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New findings from a Nielsen (@NielsenWire) online survey of respondents from 56 countries:

·         Nearly half (49%) have purchased a product online.

·         46% have used social media to help make purchase decisions.

·         37% purchase from online-only stores most frequently.

·         1 in 5 global respondents plan to purchase electronic books and digital newspaper and magazine subscriptions in the next 3 to 6 months.

·         The online purchase intent of hard copy books and physical subscriptions declined from 44% in 2010 to 33% this year.

·         Categories with growing global purchase intent include computer/game software (+18%), entertainment tickets (+10%), computer/game hardware (+6%), video/music production (+5%), cars/motorcycle and accessories (+4%) and apparel/accessories/shoes/jewelry (+1%).

·         More than one-quarter (26%) of global respondents plan to purchase food and beverage products via an online connected device in the next 3 to 6 months — a jump from 18% reported in 2010.

Also see the Infographic “The Pre-Purchase Habits of Shoppers” and our previous blogposts, “Why Shopping Will Never Be the Same” and “Tablets Change Shopping, Media Habits.”

Contact Somersault (@smrsault) to help digitally publish and market your content.

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And be sure to bookmark and use daily the SomersaultNOW online dashboard.

NPR’s (@NPR) The Diane Rehm Show (@drshow) recently focused on the complexities of public libraries lending ebooks.

In the past year, libraries have seen a sharp growth in ebook borrowing. That trend is transforming the relationship between libraries and publishers. Some publishers worry lending ebooks will lead to piracy and loss of sales. Two of the big 6 publishers license their ebooks to libraries. Others are exploring pilot programs or have declined to participate. Many library patrons are frustrated with the limited availability of titles and long waiting lists. And some buy a copy of the ebook anyway.

More than three-quarters of the nation's public libraries lend books electronically, a fact that's not widely known among the reading public. Some publishers worry that ebook borrowers don't buy books. But a recent study suggests that among those who read books electronically, 41% of those who borrow them from the library purchased their most recent ebook. Guest host Frank Sesno (@franksesno) and his guests discuss the current and future role of ebooks at our nation's libraries.

The guests are:

·         Jeremy Greenfield (@JDGsaid), editorial director of F+W Media's Digital Book World (@DigiBookWorld).

·         Carrie Russell, director of the Program for Public Access to Information, Office of Information Technology, the American Library Association (@ALALibrary).

·         Allan Adler vice president of legal and government affairs at the Association of American Publishers (@AmericanPublish).

·         Vailey Oehlke director of libraries at Multnomah County Library (@MultCoLib) in Portland, Ore.

Listen to the program in full.

Read the transcript.

See our previous blogposts, “Many Ebook Borrowers Buy, Too, Says New Study” and “The Digital Bookmobile.”

Contact Somersault (@smrsault) to help you publish (and market) your brand content in pbook, ebook, and audiobook formats.

Get our blogposts delivered into your email inbox.

And be sure to bookmark and use daily the SomersaultNOW online dashboard.

MediaPost’s (@MediaPost) MarketingDaily lists the top 10 designated market areas (DMA) in which adults who personally own an e-reader reside:

  1. San Francisco-Oakland-San Jose, CA

  2. Washington, DC (Hagerstown, MD)

  3. New York, NY

  4. Boise, ID

  5. Austin, TX

  6. San Diego, CA

  7. Seattle-Tacoma, WA

  8. Denver, CO

  9. Philadelphia, PA

10. Salt Lake City, UT

Source: GfK MRI’s (@GfKMRINews) 2011 Market-by-Market study

See the Market-by-Market List of 205 DMAs (pdf).

Contact Somersault (@smrsault) to help you publish and market your brand’s content in today’s digital publishing environment.

And be sure to bookmark and use daily the SomersaultNOW online dashboard.

Since August 2008, the Digital Bookmobile (@DigiBookmobile) has traversed America coast-to-coast, allowing readers of all ages in over 400 venues to experience digital audiobook, ebook, music, and video downloads from their public library and immerse themselves in an interactive learning environment.

Housed inside a 74-foot, 18-wheel tractor-trailer, the Digital Bookmobile is hosted by individual libraries in support of their download services and operated by OverDrive, Inc. (@OverDriveInc) [OverDrive Digital Library Blog (@OverDriveLibs)].

The traveling community outreach exhibit is an updated version of traditional bookmobiles but is equipped with Internet-connected PCs, high-definition monitors, a sound system, and a variety of portable media players.

See the national tour calendar of venues.

Also see our blogposts tagged “Library.”

Contact Somersault (@smrsault) to help you digitally publish and market your brand’s content in ebook, pbook, and audiobook formats.

And be sure to bookmark and use daily the SomersaultNOW online dashboard.

On the ECPA (@ecpa) website, David Kinnaman (@davidkinnaman), president of Barna Group (@barnagroup), says new research shows pastors love books. “One of the nation’s most loyal book-buying audiences, 92% of all pastors in the US say they buy at least one book every month, and they average 3.8 books per month. That’s anywhere from 12 to 46 books a year. Compare that to the total population, where only 29.3% of American adults buy more than 10 books in the course of a year.”

·         Pastors, as a group, purchase between 8 million and 13 million books every year.

·         Pastors influence others — their staffs, boards, and congregants — to buy books.

·         Many pastors say they want to support the business and ministry of Christian retailers. But this sentiment — particularly for bricks and mortar Christian retail — is changing with the generations. Younger pastors are leading the shift to online buying, with 57% of Buster pastors (ages 28-46) expressing a preference for online.

