Tablet Users Want Content & Information Over Fun & Games - somersault

Tablet Users Want Content & Information Over Fun & Games

MarketingVox (@marketingvox) reports, “The 74 million estimated tablet users in the USA are not just playing around online. Half are getting weather information, more than a third are getting national news, and just under a third read newspaper and magazine content.”

The Online Publishers Association (@OPA_PamHoran) collaborated with Frank N. Magid Associates, Inc. to evaluate attitudes and behaviors of media and entertainment consumers. The OPA surveyed 2,540 Internet users between the ages of 8 and 64 for a one-week period (March 19 through March 26, 2012) and released the results in its report A Portrait of Today's Tablet User – Wave II.

· 94% of tablet users access content and information weekly (41% consume local news, 37% consume national news)

· 72% of tablet owners have paid for apps

· 67% go online

· 66% check email

· 54% watch video

· 53% access social networks

· 39% of readers have bought a single issue or digital subscription for their tablets

· 35% have bought an ebook

· 15% have bought a digital newspaper subscription

Read this in full at:

· Tablet Users Want Content & Information Over Fun & Games

· OPA: What Content Do Tablet Owners Buy?

· A Portrait of Today’s Tablet User, Part I of III: Introduction & Overall Tablet Audience

Contact Somersault (@smrsault) to help you publish and market content for tablet users.

And be sure to bookmark and use daily the SomersaultNOW online dashboard.

Somersault Group

Announcing Somersault Group, doing business as Somersault. We believe the unprecedented changes occurring in the publishing world aren’t a crisis; they’re a playground of possibilities. We're here to help clients embrace change and leverage it to fulfill their mission. We're flipping the publishing world right-side up! Due to rapidly churning communication technology and seismic shifts in the book market distribution landscape – from the Internet to eReaders and the iPad to individual book print-on-demand capability – publishers expect authors to take more responsibility for the development, promotion, and sales of their books. Somersault helps publishers, agents, ministry partners, and Christian authors adapt to these changes with dexterity. We combine the experience and vision of Somersault publishing executives with the integrated marketing and technology expertise of digital natives. We honor good ideas and the creative people who embody them. We believe in the power of books to change lives, and are committed to help authors tell their stories and actively engage their readers. We want to be known for our nimbleness and responsiveness. Anticipating and embracing the future, being attentive to consumer behavior, inviting collaboration, and encouraging entrepreneurship are our core values, as we operate within the framework of having fun and reflecting the kingdom of God. We’re seeking ‘blue water’ opportunities, be they pond, lake, or ocean. We provide authors with brand counseling, editorial direction, research capabilities, marketing strategy, Internet and social media presence, and a comprehensive portfolio of publishing assistance. Our mission is to change lives by connecting inspirational content creators with readers using exceptional creativity, right-now technology, and old-fashioned personal care. See all our social networks on our Google profile. Contact us at hello@somersaultgroup.com, 1.616.551.1539, 131 Division Ave. S., Suite 300, Grand Rapids, MI 49503-4215.

Posted