This is Christian Store Week

Be sure to visit a Christian bookstore during the nationwide event, Christian Store Week (@CSW_2011) from Oct. 1st through the 10th.

For more than 60 years, independent and chain Christian retail stores have represented the crossroads of faith and community for all denominations and walks of life. Also a safe haven for Christian consumers, these wholesome, family-friendly environments provide the best selection of the highest quality products in the Christian market.

It’s in honor of these retailers’ steadfast commitment to create a store culture of dependability and outstanding customer service that we celebrate Christian Store Week. The top brass among Christian publishers and music companies will be working together to host Christian Store Week celebrations across the country this October.

Several publishers are sponsoring the celebration, including the Common English Bible (@CommonEngBible).

Visit the official Christian Store Week website.

Also read Christian Retailing's (@ChristianRetail) "Christian Store Week unites 500 retail outlets."

Video Ad: Bringing to Life the Joy of Twirling

Here’s a video spot that reflects the fun J of our Somersault (@smrsault) brand. Adweek (@Adweek) writes

To introduce its new Twirl Bites candy, Cadbury (@Cadbury_UK) wanted an uplifting and magical TV spot that would bring the joy of twirling to life. Fallon (@wearefallon) had the ambitious idea of creating an immense whirligig made of fans, gears, propellers, and little spinning worlds all interconnecting, rotating joyously, and exploding with pyrotechnics at the end. The creatives considered CGI, but decided it should be built from scratch, and its gleeful movements captured in camera. “When you create something for real, the imperfections are what make it charming,” says art director Rick Gayton. And imperfections they got. The finished spot — the Twirl brand's first TV ad in 15 years — is grand, infectious, and an impressive feat of engineering. But very little went as planned in the production.

Read this in full.

How to Create Future Brands

In Business 2 Community (@B2Community), Cheryl Burgess (@ckburgess) writes, “In the future, a brand’s success may depend on whether it’s perceived as having a social purpose.”

Customers are no longer satisfied with just lodging complaints or casting opinions. Instead, they’re voting with their social capital and turning away from companies that fail to listen and respond.

In this rapidly changing landscape, marketers are challenged to humanize their brands and seize opportunities to engage customers across a multiplicity of touch-points and social media channels. With the rise of social media, the consumer is able to drive the conversation with or without the brand’s input. Only brands that are authentic and transparent will succeed.

Here are some of the accelerants she lists and explains how they’ll transform brands into the future:

1. Engaging

2. Relevant

3. Accountable

4. Collaborative

5. Voice

6. Creative and innovative

7. Purpose driven

8. Corporate Social Responsibility (CSR)

9. Simplicity

10. Reflective

11. Your Culture is Your Brand

12. Listen

13. Brand Advocates

14. Millennial bonding

15. Crowdsourcing 2.0

16. Mobile

Read this in full.

Amazon Unveils 3 New Kindles

Chart source: The Verge (@verge)

Amazon today announced the availability of the ereaders Kindle ($79), Kindle Touch ($99), and the Kindle Fire, an Android-powered touchscreen tablet with a 7-inch display that will sell for just $199, or less than Barnes & Noble's $249 Nook Color and less than half of Apple's entry-level $499 iPad.

Read the news:

Warc (@WarcEditors): "Publishers embrace Amazon's tablet."

Apple Insider (@appleinsider): “Amazon Kindle Fire aims to undercut Apple's iPad with $199 price.”

Amazon's new $79 Kindle, $99 Kindle Touch stick with e-ink display.”

Publishers Weekly (@PublishersWkly) live blog of the announcement.

PW writes, “The Kindle has a new feature called ‘x-ray’ that lets you look at ‘the bones of the book,’ by which Amazon’s founder Jeff Bezos means looking up various historical references and real characters mentioned on a particular page of a book. Amazon has ‘pre-calculated all of the interesting phrases’ in a book, so along with the book comes a ‘side-file’ with all of this information included.”

kindle book sales vs print book sales

18-24 Year Olds Send 50 Texts Per Day On Average

About 83% of American adults own cell phones and three-quarters of them (73%) send and receive text messages. According to the Pew Internet (@pewinternet) project, people in the 18-24 year-old range are sending and receiving 110 texts per day on average (3200 texts per month). The typical user in that age group sends or receives 50 messages per day (1500 per month). (Chart of the Day (@ChartOfTheDay) illustrates the data above.) The overall average for texting per day among all cell phone users is 42, says Pew. That number is flat on a year over year basis.

