project

·         Bookhitch.com (@bookhitch)

·         Bookins (@Bookins)

·         Bookish (@BookishHQ)

·         Booklist Online (@BooklistOnline)

·         Bookmarks Magazine

·         BookMooch (@bookmooch)

·         Booknibblr (@booknibblr)

·         BookPage (@bookpage)

·         BookRabbit (@thebookrabbit)

·         Bookreporter (@Bookreporter)

·         Book Review Index Online

·         BookRiff (@BookRiff)

·         Books & Culture (@booksandculture)

·         Books For Ears

·         BookShout (@BookShout)

·         BookSpot

·         Book TV (@BookTV)

·         Book Verdict

·         Byliner (@TheByliner)

·         DearReader.com (@DearReaderCom)

·         Edelweiss (publishers catalogs) (@weiss_squad)

·         Everyday eBook (@EverydayeBook)

·         Fanado (@Fanadoevents)

·         FiledBy (@filedby)

·         Findings (@findings)

·         FirstChapters (@first_chapters)

·         ForeWord (@ForeWordmag)

·         fReado (@freado)

·         goodreads (@goodreads)

·         Google Books

·         Hyperink (@hyperink)

·         Kirkus Reviews (@KirkusReviews)

·         Lendle (@lendleapp)

·         LibraryThing (@LibraryThing)

·         Listal (@listal)

·         Little Free Library (@LtlFreeLibrary)

·         Los Angeles Times Books (@latimesbooks)

·         Lovereading (@lovereadinguk)

·         The Midwest Book Review

·         NetGalley (@NetGalley)

·         The New York Times Books (@nytimesbooks) (@Book Reviews)

·         Oprah's Book Club (@OprahsBookClub)

·         Published.com

·         Publishers Weekly (@PublishersWkly)

·         Reader2

·         Readmill (@Readmill)

·         Revish

·         Riffle (@Rifflebooks)

·         Shelfari (@shelfari)

·         Shelf Awareness (@ShelfAwareness)

·         ShelfCentered

·         Shelf Unbound (@shelfmagazine)

·         Small Demons (@smalldemons)

·         Togather.com (@TogatherInc)

·         USA TODAY Books (@USATODAYBooks)

·         The Wall Street Journal Books (@WSJBookReviews)

·         Wattpad (@wattpad)

·         Zola Books (@zolabooks)

·         Zooba (@MyZooba)

Also see our blogposts:

·         Findability, Discoverability, & Marketing" 

·         Discoverability in the Digital Age: Personal Recommendations and Bookstores" 

·         How Ebook Buyers Discover Books" 

Contact Somersault (@smrsault) to market your books so consumers readily discover them.

And be sure to bookmark and use daily the SomersaultNOW online dashboard, where you’ll find the above list of links in the Book Discovery Sites tab.

Many Ebook Borrowers Buy, Too, Says New Study

Digital Book World (@DigiBookWorld) editorial director Jeremy Greenfield (@JDGsaid) says, “Publishers worried that readers who borrow ebooks from libraries don’t buy books can put those worries to rest."

According to a new study from the The Pew Research Center's (@PewResearch) Internet & American Life Project (@pewinternet), those who borrow ebooks from libraries also purchase ebooks. When ebook borrowers were asked by Pew how they acquired the last ebook they read, 41% said they bought it.

Read this in full.

“Ebook borrowers are book lovers,” says Lee Rainie, director of the Pew Internet project. “They the heaviest book-reading cohort of the ones we measured. They are more into books than even ebook readers, the larger group they fall into.”

Findings from the study:

·         12% of readers of ebooks borrowed an ebook from the library in the past year.

·         But 58% of all library card holders say they don’t know if their library provides ebook lending services.

·         55% of all those who say the library is “very important” to them say they don’t know if their library lends ebooks.

·         53% of all tablet computer owners say they don’t know if their library lends ebooks.

·         48% of all owners of ebook reading devices such as original Kindles and NOOKs say they don’t know if their library lends ebooks.

·         47% of all those who read an ebook in the past year say they don’t know if their library lends ebooks.

·         E-book borrowers appreciate the selection of ebooks at their local library, but they often encounter wait lists, unavailable titles, or incompatible file formats.

·         Many Americans would like to learn more about borrowing ebooks.

·         58% of Americans have a library card, and 69% say their local library is important to them and their family.

·         Leading-edge librarians and patrons say the advent of ebooks has produced a major transformation in book searching and borrowing at libraries.

Read the study, Libraries, Patrons, and Ebooks, in full.

In his blogpost, “Does Pew study prove ebooks in libraries are safe for publishers?,” Mike Shatzkin (@MikeShatzkin) says, “The latest Pew ebook study seems to me to confirm that the publishers are doing the right thing for sales by constricting the availability of many of the most attractive books from library shelves.”

