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With the objective to promote reading, publishing, and the protection of intellectual property through copyright, UNESCO (@unescoNOW) has declared today World Book and Copyright Day.

23 April is a symbolic date for world literature, since 23 April 1616 was the date of death of Cervantes, Shakespeare, and Inca Garcilaso de la Vega. 23 April is also the date of birth or death of other prominent authors such as Maurice Druon, K.Laxness, Vladimir Nabokov, Josep Pla, and Manuel Mejía Vallejo.

This is why UNESCO chose this date to pay a worldwide tribute to books and their authors on this date, encouraging everyone, and in particular young people, to discover the pleasure of reading and to gain a renewed respect for the extraordinary contributions of those who have furthered the social and cultural progress of humanity.

The idea for this celebration originated in Catalonia (Spain) where it has become a tradition to give a rose as a gift for each book purchased.

The year 2012 also marks the 80th anniversary of the Index Translationum, an international bibliography of translations. Search the online database.

Also see the World Digital Library (@WDLorg), the International Children’s Digital Library, the Internet Public Library (@theipl), the Library of Congress (@librarycongress), and the United States Copyright Office (@CopyrightOffice).

And be sure to bookmark and use daily SomersaultNOW, the online dashboard for publishing and marketing professionals.

The winners of the 2012 Christian Small Publisher Book of the Year Award have been announced by the Christian Small Publishers Association (CSPA) (@SarahBolme).

Christian Small Publisher Book of the Year Award honors books produced by small publishers each year for outstanding contribution to Christian life. Book lovers and retailers selling Christian products voted on the nominated titles in each of 12 categories.

The winners in each category are:

Fiction
Yahshua’s Bridge by Sandi Rog (DeWard Publishing Company (@dewardbooks))

Romance
Hearts Communion by Marianne Evans (@Marmo212) (White Rose Publishing/Pelican Book Group (@PelicanBookGrp))

Christian Living
Walking in Broken Shoes by Susan Magnuson Walsh (Grace Acres Press (@GraceAcresPress))

Bible Study / Theology
The Disciple Whom Jesus Loved by J. Phillips

Devotional
Just Honor God by Dr. Rick Metrick (ShadeTree Publishing)

Biography
Mr. Awana by Art Rorheim (Grace Acres Press (@GraceAcresPress))

Relationships / Family
Deliver Me: Help, Hope, & Healing through True Stories of Unplanned Pregnancy by Dianne E. Butts (@DianneEButts) (Connections Press)

Children (age 4 to 8)
Today I Found God by Greg Long (@LaughALongBooks); Nathan Wondrak, illustrator (Halo Publishing International (@HaloPublishing))

Children (age 8 to 12)
What Do Heroes Wear? by Gary Bower; Jan Bower, illustrator (Storybook Meadow Publishing)

Young Adult (age 12+)
Purity’s Big Payoff / Premarital Sex is a Big Rip-Off, Donna Lee Schillinger, editor (The Quilldriver (@OnMyOwnNowMin))

Gift Book
A Second Cup of Hot Apple Cider, N. J. Lindquist (@NJ_Lindquist) & Wendy E. Nelles, editors (That's Life! Communications (@ThatsLifeComm))

eBook Exclusive
Keyboarding for the Christian School, Elementary Edition by Leanne Beitel (@lbeitel) (Christian Keyboarding)

See the awards site.

Also see our previous blogpost, “ECPA Announces 2012 Christian Book Award Finalists.”

And be sure to bookmark and use daily SomersaultNOW, the online dashboard for publishing and marketing professionals.

The US Department of Justice announced April 11 it was suing Apple and 5 major international publishers (Hachette, HarperCollins, Macmillan, Penguin, and Simon & Schuster) for allegedly conspiring to fix — and subsequently increase — the price of ebooks in a bid to “require them to grant retailers — such as Amazon and Barnes & Noble — the freedom to reduce the prices of their ebook titles.” Hachette, HarperCollins, and Simon & Schuster have since settled their suits (see Publishers Weekly, “The Broad Strokes of the Hachette, HarperCollins, and S&S Price-Fixing Settlement”).

