Source: Holy Kaw! Alltop.
On this date 106 years ago, Ivy Lee invented the press release. In 1906 a train crash killed more than 50 people in Atlantic City, NJ. Mr. Lee convinced the Pennsylvania railroad service to issue a statement about what had happened. In his piece he stuck to simple prose, outlining the Who, What, Where, When, Why, and How. That format has been the press release’s intrinsic calling card ever since.
Originally written solely for the news media (“the press”), press releases (aka news releases) today regularly appear on the Internet for anyone to read. As a result, the audience they’re written for include consumers online, search engines, bloggers, and retweeters, as well as traditional journalists. And they consist of not only text, but links, Infographics, charts, photos, audio, and video. At more than 100 years old, the press release continues to be a useful tool in marketing communications.
See our previous blogpost, “Social Media News Release Template Step-by-Step Guide.”
Contact Somersault (@smrsault) to help you maximize the communication of your brand’s content through news releases and electronic press kits.
Learn about online marketing with SomersaultSocial.
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Be sure to bookmark and use daily the SomersaultNOW online dashboard.
Louis McBride, author of the blog Baker Book House Church Connection, writes, ”If you’re like me, the elections can be exhausting; so I welcome [UPWORD 2012] to offer something to help us keep things in perspective. Give a visit to the site and sign up today.”
UPWORD 2012 (http://SeeGodsWordinAction.com/UPWORD2012) (#UPWORD2012) is a campaign during the US presidential election season that reminds us God is in control. Get a Bible verse paired with stunning, original nature photographs delivered to your email inbox. Also get free downloads of the New Testament, screensavers and wallpaper, a blogger badge, a YouTube video of the verses, and a mobile app when you visit http://SeeGodsWordinAction.com/UPWORD2012. This ends Nov. 9, so sign up today. Tell your friends and share on your social sites. See the announcing news release.
Louis McBride, author of the blog Baker Book House Church Connection, writes, ”If you’re like me, the elections can be exhausting; so I welcome [UPWORD 2012] to offer something to help us keep things in perspective. Give a visit to the site and sign up today.”
UPWORD 2012 (http://SeeGodsWordinAction.com/UPWORD2012) (#UPWORD2012) is a campaign during the US presidential election season that reminds us God is in control. Get a Bible verse paired with stunning, original nature photographs delivered to your email inbox. Also get free downloads of the New Testament, screensavers and wallpaper, a blogger badge, a YouTube video of the verses, and a mobile app when you visit http://SeeGodsWordinAction.com/UPWORD2012. This ends Nov. 9, so sign up today. Tell your friends and share on your social sites. See the announcing news release.
Digital Book World (@DigiBookWorld) reports on new research from Bowker (@Bowker & @DiscoverBowker) that says about 235,000 titles were self-published in the US in 2011; 87,000 of them were ebooks.
While most self-published titles are still print books (some 63%), the ebook category is growing faster. Ebook self-publishing production is up 129% since 2006, versus a gain of 33% for print over the same period.
A handful of larger players dominate the ebook self-publishing market, according to the report. Author Solutions (47,094 titles, now owned by Penguin) and Smashwords (40,608 titles) led the way but Lulu wasn’t far behind (38,005). Outside of these three and Amazon’s CreateSpace, which dominates the print side of self-publishing, no other company has more than 10% market-share.
Also, paidContent’s (@paidContent) coverage, “Bowker: Number of self-published books up 287% since 2006,” says “43% of all print books published in the US in 2011 were self-published.”
See our previous blogposts
· “The Golden Age of Self-Publishing is Driving Title Growth”
· “Ebooks Projected to Comprise 50% of US Trade Book Market By 2016”
· “Extensive New Study: The Rise of E-reading”
On a related note, IndieReader’s (@IndieReader) article, “Are Self-Pubbed Authors Killing the Publishing Industry?” by Melissa Foster (@Melissa_Foster) says, “Self-published authors have created a devaluing of the written word, and, some of them are scrambling to see how low they can go to get noticed.”
And now Publishers Weekly (@PublishersWkly) reports that Random House and Penquin are in merger talks.
