HA! The above humorous video concerns the recent announcement that Random House and Penguin have agreed to merge. It was obviously produced by someone who knows the publishing business.
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The above Chart Of The Day (@chartoftheday) depicts a portion of the Pew Research Group’s (@pewinternet) survey of people’s e-reading habits. The most popular way for people under 30 to read ebooks is on their desktop and laptop computers, surpassing e-readers, smartphones, and tablets.
Among the survey’s other findings:
· 83% of Americans between the ages of 16 and 29 read a book in the past year. Some 75% read a print book, 19% read an ebook, and 11% listened to an audiobook.
· Overall, 47% of younger Americans read long-form e-content such as books, magazines, or newspapers. E-content readers under age 30 are more likely than older e-content readers to say they’re reading more these days due to the availability of e-content (40% vs. 28%).
· 60% of Americans under age 30 used the library in the past year. Some 46% used the library for research, 38% borrowed books (print books, audiobooks, or ebooks), and 23% borrowed newspapers, magazines, or journals.
· Many of these young readers don’t know they can borrow an ebook from a library, and a majority of them express the wish they could do so on pre-loaded e-readers. Some 10% of the ebook readers in this group have borrowed an ebook from a library and, among those who have not borrowed an ebook, 52% said they were unaware they could do so. About 58% of those under age 30 who don’t currently borrow ebooks from libraries say they would be “very” or “somewhat” likely to borrow pre-loaded e-readers if their library offered that service.
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UPWORD 2012 (http://SeeGodsWordinAction.com/UPWORD2012) (#UPWORD2012) is a campaign during the US presidential election season that reminds us God is in control. Get a Bible verse paired with stunning, original nature photographs delivered to your email inbox. Also get free downloads of the New Testament, screensavers and wallpaper, a blogger badge, a YouTube video of the verses, and a mobile app when you visit http://SeeGodsWordinAction.com/UPWORD2012. Tell your friends and share on your social sites. See the announcing news release.
David Wallace (@DavidWallace), co-founder and CEO of SearchRank (@SearchRank) and editor-in-chief at Infographic Journal (@IGJournal) posted this Infographic on Search Engine Journal (@sejournal).
SoLoMo (“social-local-mobile”) is essentially the addition of local information to search engine results in order to capitalize on the increasing use of mobile devices. SoLoMo has also evolved to include mobile-specific offers pushed out to consumers based on their current location.
In this Infographic (enlarge it) from Monetate (@monetate), see how SoLoMo is having an overall impact on traditional ecommerce, and how consumers are using their smartphones to access social and local sites which ultimately influence purchases.
Also see our previous blogpost, "Should Bookstores Become Publishing Genius Bars?"
UPWORD 2012 (http://SeeGodsWordinAction.com/UPWORD2012) (#UPWORD2012) is a campaign during the US presidential election season that reminds us God is in control. Get a Bible verse paired with stunning, original nature photographs delivered to your email inbox. Also get free downloads of the New Testament, screensavers and wallpaper, a blogger badge, a YouTube video of the verses, and a mobile app when you visit http://SeeGodsWordinAction.com/UPWORD2012. This ends Nov. 9, so sign up today. Tell your friends and share on your social sites. See the announcing news release.
Louis McBride, author of the blog Baker Book House Church Connection, writes, ”If you’re like me, the elections can be exhausting; so I welcome [UPWORD 2012] to offer something to help us keep things in perspective. Give a visit to the site and sign up today.”
UPWORD 2012 (http://SeeGodsWordinAction.com/UPWORD2012) (#UPWORD2012) is a campaign during the US presidential election season that reminds us God is in control. Get a Bible verse paired with stunning, original nature photographs delivered to your email inbox. Also get free downloads of the New Testament, screensavers and wallpaper, a blogger badge, a YouTube video of the verses, and a mobile app when you visit http://SeeGodsWordinAction.com/UPWORD2012. This ends Nov. 9, so sign up today. Tell your friends and share on your social sites. See the announcing news release.