Read this in full.

Also see PBS’ MediaShift (@PBSMediaShift), “What Is the Role of Libraries in the Age of Ebooks and Digital Information?” and FOX News’ (@FoxNews) article, “How to borrow Ebooks from the library.”

Also see our previous blogposts, “Ebooks Projected to Comprise 50% of US Trade Book Market By 2016” and “Extensive New Study: The Rise of E-reading.”

Contact Somersault (@smrsault) to help you publish and market your brand’s content in pbooks and ebooks.

And be sure to bookmark and use daily the SomersaultNOW online dashboard.

Tablet Users Want Content & Information Over Fun & Games

MarketingVox (@marketingvox) reports, “The 74 million estimated tablet users in the USA are not just playing around online. Half are getting weather information, more than a third are getting national news, and just under a third read newspaper and magazine content.”

The Online Publishers Association (@OPA_PamHoran) collaborated with Frank N. Magid Associates, Inc. to evaluate attitudes and behaviors of media and entertainment consumers. The OPA surveyed 2,540 Internet users between the ages of 8 and 64 for a one-week period (March 19 through March 26, 2012) and released the results in its report A Portrait of Today's Tablet User – Wave II.

·         94% of tablet users access content and information weekly (41% consume local news, 37% consume national news)

·         72% of tablet owners have paid for apps

·         67% go online

·         66% check email

·         54% watch video

·         53% access social networks

·         39% of readers have bought a single issue or digital subscription for their tablets

·         35% have bought an ebook

·         15% have bought a digital newspaper subscription

Read this in full at:

·         Tablet Users Want Content & Information Over Fun & Games

·         OPA: What Content Do Tablet Owners Buy?

·         A Portrait of Today’s Tablet User, Part I of III: Introduction & Overall Tablet Audience

Contact Somersault (@smrsault) to help you publish and market content for tablet users.

And be sure to bookmark and use daily the SomersaultNOW online dashboard.

This is Audiobook Month

The Audio Publishers Association (@AudioPub) (#JIAM2012) has declared June Audiobook Month.

Author Cathryn Prince (@CathrynPrince) writes on her blog about the magic of audiobooks.

I didn’t think about audio books as something for me until I started commuting about 45 minutes to and from an adjunct teaching job. I’m not teaching at the moment, but as Dr. Frasier Crane said: I’m listening. A lot. I discovered a whole new world in audio books. I imagine audio books to be the distant relative of the serial shows of radio days.

Read this in full.

The above video is Jim Dale (@JimnJules), the voice of all the characters in the Harry Potter audiobook series. As a narrator, he's won a Grammy Award (2000), 5 Grammy nominations, and 7 Audie Awards.

NPR Books (@nprbooks) offers a list of audiobooks “that’ll make the family road trip fly by.”

See the list of winners in The Audies competition, the award that “recognizes distinction in audiobooks and spoken word entertainment.”

For a behind-the-scenes description of the making of an audiobook, see Publishers Weekly’s (@PublishersWkly) “How Chef Marcus Samuelsson Records an Audiobook.”

More reporting about audiobooks is available on PW’s audio blog, Listen Up (@PWAudio).

If you’re interested in audiobook reviews, subscribe to AudioFile (@AudioFileMag), the magazine that covers the world of audiobooks.

Contact Somersault (@smrsault) to create an audiobook for your content.

And be sure to bookmark and use daily the SomersaultNOW online dashboard.

Microsoft Unveils 'Surface' Tablet

At a media event today in Los Angeles, Microsoft announced its new tablet, Surface (@surface) (#Surface), which, when it debuts (a release date was not announced) will feature a 10.6-inch wide display with Gorilla Glass, its own kickstand, Bluetooth, front & rear camera, a full-size USB port, dual Wi-Fi antennae, a multitouch full-size keyboard, a stylus which writes freehand on the screen, a trackpad, and presumably Microsoft Office software (Word, Excel, PowerPoint, etc.) — and yet is only about a half-inch thick. Models will come with either 64 gigabytes or 128 GB of storage.

Its capacity as an e-reading device was left unexplained. Microsoft has invested $300 million investment in Barnes & Noble's Nook e-reader, though B&N was not part of today’s announcement.

Read coverage by USA TODAY, Los Angeles Times, Chicago Sun-Times, VentureBeat, and The Verge.

Somersault (@smrsault) helps you stay abreast of new technology and its impact on publishing.

Be sure to bookmark and use daily the SomersaultNOW online dashboard.