Contact Somersault (@smrsault) to help you take advantage of today's technology to publish and market your content.
Learn about online marketing with SomersaultSocial.
Get our blogposts delivered into your email inbox.
Be sure to bookmark and use daily the SomersaultNOW online dashboard; especially the Publishers tab, which includes links to self-publishing publishers.
UPWORD 2012 (http://SeeGodsWordinAction.com/UPWORD2012) (#UPWORD2012) is a campaign during the US presidential election season that reminds us God is in control. Get a Bible verse paired with stunning, original nature photographs delivered to your email inbox. Also get free downloads of the New Testament, screensavers and wallpaper, a blogger badge, a YouTube video of the verses, and a mobile app when you visit http://SeeGodsWordinAction.com/UPWORD2012. This ends Nov. 9, so sign up today. Tell your friends and share on your social sites. See the announcing news release.
Above Infographic is by Awareness, which has a whitepaper available on the subject.
Contact Somersault (@smrsault) to help you take advantage of today's technology to publish and market your content.
Learn about online marketing with SomersaultSocial.
Get our blogposts delivered into your email inbox.
And be sure to bookmark and use daily the SomersaultNOW online dashboard.
UPWORD 2012 (http://SeeGodsWordinAction.com/UPWORD2012) (#UPWORD2012) is a campaign during the US presidential election season that reminds us God is in control. Get a Bible verse paired with stunning, original nature photographs delivered to your email inbox. Also get free downloads of the New Testament, screensavers and wallpaper, a blogger badge, a YouTube video of the verses, and a mobile app when you visithttp://SeeGodsWordinAction.com/UPWORD2012. This ends Nov. 9, so sign up today. Tell your friends and share on your social sites. See the announcing news release.
Writing in The Atlantic (@TheAtlantic), Peter Osnos says, “For all the complexities that publishing faces, the notion that books are somehow less of a factor in the cultural or information ecosystem of our time doesn't hold up to the evidence.”
Whatever else may be happening in this tumultuous period of transition in how books are produced and distributed, the sheer range and quality of so many titles is indisputable proof that our marketplace has writers and readers in impressive numbers....
Instead of the competition among traditional booksellers for the attention of readers that was for so long the way books were sold, publishers now must confront the immense power and reach of tech giants and adapt to their influence. These companies are so much larger than even the biggest of publishers that accommodating their demands on price and promotion is a formidable task and is the reason why it looks (and often feels) that publishers are on the defensive.
We are in a whirlwind of change. A writer with the ambition to reach a maximum audience needs at least some understanding of Twitter, Facebook, YouTube, Pinterest, blogs, Tumblr, LinkedIn, GoodReads, and Google+ (a hat tip to my colleagues at the Perseus Books Group who are making significant headway in providing guidance to our authors in all these marketing tools). But even in the midst of so much change, the main challenge of publishing remains the same: finding and supporting good books and then working closely with authors to identify and reach their readers through every way possible. With all the hubbub of today's technology and media landscape, that still is the best route to success.
Contact Somersault (@smrsault) to help you take advantage of today's technology to publish and market your content.
Learn about online marketing with SomersaultSocial.
Get our blogposts delivered into your email inbox.
And be sure to bookmark and use daily the SomersaultNOW online dashboard.
Louis McBride, author of the blog Baker Book House Church Connection,writes, ”If you’re like me, the elections can be exhausting; so I welcome [UPWORD 2012] to offer something to help us keep things in perspective. Give a visit to the site and sign up today.”
UPWORD 2012 (http://SeeGodsWordinAction.com/UPWORD2012) (#UPWORD2012) is a campaign during the US presidential election season that reminds us God is in control. Get a Bible verse paired with stunning, original nature photographs delivered to your email inbox. Also get free downloads of the New Testament, screensavers and wallpaper, a blogger badge, a YouTube video of the verses, and a mobile app when you visithttp://SeeGodsWordinAction.com/UPWORD2012. This ends Nov. 9, so sign up today. Tell your friends and share on your social sites. See the announcing news release.