Read the summary by The Wall Street Journal, “Publishers Seek to Resolve Ebook Case” and the paper by Knowledge@Wharton (@knowledgewharton), "Ebook Price-Fixing: Finding the Best Model for Publishers — and Readers."

Coverage of the news by The New York Times includes “Book Publishing’s Real Nemesis,” “Competition Needs Protection,” and “Cut in Ebook Pricing by Amazon Is Set to Shake Rivals.”

For an historical perspective on the matter, see this NPR commentary by Jason Boog (@jasonboog), editor of GalleyCat (@GalleyCat).

“This wasn't the first time the industry had needed a quick and dirty price fix. During the Great Depression, publishers faced off against another seemingly invincible retail juggernaut: Macy's Department Stores.”

On ZDNet, Adrian Kingsley-Hughes (@the_pc_doc) expands the topic and asks, “Should the DoJ investigate ebook DRM and hardware lock-in?”

“For example, Apple only offers iBooks on the iOS platform, so when one day your favorite iDevice goes the way of all electronic devices, you either have to buy a new device or lose your entire iBooks investment.”

Let Somersault (@smrsault) help you navigate the turbulent seas of ebook publishing.

And be sure to bookmark and use daily the SomersaultNOW online dashboard.

Although many Californians who own Kindles, Nooks, and other e-readers love their gadgets, they still prefer books the old-fashioned way — on paper — according to a survey by USC Dornsife (@USCDornsife) and the Los Angeles Times (@usclatpoll).

Even with sales of e-readers surging, only 10% of respondents who have one said they had abandoned traditional books. More than half said most or all of the books they read are in printed form.

The pleasure of reading endures in the digital age, even with its nearly boundless options for entertainment, according to data collected from 1,500 registered state voters. Six in 10 people said they like to read “a lot,” and more than 20% reported reading books for more than 10 hours a week....

And age is clearly no barrier to new habits. Folks over 50 are embracing some new reading technology at about the same rate as younger people. Twenty-two percent of those ages 18 to 49 own e-readers; 20% of people 50 and older have them.

Read this in full.

Also see our previous blogposts, “The Next Time Someone Says the Internet Killed Reading Books, Show Them This Chart” and “Extensive New Study: The Rise of E-reading.”

Contact Somersault (@smrsault) to help you publish and market content in either ebook or pbook formats.

And be sure to bookmark and use daily the SomersaultNOW online dashboard.

In this article, Wired’s (@wired) Angela Watercutter (@WaterSlicer) writes how “with tablets selling at mind-boggling rates, book publishers are scrambling to figure out how to bring their ancient medium into the digital realm.”

Though the rewards promise to be great, the adaptation book publishers must make is far more complicated than that faced by the music and movie industries, which essentially needed to digitize their current products. Bookmakers must become multimedia companies — creating audio, video, and interactive components for their immersive, built-for-tablets offerings.

They also face a dizzying array of decisions brought on by evolving standards and platforms: Should a certain book come to life as a dedicated app, an approach that, until iBooks 2 was released, offered more flexibility in terms of features like video and audio on the iPad? Or should it be turned into an “enhanced ebook,” which will work on Apple’s tablet as well as Amazon’s Kindle Fire, Barnes and Noble’s Nook, and other devices, but must be re-created several times over to meet each device’s specs?

Read this in full.

Therein lies the rub: are enhanced ebooks a profitable return-on-investment for publishers? This is explored by Digital Book World (@DigiBookWorld) in Andrew Rhomberg’s (@arhomberg) “Some Tough Questions for Enhanced Ebooks.”

Also see our previous blogpost, “Extensive New Study: The Rise of E-reading” and Mike Shatzkin’s (@MikeShatzkin) analysis, “A feast of data to interpret in new Pew survey of book readers about ebooks.”