LifeWay Christian Resources (@LifeWay) has launched a new ebookstore and a new mobile ebook reader.
The LifeWay Reader app is now available as a free download from the Apple App Store for iPhone and iPad and from Google Play for Android devices. LifeWay's new app allows users to build a personal library from a growing list of ebooks and resources from the same Christian publishers found in LifeWay Christian Stores and at LifeWay.com. The LifeWay.com ebookstore currently offers more than 8,000 titles.
The LifeWay Reader app comes with a free pre-loaded copy of the Holman Christian Standard Bible (HCSB). Other free content also is available online.
LifeWay Christian Resources of the Southern Baptist Convention (@SBCLife), established in Nashville, TN, in 1891, is one of the world's largest providers of Christian products and services, including Bibles, church literature, books, music, audio and video recordings, church supplies, and Internet services through LifeWay.com. The company also owns and operates 160 LifeWay Christian Stores across the US, as well as one of the largest Christian conference centers in the country.
Read our previous blogposts:
· "Family Christian Stores Now Selling Its Own Tablet"
· "Parable, Mardel Latest to Launch Ebook Sales; Ebooks Now at 500+ Christian Stores"
· “Ganxy Offers an 'Easier Way to Sell & Market Ebooks'”
· “How Ebook Buyers Discover Books”
· “Sites That Facilitate Book Discovery”
Contact Somersault (@smrsault) to help you strategically plan your book’s disoverability.
Get our blogposts delivered into your email inbox.
And be sure to bookmark and use daily the SomersaultNOW online dashboard; especially the Book Discovery Sites tab.
Louis McBride, author of the blog Baker Book House Church Connection, writes, ”If you’re like me, the elections can be exhausting; so I welcome [UPWORD 2012] to offer something to help us keep things in perspective. Give a visit to the site and sign up today.”
UPWORD 2012 (http://SeeGodsWordinAction.com/UPWORD2012) (#UPWORD2012) is a campaign during the US presidential election season that reminds us God is in control. Get a Bible verse paired with stunning, original nature photographs delivered to your email inbox. Also get free downloads of the New Testament, screensavers and wallpaper, a blogger badge, a YouTube video of the verses, and a mobile app when you visit http://SeeGodsWordinAction.com/UPWORD2012. This ends Nov. 9, so sign up today. Tell your friends and share on your social sites. See the announcing news release.
According to Wikipedia, “Infographics are graphic visual representations of information, data, or knowledge. They present complex information quickly and clearly.” They are an excellent tool to communicate a brand message. Neil Patel (@neilpatel) co-founder of KISSmetrics.com (@KISSmetrics), has written an article explaining 5 ways to help Infographics go viral:
Step #1: Submit an SEO optimized press release
Step #2: Create a social media release
Step #3: Create a social media sharing plan for your Infographic
Step #4: Submit your infographic to directories
Step #5: Start the manual outreach
Let Somersault (@smrsault) help you effectively communicate your brand message.
Learn about online marketing with SomersaultSocial.
Get our blogposts delivered into your email inbox.
Be sure to bookmark and use daily the SomersaultNOW online dashboard, especially the Branding tab.
Louis McBride, author of the blog Baker Book House Church Connection, writes, ”If you’re like me, the elections can be exhausting; so I welcome [UPWORD 2012] to offer something to help us keep things in perspective. Give a visit to the site and sign up today.”
UPWORD 2012 (http://SeeGodsWordinAction.com/UPWORD2012) (#UPWORD2012) is a campaign during the US presidential election season that reminds us God is in control. Get a Bible verse paired with stunning, original nature photographs delivered to your email inbox. Also get free downloads of the New Testament, screensavers and wallpaper, a blogger badge, a YouTube video of the verses, and a mobile app when you visit http://SeeGodsWordinAction.com/UPWORD2012. This ends Nov. 9, so sign up today. Tell your friends and share on your social sites. See the announcing news release.