Read the report in full.

How does this information influence your marketing strategy?

The New Common English Bible Happened Only Because of 21st Century Technology

By the time early church scholar St. Jerome died more than 1500 years ago, he had laboriously translated the Bible into Latin, taking more than 20 years working within the confined technology of the late 4th century. Considered the patron saint of all translators, today the Feast of St. Jerome is celebrated Sept. 30 as International Translation Day to highlight the degree of difficulty in translating from one language to another.

Electricity, the Internet, and instant global communication have allowed immense strides in communicating across languages, including new Bible translations like the Common English Bible (http://CommonEnglishBible.com), in which 120 academic scholars and editors, 77 reading group leaders, and more than 500 average readers from around the world joined together to clearly translate, in record time, Hebrew, Aramaic, and Greek languages from thousands of centuries ago into the English of today. See an interactive Google Map showing the locations of the translators (http://j.mp/p5aiO0).

“Even the usual Bible translation schedule is not for the timid,” says Paul Franklyn, PhD, associate publisher for the Common English Bible (@CommonEngBiblehttp://twitter.com/CommonEngBible). “Accomplishing it in less than four years requires extra stamina – and modern technology.” Less than four years is phenomenal when compared with other recent modern English Bible translations that took 10-17 years to complete.

Already in its third printing after only one month in stores, the popular new Common English Bible is known for being “built on common ground.”

“When we say ‘built on common ground,’ we mean that the Common English Bible is the result of collaboration between opposites: scholars working with average readers; conservatives working with liberals; teens working with retirees; men working with women; many denominations and many ethnicities coming together around the common goal of creating a vibrant and clear translation for 21st century readers, with the ultimate objective of mutually accomplishing God’s overall work in the world,” says Franklyn.

Translation efficiency was possible by using an online project management database that permitted more than 200 collaborators (translators, editors, and field testers) to communicate immediately. The project was constructed in a workflow matrix with more than 400 overlapping parts.

“Translators and editors of previous Bible translations typically met face-to-face twice a year to debate and vote on challenging passages,” says Franklyn. “By contrast, Common English Bible editors worked by consensus in real-time and deferred any difficult decision to the senior editor for a particular testament.”

The online project management database that was used was first constructed to handle the development of the New Interpreter's Dictionary of the Bible, which contains 8400 articles from more than 1000 contributors in 40 countries. “The system is relatively easy to understand as an online document management application with archiving, version control, scheduling, reports, and workflow. If such a login system is not used, the project can quickly collapse into confusion by trying to manage by email,” says Franklyn.

The translation tool used by Common English Bible editors is the BibleWorks software. Franklyn says that platform was chosen “because we could add the emerging Common English Bible translation into the Bibleworks translation database. This allowed for rapid searching and contributed significantly to a more consistent vocabulary across the translation. It also helped identify traditional vocabulary in older translations that we no longer use in common English.”

Franklyn says BibleWorks is being used to also generate a Bible concordance. “A programmer is working with us to develop a new cross-reference system for the reference edition of the Common English Bible, as well as a ‘phrase concordance’ that’s required for a more functional translation,” says Franklyn. These tools will also become enhancements for future BibleWorks releases.

Another technical tool used by the Common English Bible editors is the Dale Chall readability software. According to Franklyn, Edgar Dale and Jeanne Chall are two reading scholars who developed the most accurate reading measurement formula based on a math computation as well as a comparison to vocabulary word lists that are sorted by grade level in standardized testing.

“Previously the Dale Chall method for measuring readability would work on samples of no more than 400 words. We asked that the program be modified so it could process a readability score and vocabulary assessment for entire books of the Bible,” explains Franklyn. “Each document was measured on the first draft and last draft. Bear in mind that readability is a measurement of the clarity of the translator. It does not reflect on the intelligence of the reader.”

The Common English Bible is written in contemporary idiom at the same reading level as the newspaper USA TODAY—using language that’s comfortable and accessible for today’s English readers.

Also facilitating the rapid translation process was attention given to tagging. “Because our text was well tagged from the beginning in Microsoft Word documents (each text was tagged as soon as the first draft arrived), we were able to complete the XML tagging in the OSIS schema for of the whole Bible in about 4 weeks after we exported from Adobe InDesign typesetting,” says Franklyn.

“Our use of technology was very practical. We used a software tool if it helped us get the job done efficiently. We did not try to chase impulsive or esoteric possibilities that computer tools sometimes inspire for translators,” says Franklyn. “It’s possible to tag a Bible text too extensively, with expectations that someday a scholar could do interesting computerized data mining. That sort of data mining would be fun someday, but not when the real job is to complete a Bible translation containing 930,000 words.”

