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Louis McBride, author of the blog Baker Book House Church Connection, writes, ”If you’re like me, the elections can be exhausting; so I welcome [UPWORD 2012] to offer something to help us keep things in perspective. Give a visit to the site and sign up today.”

UPWORD 2012 (http://SeeGodsWordinAction.com/UPWORD2012) (#UPWORD2012) is a campaign during the US presidential election season that reminds us God is in control. Get a Bible verse paired with stunning, original nature photographs delivered to your email inbox. Also get free downloads of the New Testament, screensavers and wallpaper, a blogger badge, a YouTube video of the verses, and a mobile app when you visit http://SeeGodsWordinAction.com/UPWORD2012. This ends Nov. 9, so sign up today. Tell your friends and share on your social sites. See the announcing news release.

Louis McBride, author of the blog Baker Book House Church Connection, writes, ”If you’re like me, the elections can be exhausting; so I welcome [UPWORD 2012] to offer something to help us keep things in perspective. Give a visit to the site and sign up today.”

UPWORD 2012 (http://SeeGodsWordinAction.com/UPWORD2012) (#UPWORD2012) is a campaign during the US presidential election season that reminds us God is in control. Get a Bible verse paired with stunning, original nature photographs delivered to your email inbox. Also get free downloads of the New Testament, screensavers and wallpaper, a blogger badge, a YouTube video of the verses, and a mobile app when you visit http://SeeGodsWordinAction.com/UPWORD2012. This ends Nov. 9, so sign up today. Tell your friends and share on your social sites. See the announcing news release.

Laura June (@laura_june), features editor for The Verge (@verge), observes that “ebooks are apparently lousy with typos.”

Many of the typos — the letter "c" in place of what should be an "e" — appear to be the casualties of a hasty OCRing of some actual text of the work. OCR (Optical Character Recognition) is a process of scanning a book and using software which recognizes the scanned words as words, rather than merely as images, converting the images into text files. Anyone who has ever used OCR software knows that the process is far from perfect and always demands a serious attention to detail in the copy editing phase, once scanning is done, because the software doesn’t "read" the text perfectly. This seems to be at least partially what is happening in my Kindle edition of Foucault’s Pendulum, and it’s unacceptable....

[P]ublishing is changing very fast, and to keep up with that pace, publishers are moving quickly to get their books into stores like Amazon and iBooks. That’s great, I want as much content available as possible. But I also demand, and believe that all readers should demand, the high quality that book publishers have always offered to their customers....

Read this in full.

Let Somersault (@smrsault) help you achieve editorial excellence in your published content.

Learn about online marketing with SomersaultSocial.

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Be sure to bookmark and use daily the SomersaultNOW online dashboard, especially the Writing / Editing tab.

Louis McBride, author of the blog Baker Book House Church Connection, writes, ”If you’re like me, the elections can be exhausting; so I welcome [UPWORD 2012] to offer something to help us keep things in perspective. Give a visit to the site and sign up today.”

UPWORD 2012 (http://SeeGodsWordinAction.com/UPWORD2012) (#UPWORD2012) is a campaign during the US presidential election season that reminds us God is in control. Get a Bible verse paired with stunning, original nature photographs delivered to your email inbox. Also get free downloads of the New Testament, screensavers and wallpaper, a blogger badge, a YouTube video of the verses, and a mobile app when you visit http://SeeGodsWordinAction.com/UPWORD2012. This ends Nov. 9, so sign up today. Tell your friends and share on your social sites. See the announcing news release.

Apple, Walmart, Google, Target, and Microsoft are the brands which US shoppers regard as being the most "inspiring."

The consultancy Performance Inspired (@P_inspired) asked 2,175 adults to name the companies they perceived as meeting this criteria.

"Apple is the most inspiring again this year because it has become a part of the consumer's personal identity," said Terry Barber, chief inspiration officer for Performance Inspired.

The main terms associated with Apple include "innovative," "fun," and the idea that it lets customers be more "creative.”

Walmart is praised for its low prices, diverse range of products, and friendly atmosphere. Google is seen as "informative," "good," and "nice."

Target is lauded for the contribution it makes to the local communities it serves. Microsoft is valued for its products at work.

Other brands in the top 25 are Amazon, Chick-fil-A, Starbucks, McDonald's, Coca-Cola, Macy’s, Costco, Nike, Disney, Kohl’s, Ford, The Home Depot, TOMS, jcpenney, Whole Foods Market, Best Buy, Johnson & Johnson, Goodwill, Trader Joe’s, and Pepsi.

• 86% of consumers would recommend a company they find "inspiring" to friends and family
• 71% would be willing to pay a premium for goods offered by such firms
• 54% think about the brands they find "most inspiring" at least once a week and 38% talk about them with a similar level of frequency.

"Consumers are not only feeling inspired by certain businesses, but are acting inspired by spending more with these companies while evangelizing to others about their inspiring experience," says Barber.

Read this in full.

How inspiring to your consumers is your brand?

Let Somersault (@smrsault) help you strategically communicate your brand message.

Learn about online marketing with SomersaultSocial.

Get our blogposts delivered into your email inbox.

Be sure to bookmark and use daily the SomersaultNOW online dashboard.

Louis McBride, author of the blog Baker Book House Church Connection, writes, ”If you’re like me, the elections can be exhausting; so I welcome [UPWORD 2012] to offer something to help us keep things in perspective. Give a visit to the site and sign up today.”