And then there’s the article, “A Billion-Dollar Turning Point for Mobile Apps” by New York Times (@nytimestech) tech reporter Jenna Wortham (@jennydeluxe) that, even though it focuses on the Web strategy of entrepreneurs and start-up companies, may have implications for publishers preparing ebooks and ebook apps for tablets.

The path for Internet start-ups used to be quite clear: establish a presence on the Web first, then come up with a version of your service for mobile devices.

Now, at a time when the mobile start-up Instagram can command $1 billion in a sale to Facebook, some start-ups are asking: who needs the Web?

“People are living in the moment and they want to share in the moment,” says professor S. Shyam Sundar, a director of the media Effects Research Lab at Pennsylvania State University. “Mobile gives you that immediacy and convenience.”

Read this in full.

Contact Somersault (@smrsault) to help you plan your strategy for ebook (as well as pbook) publishing.

And be sure to bookmark and use daily the SomersaultNOW online dashboard.

This article by Mathew Ingram (@mathewi) on GigaOm (@gigaom) summarizes author and Internet technologies consultant Clay Shirky’s (@cshirky) interview with Findings (@findings), a site for collecting, sharing, and discussing clips people find when using their Amazon Kindle and from any website. Shirky pronounced publishing itself is no longer a job, “it’s a button.” He said, “We had a class of people called publishers because it took special professional skill to make words and images visible to the public. Now it doesn’t take professional skills. It doesn’t take any skills. It takes a WordPress install.”

His point is the same as the one [technology journalist] Om Malik (@om) made in a post about what he called the “democratization of distribution” that social media and other Web tools have created: namely, that publishing is now something anyone can do. You no longer have to be part of a priesthood or guild of professionals, whether it’s the book-publishing industry or the traditional newspaper business, in order to create content that can (theoretically at least) reach tens of thousands or even millions of people.

And what are publishers to do amidst this kind of disruption? The unique control publishers once had in owning a publishing platform or distribution system “— and the ability to manufacture demand or create information scarcity that came along with it — is effectively gone forever.” Shirky says publishers need to add value where it’s now required:

The question is, what are the parent professions needed around writing? Publishing isn’t one of them. Editing, we need, desperately. Fact-checking, we need. For some kinds of long-form texts, we need designers. Will we have a movie-studio kind of setup, where you have one class of cinematographers over here and another class of art directors over there, and you hire them and put them together for different projects, or is all of that stuff going to be bundled under one roof? We don’t know yet.

Read this in full.

Depend on Somersault (@smrsault) to add value to your publishing needs, from ideation to editorial development to market research to book packaging to marketing strategy to publication to social media marketing to distribution and anywhere in the middle.

And be sure to bookmark and use daily the SomersaultNOW online dashboard.

According to a new report by the Pew Research Center’s (@pewresearch) Internet & American Life Project (@pewinternet), 43% of Americans age 16 and older read long-form digital text such as ebooks and magazines, and many say they’re reading more because books and other long-form material are in a digital format.

One-fifth of American adults (21%) report they’ve read an ebook in the past year; this number increased following a gift-giving season that saw a spike in the ownership of both tablet computers and ebook reading devices such as the original Kindles and Nooks. In mid-December 2011, 17% of American adults had reported they read an ebook in the previous year; by February, 2012, the share increased to 21%.

The average reader of ebooks says she’s read 24 books (the mean number) in the past 12 months, compared with an average of 15 books by a non-ebook consumer. For device owners, those who own ebook readers say they’ve read an average of 24 books in the previous year (vs. 16 books by those who don’t own that device). They report having read a median of 12 books (vs. 7 books by those who do not own the device.

·         30% of those who read e-content say they now spend more time reading, and owners of tablets and ebook readers particularly stand out as reading more now.

·         The prevalence of ebook reading is markedly growing, but pbooks still dominate the world of book readers.