The complete Common English Bible debuted online and on 20 digital platforms in June, and in paperback format in mid-July. Six other editions, including one with the Apocrypha, are now in stores. The Common English Bible totals 500,000 copies in print, including the New Testament-only editions released a year ago.

Media coverage of the launch of the Common English Bible has included TIME magazine, USA TODAY, The Tennessean, Seattle Post Intelligencer, The Toronto Star, Florida Today, Orlando Sentinel, The Christian Post, Associated Baptist Press, Read The Spirit, and others, along with reviews by bloggers. Information about the Common English Bible is also available on its website, Twitter stream, Facebook page, and video.

Combining scholarly accuracy with vivid language, the Common English Bible is the work of 120 biblical scholars from 24 denominations in American, African, Asian, European, and Latino communities, representing such academic institutions as Asbury Theological Seminary, Azusa Pacific University, Bethel Seminary, Denver Seminary, Princeton Theological Seminary, Seattle Pacific University, Wheaton College, Yale University, and many others.

Additionally, more than 500 readers in 77 groups field-tested the translation. Every verse was read aloud in the reading groups, where potentially confusing passages were identified. The translators considered the groups' responses and, where necessary, reworked those passages to clarify in modern English their meaning from the original languages. In total, more than 700 people worked jointly to bring the Common English Bible to fruition; and because of the Internet and today’s technology it was completed in less than four years.

Visit CommonEnglishBible.com to see comparison translations, learn about the translators, get free downloads, and more.

The Common English Bible is sponsored by the Common English Bible Committee, an alliance of five publishers that serve the general market, as well as the Christian Church (Disciples of Christ) (Chalice Press), Presbyterian Church (USA) (Westminster John Knox Press), Episcopal Church (Church Publishing, Inc.), United Church of Christ (The Pilgrim Press), and The United Methodist Church (Abingdon Press).

For a media review copy of the Common English Bible and to schedule an interview with Paul Franklyn, please contact Audra Jennings, ajennings@tbbmedia.com or Diane Morrow, dmorrow@tbbmedia.com, at 1.800.927.1517.

Facebook's Huge Trove Of Photos In Context

Chart of the Day (@ChartOfTheDay) reports that Facebook hosts 140 billion photos, and will add 70 billion this year, according to 1000memories (@1000memories).

Putting this in context, 1000memories made the above visualization which shows how big Facebook’s library of photos are in comparison to other photo sharing sites, as well as the Library of Congress.

Incredibly, Facebook is hosting 4% of all photos ever taken, according to 1000memories. It estimates 3.5 trillion photos have been taken through history.

Computers: The New Consumers?

Computing is rapidly evolving into a real “ecology,” where chips will be embedded in everything from your coffee mug to your sweater. The above video produced by Mickey McManus’ (@mickeymcmanus) design consultancy, MAYA, illustrates this idea.

Also see Discover Magazine’s (@DiscoverMag) article, “The Internet May Soon Include All of the Things Around You.”

B. Bonin Bough (@boughb), Global Head of Digital for PepsiCo, writes in Forbes (@Forbes) about his discussion at the Milken Global Conference (@MilkenInstitute) with Nicholas Carr, renowned author who’s investigating how technology is impacting the way we think. Bough asks the question, “How often do we outsource traditional ways of thinking to smart devices, choosing to sacrifice learning and let the technology think for us?” And he suggests we’re losing something in the process.

Read this in full.

In the BigThink.com (@bigthink) interview below, Carr describes the technologies that have reshaped the way our brains work.

Talk with us at Somersault (@smrsault) to discern how your publishing and marketing strategies need to be positioned for the future's blue ocean opportunities. Be sure to bookmark and use daily our SomersaultNOW online dashboard.

Mobile Internet Users will Overtake Fixed Users in 2013

IDATE Research (@JeanDSeval) has just published its “World Internet Usages & Markets” report.

“Globally, the number of users of fixed Internet will continue to grow at a steady pace, reaching 2.3 billion in 2015”, comments Sophie Lubrano, Project Leader and IDATE’s Director of Studies. “Users of mobile Internet services will progress even more rapidly, however, and should reach 2.6 billion in 2015. This growth is fuelled by emerging markets, particularly China.”

Read this in full.

Let Somersault help you develop mobile marketing and publishing strategy for your brand.