·         When a pastor selects a ministry-related book, the most important factor, by a wide margin, is the topic. 58% of pastors say topic is the most important factor, while only 15% give top priority to the author of the book. This is consistent across all generations and across all church sizes.

·         By a large margin, pastors in the US prefer to read books in hardcover (55%). Only 24% prefer paperback, and 16% prefer digital.

·         E-reading devices have tripled in their penetration among pastors in the last 2 years.

Read this in full.

Also see our previous blogpost, “Study: Christians are Embracing Tablets & E-readers” and other posts tagged research.

Contact Somersault (@smrsault) to help you reach pastors with your book and brand message.

And be sure to bookmark and use daily the SomersaultNOW online dashboard; especially the Research tab.

Publishers Weekly (@PublishersWkly) says, “In another sign that the industry is moving toward a hybrid market, fewer ebook buyers reported buying only digital titles this spring than a year ago.”

According to Book Industry Study Group’s (@BISG) newest edition of Consumer Attitudes Toward Ebook Reading report, the percentage of ebook consumers who exclusively or mostly purchase ebooks fell from nearly 70% in August 2011 to 60% in May 2012. Over the same period, the percentage of survey respondents who have no preference for either ebook or print formats, or who buy some genres in ebook format and others in print, rose from 25% percent to 34%.

Read this in full.

Read the news release.

See a copy of the core survey question set (pdf).

The following are slide presentations of this year's and last year's reports:

Also see our previous blogposts, “Even E-reader Owners Still Like Printed Books, Survey Finds,” “EPILOGUE: the future of print,” and others tagged “Ebook.”

Contact Somersault (@smrsault) to help you strategically publish and market your content in both ebook and pbook formats.

And be sure to bookmark and use daily the SomersaultNOW online dashboard.

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The public radio program about language, A Way with Words (@wayword), asks, “Why are some book titles so incredibly long?”

A caller complains about book-title inflation, usually consisting of a shorter title followed by a colon and a longer subtitle that seems to sound important and ends with the words “and What To Do About It.” Cohost Grant Barrett (@grantbarrett) explains that such extra-long book titles have long been a form of search optimization by publishers and marketing departments. The more searchable keywords in the title, the more copies sold.

Listen above. Read this in full.

Contact Somersault (@smrsault) to help you select the most effective title, and other marketing necessities, for your book.

And be sure to bookmark and use daily the SomersaultNOW online dashboard.

Google’s Nexus 7 is the latest tablet on the tech scene, along with Apple’s iPad, Amazon’s Kindle Fire, Barnes & Noble’s Nook, and Microsoft’s Surface.

See a comparison chart above and another one by The Verge (@verge).

See all tablets compared at The Verge.

A new study by Gartner (@Gartner_inc) says consumers are choosing to use tablets now for some activities they previously used to use PCs for.

According to the findings, the “main activities moving from PCs to media tablets” included checking email, a shift observable among 81% of contributors, and reading the news, on 69%.

Over 50% prefer reading newspapers, magazines, and books on screens rather than on paper.

Read this in full.

Contact Somersault (@smrsault) to help you use current technology to publish and market your brand’s content.

And be sure to bookmark and use daily the SomersaultNOW online dashboard.

This week’s The New Yorker (@NewYorker) cover bitingly captures how obsessed Americans are with being online all the time, no matter what we’re doing and who we’re with!

Contact Somersault (@smrsault) to help you capitalize on the digital revolution to strategically and effectively publish and market your brand’s content.

And be sure to bookmark and use daily the SomersaultNOW online dashboard.

New York-based start-up Zola Books (@zolabooks) is planning to replace the Google eBooks re-seller progam (to end in January; originally embraced by the American Booksellers Association), as the ecommerce platform of choice for independent bookstores selling ebooks.

According to Digital Book World (@DigiBookWorld), “Zola will offer readers a social e-reader and bookstore, independent bookstores a new place to sell ebooks, and publishers another storefront to display their wares. When it launches to the public on September 19, the company plans to make a splash, offering readers a sizable selection of ebooks, including titles that will only be available on Zola.”

The plan is to offer a selling experience for independent bookstores that is easier, more attractive and more profitable than Google eBooks was.

Zola allows each independent bookstore to create its own storefront that it curates with titles it thinks its readers will like. Each bookseller is responsible for marketing their storefront but the proceeds could be worth it. Zola will pay independent bookstores 60% of net proceeds from every sale.

With Zola, publishers get a straight 70% of every sale and then Zola and its partners split the rest after paying a 4% credit card transaction fee....

In addition to providing a storefront for bookstores, Zola is providing pages for publishers, book reviewers and influential bloggers. Books sold through those pages will net whoever maintains the page an affiliate commission, which will vary in size depending on who or what the affiliate is. Each storefront comes with tools that allow for simple integration with all major social platforms so pages can be kept up-to-date by tweeting.

Read this in full.

Tech Crunch (@TechCrunch) reports, “The company’s Zola Social Reader will work on the Kindle Fire, Nook, and iPad. Zola Books will make both native apps as well as HTML5 apps available for its readers.”

Given the controversy surrounding ebook pricing right now, the company has decided to hold off from selling books until the publishers and the US Department of Justice have settled their current issues. Zola Books plans to use an agency model for selling books, meaning it will give authors and/or publishers full control over the pricing of content their are publishing exclusively on the site. By the time it launches publicly, the company expects to have every publisher on board. Exclusive content on the site will be offered DRM free.

Read this in full.

Contact Somersault (@smrsault) to help you publish and market ebooks and pbooks, as well as stay current with the quickly changing digital publishing world.

And be sure to bookmark and use daily the SomersaultNOW online dashboard.