·         People prefer ebooks to pbooks when they want speedy access and portability, but print wins out when people are reading to children and sharing books with others.

·         Ebook reading happens across an array of devices, including smartphones.

·         Those who read ebooks are more likely to be under age 50, have some college education, and live in households earning more than $50,000.

·         11% of all Americans age 16 and older – or 14% of those who have read a book in the past year – consume audiobooks.

·         The majority of book readers prefer to buy rather than borrow.

·         61% of e-reading device owners said they purchased the most recent book they read, compared with 48% of all readers.

·         Owners of e-reading devices are more likely than all Americans 16 and older to get book recommendations from people they knew (81% vs. 64%) and bookstore staff (31% vs. 23%).

·         26% of those who had read a book in the past 12 months said that what they enjoyed most was learning, gaining knowledge, and discovering information.

Read this in full.

Also see Mike Shatzkin's (@MikeShatzkin) analysis in "A feast of data to interpret in new Pew survey of book readers about ebooks."

Contact Somersault (@smrsault) to help you plan your strategy for ebook (as well as pbook) publishing.

And be sure to bookmark and use daily the SomersaultNOW online dashboard.

In the literary magazine n+1 (@nplusonemag), Maggie Gram (@maggiegram) writes about the wonder and love of listening to audio books.

Audio books are good for people driving cars because they are good at occupying part but not all of one’s attention. For me this is also true of regular books: I am a profoundly distractible reader, like a raccoon tasked with doing something tedious in a vast field of shiny objects. But while when I’m trying to read a regular book my focus takes a sort of oscillating form—now I’m reading, now I’m distracted, now I’m reading again—with audio books it’s more like sustained equilibrium. Maybe 60 percent of my attention is going to the Audio book; the other 40 percent is absorbed by something else. The exact balance shifts, but most of the time I am actually doing both things.

This is part of the appeal. Since the 1980s there have been more sighted people than blind people listening to audio books, and most of us have done so because we were also doing something else. Audio books are good for long trips. They are also good for housework, although they can be drowned out by a vacuum. I started listening to audio books because I was reading for my first set of graduate-school qualifying exams. My list of books seemed endless, and I thought that listening to some of them on mp3 might solve the problem of having too little time to read. Or rather, too little time to both read and run. With audio books I could do both at the same time.

The possibility of reading while also doing something else produces one of the stranger phenomenological characteristics of audio book reading: you can have a whole set of unrelated and real (if only partially attended) experiences while simultaneously experiencing a book. You live in two worlds at once. My first audio book was Flo Gibson’s recording of The Mill on the Floss, which, by the way, is one of the very great audio books: the sound is scratchy, but Gibson’s voice is confident and almost conspiratorial, warm and intimate and pleased to be recounting a story she knows you will be glad to have heard. I listened to it running by the Charles River with earbuds in my ears, and three years later I still associate certain spots along the Charles with scenes from the novel’s Dorlcote Mill. I also remember exactly where along the Weeks Footbridge Lucy Deane marveled at how beautiful Maggie Tulliver looks in shabby clothes. I think of it whenever I pass that spot, which means I think of it most days.

Read this in full.

We love audiobooks at Somersault (@smrsault). Contact us to help you produce and market your book(s) in audio.

And be sure to bookmark and use daily the SomersaultNOW online dashboard.

SXSW (@sxsw) (pronounced “south by southwest”), the annual Austin, Tex.-based festival of interactive ventures, music, and film, runs March 9-18, for another year’s presentations on innovation in technology, music, cinema, and new business platforms that will attract more than 20,000 attendees. SXSW Interactive runs March 9-13, focusing on books, publishing, and new media technology.

Panel presentations and discussions include “The Future of Lifestyle Media,” Making a Grand Entrance: How to Launch a Product,” and “The Present of Print: Paper’s Persistence.”