The Golden Age of Self-Publishing Is Driving Title Growth

Publishers Weekly coverage of the just-concluded BEA (@BookExpoAmerica) includes the following: According to Bowker’s (@Bowker & @DiscoverBowker) newest figures of books produced, last year there were 211,269 self-published titles (based on ISBNs) released, up from 133,036 in 2010.

Vice president for Bowker Market Research Kelly Gallagher reports more statistics:

·         The most popular genre in terms of units is fiction (45%), but nonfiction leads in sales (38%)

·         The average price for a self-published fiction book is $6.94, while nonfiction titles command $19.32

·         While ebooks accounted for 41% of self-published units, they only accounted for 11% of sales because the average self-published ebook sold for $3.18, while trade paperbacks had an average price of $12.68 and hardcovers averaged $14.40.

·         Amazon’s CreateSpace (@CreateSpace) was the largest player in the self-publishing space last year, publishing 57,602 titles; Author Solutions' (@authorsolutions) various imprints did 41,605 books.

Gallagher also says Bowker is developing a self-publishing White Paper, and is creating a self-publishing bestsellers list.

In Bowker’s annual report on US print book publishing for 2011 (compiled from its Books In Print® database), preliminary figures from US publishers lead Bowker to estimate that traditional print book output grew 6% in 2011, from 328,259 titles in 2010 to a projected 347,178 in 2011 (that's 951 books published every day), driven almost exclusively by a strong self-publishing market. Bowker says this is the most significant expansion in more than 4 years for America’s traditional publishing sector; but removing self-publishing from the equation would show that the market is relatively flat from 2010.

“Transformation of our industry has brought on a time of rich innovation in the publishing models we now have today. What was once relegated to the outskirts of our industry — and even took on demeaning names like ‘vanity press’ — is now not only a viable alternative but what is driving the title growth of our industry today,” says Gallagher. “From that standpoint, self-publishing is a true legitimate power to be reckoned with. Coupled with the explosive growth of ebooks and digital content – these two forces are moving the industry in dramatic ways.”

Genres that contributed to the robust growth in the Traditional sector include:

·         Education, with a hefty 20% increase

·         Music (up 14%)

·         Philosophy & Psychology (up 14%)

·         Religion (up 12%)

·         Juveniles (up 11%

·         Biography (up 11%)

·         Business (up 11%).

·         Publishing mainstay Fiction – the largest genre – turned around a multi-year decline with a notable 13% increase.

Read the news release.

And according to a report by the Association of American Publishers (@AmericanPublish), US publishers in the Trade sector saw significant sales increases worldwide in both print and e-format English-language books in 2011.  

Contact Somersault (@smrsault) to help you manage your content creation.

Be sure to bookmark and use daily the SomersaultNOW online dashboard; especially the Publishers tab, which includes links to self-publishing publishers.

Editing: Which Sounds Better, Funner or Funnest?

Michigan Radio’s (@MichiganRadio) feature “That’s What They Saysays the words “funner” and “funnest” seem to be more accepted among younger people. Younger speakers are trying to make the word “fun” behave the same way as any other regular one syllable adjective. And, one syllable adjectives usually take -er -est; so tall, taller, tallest, therefore, fun, funner, funnest.

Anne Curzan, professor of English specializing in linguistics at the University of Michigan (@umich) says the word “fun” is a relatively new adjective.

“It’s been a noun since the 1700s, but it has only become an adjective in the second-half of the 20th century.”

Read and hear this in full.

Contact Somersault (@smrsault) to help you perfect your writing craft.

And be sure to bookmark and use daily the SomersaultNOW online dashboard, especially the Editing tab.

Kobo Launches Ebook Self-Publishing Platform, "Writing Life"

Laura Hazard Owen (@laurahazardowen) of paidContent (@paidContent) reports, ”Digital reading company Kobo (@kobo) is launching a competitor to Amazon’s KDP and Barnes & Noble’s PubIt!: Kobo Writing Life, a free self-publishing platform for independent authors and publishers.”

Jane Litte at Dear Author (@dearauthor) reports that Kobo is paying a 70% royalty on ebooks priced between $1.99 and $12.99, and a 45% royalty on ebooks below $1.99 or above $12.99. By contrast, Amazon pays a 70% royalty on KDP ebooks priced above $2.99 and a 35% royalty on those below $2.99. And she notes that authors can sell their books with or without DRM.

Read this in full.

Read the news release.

Below is a video of Michael Kozlowski (@Goodereadermike), editor-in-chief of Good e-Reader (blog) (@Goodereader), interviewing Kobo’s Michael Tamblyn about Writing Life (see the blogpost).

See our list of self-publishers.

Contact Somersault (@smrsault) to help you publish and market your ebook/pbook content.

And be sure to bookmark and use daily the SomersaultNOW online dashboard.