UPWORD 2012 (http://SeeGodsWordinAction.com/UPWORD2012) (#UPWORD2012) is a campaign during the US presidential election season that reminds us God is in control. Get a Bible verse paired with stunning, original nature photographs delivered to your email inbox. Also get free downloads of the New Testament, screensavers and wallpaper, a blogger badge, a YouTube video of the verses, and a mobile app when you visit http://SeeGodsWordinAction.com/UPWORD2012. This ends Nov. 9, so sign up today. Tell your friends and share on your social sites. See the announcing news release.

Louis McBride, author of the blog Baker Book House Church Connection, writes, ”If you’re like me, the elections can be exhausting; so I welcome [UPWORD 2012] to offer something to help us keep things in perspective. Give a visit to the site and sign up today.”

UPWORD 2012 (http://SeeGodsWordinAction.com/UPWORD2012) (#UPWORD2012) is a campaign during the US presidential election season that reminds us God is in control. Get a Bible verse paired with stunning, original nature photographs delivered to your email inbox. Also get free downloads of the New Testament, screensavers and wallpaper, a blogger badge, a YouTube video of the verses, and a mobile app when you visit http://SeeGodsWordinAction.com/UPWORD2012. This ends Nov. 9, so sign up today. Tell your friends and share on your social sites. See the announcing news release.

Publishing powerhouses Pearson and Bertelsmann announced today they’re creating a joint venture (JV) to pool their respective consumer publishing businesses, Penguin (@penguinusa) (see its religion titles) and Random House (@randomhouse) (see its religion titles), in a bid to go the distance in the digital age.

Read the news release.

TechCrunch says

Penguin and Random House will combine to form a JV named Penguin Random House, the pair said today, with Bertelsmann owning 53% of the new JV and Pearson owning 47%. They said the combined organization will have a “stronger platform and greater resources to invest in rich content, new digital publishing models and high-growth emerging markets.” They also envisage savings from pooled resources....

In their joint announcement there is no mention of Amazon but the ecommerce giant is the elephant in the room — having disrupted traditional bookselling models, driving down the price of books by selling physical books online, and championing the sale of digital books via its Kindle ereaders. Amazon is also treading directly on publishers’ toes by taking on a publishing role itself.

Read this in full.

According to The New York Times,

Thomas Rabe, chief executive of Bertelsmann, said in an interview that the merger would allow the combined company to invest more in digital operations and emerging markets, where book sales are growing faster than in developed markets like the United States and Western Europe.

Read this in full.

Publishers Weekly reports,

The announcement came after word leaked Sunday that News Corp. was considering making an offer for Penguin, but Penguin Group chairman John Makinson said the Pearson board is committed to the Bertelsmann deal.

Read this in full.

See the letters of reassurance Markus Dohle, CEO of Random House, sent to booksellers, authors, and agents.

Although the two parties have signed the deal, final approval will need to be made by US government regulators; that’s not expected until the second half of 2013. The combination of the two companies will produce a publishing house with worldwide revenue of about $4 billion.

Update: See The New York Times article, "Random House and Penguin Merger Creates Global Giant."

Update: See The Telegraph article, "Rupert Murdoch criticizes Penguin Random House as 'faux merger.'"

Update: Hear NPR's report, "Random House, Penguin To Merge."

Follow Somersault (@smrsault) to navigate the fast-changing book publishing landscape.

Learn about online marketing with SomersaultSocial.

Get our blogposts delivered into your email inbox.

Be sure to bookmark and use daily the SomersaultNOW online dashboard; especially the Publishers tab.

In the above video, David Sheets, vice present of sales, explains Snowfall’s program.

Social media connection is rapidly becoming a necessary tool for authors. Authors have a chance to engage their fans like never before. The Snowfall Facebook bookstore application allows authors and publishers to open an e-commerce bookstore right on the Facebook fan-page. Authors can bypass the cost and hassles of other online commerce methods and connect directly with readers and fans. Not only will they be able to browse titles, but also add them to a shopping cart and check out through the PayPal network.

The biggest feature, however, is that authors and publishers won't have to ship them. Leave the printing and shipping to Snowfall Press. Order confirmations will automatically transmit to the Snowfall Press server, and print/ship order directly to the end reader/fan.

Read more information about this new service.

Contact Somersault (@smrsault) to help you maximize the communication of your brand’s content through news releases and electronic press kits.

Learn about online marketing with SomersaultSocial.

Get our blogposts delivered into your email inbox.

Be sure to bookmark and use daily the SomersaultNOW online dashboard; especially the Publishers tab, which includes links to self-publishing publishers.

Louis McBride, author of the blog Baker Book House Church Connection, writes, ”If you’re like me, the elections can be exhausting; so I welcome [UPWORD 2012] to offer something to help us keep things in perspective. Give a visit to the site and sign up today.”

UPWORD 2012 (http://SeeGodsWordinAction.com/UPWORD2012) (#UPWORD2012) is a campaign during the US presidential election season that reminds us God is in control. Get a Bible verse paired with stunning, original nature photographs delivered to your email inbox. Also get free downloads of the New Testament, screensavers and wallpaper, a blogger badge, a YouTube video of the verses, and a mobile app when you visit http://SeeGodsWordinAction.com/UPWORD2012. This ends Nov. 9, so sign up today. Tell your friends and share on your social sites. See the announcing news release.