Publishers Weekly (@PublishersWkly) editors Rachel Deahl (@DeahlsDeals) and Calvin Reid (@calreid) are moderating two panel discussions:

Publishing Models Transforming The Book, will examine how conventional publishing industry business models are being rearranged and reinvented, and how books and book content are being offered to consumers in the digital age. The panel features content entrepreneurs like Brian Altounian (@BrianAltounian), CEO of Wowio.com (@WOWIO) (announcing the rebranding of itself as Studio W), and Swanna McNair (@swannamac), founder of Creative Conduit. Also on-hand will be Molly Barton (@MollyBBarton), director of digital publishing and business development at Penguin (@penguinusa) / Book Country (@Book_Country), and Jefferson Raab, creative director at The Atavist (@theatavist).

And Reid will moderate the panel Discoverability and the New World of Book PR, organized by Austin based book media relations veterans Barbara Cave Henricks, founder of Cave Henricks Communications (@CaveHenricks) and Rusty Shelton (@RustyShelton), owner of Shelton Interactive as well as Hollis Heimbouch (@heimbouch), vp and publisher at Harper Business (@HarperCollins). The panel will examine book marketing and promotion at a time when physical bookstore shelf space is declining and more books are being released.

Read this in full.

Also see our previous blogpost “Discoverability in the Digital Age: Personal Recommendations and Bookstores.”

Contact Somersault (@smrsault) to help you identify blue ocean strategy for your brand.

And be sure to bookmark and use daily the SomersaultNOW online dashboard.

In this article, senior writer and book critic for The New York Times (@nytimesbooks), Dwight Garner (@DwightGarner), spotlights Kindle Singles (submission policy): “works of long-form journalism (‘well researched, well argued, and well illustrated between 5,000 and 30,000 words’) that seek out that sweet spot between magazine articles and hardcover books. Amazon calls them ‘compelling ideas expressed at their natural length.’” Garner calls them “boutique mini-books” that may create a new genre: “long enough for genuine complexity, short enough to avoid adding journalistic starches and fillers.”

Amazon hardly has a monopoly on this novella-length form. Digital publishers like Byliner (@TheByliner) and The Atavist (@theatavist) are commissioning articles of this length that can be purchased and read on any e-reader, or on laptops or phones.

...Amazon offers 70% of the royalties to its Singles authors....So far Amazon has issued more than 160 Singles, at a rate of 3 per week....Barnes & Noble offers similar material in its Nook Snaps series, Apple has Quick Reads  on its iBookstore, and Kobo has Short Reads....

Read this in full.

See our previous blogposts, “Ebooks are the New Pamphlets” and "In the Year of the Ebook, 5 Lessons From  — and For  — News Organizations."

Also see paidContent’s (@paidContent) "E-Singles: ‘Journalism’s Extraordinary Challenges In An Entirely New Place’" and “Guide to E-singles”).

In keeping with the idea of short-form books or long-form articles (however you look at it), Christianity Today (@CTmagazine) has launched Christianity Today Essentials, a new series of “natural length ebooks,” described by editor-in-chief David Neff (@dneff) as content “longer than a longish magazine article, yet significantly shorter than the typical print book.” He says, “The format allows you, the reader, to go deeper and learn more than you could from a magazine article, without committing the time or money demanded by a full-length book.”

Leadership Network (@leadnet) is beginning a new series of “natural length experiences” under the brand Leadia (@leadiatalk). “Each piece is limited to 10,000 words and has live links to audio, video, and websites.” A Leadia app is available for iPhones and iPads.

And Patheos.com (@Patheos) has started Patheos Press, a “publisher of original ebooks.”

Capturing long-form content online is another aspect of this trend. Services such as Longreads (@longreads), Longform (@longform), and The Browser (@TheBrowser) help readers save and organize in-depth material on the Web.

Contact Somersault (@smrsault) to help you successfully navigate the world of digital publishing.

And be sure to bookmark and use daily the SomersaultNOW online dashboard; especially see the list of self-publishers in the Publishers tab.