BISG Report: More Ebook Buyers Buying Print Books - somersault

BISG Report: More Ebook Buyers Buying Print Books

Publishers Weekly (@PublishersWkly) says, “In another sign that the industry is moving toward a hybrid market, fewer ebook buyers reported buying only digital titles this spring than a year ago.”

According to Book Industry Study Group’s (@BISG) newest edition of Consumer Attitudes Toward Ebook Reading report, the percentage of ebook consumers who exclusively or mostly purchase ebooks fell from nearly 70% in August 2011 to 60% in May 2012. Over the same period, the percentage of survey respondents who have no preference for either ebook or print formats, or who buy some genres in ebook format and others in print, rose from 25% percent to 34%.

Read this in full.

Read the news release.

See a copy of the core survey question set (pdf).

The following are slide presentations of this year's and last year's reports:

Also see our previous blogposts, “Even E-reader Owners Still Like Printed Books, Survey Finds,” “EPILOGUE: the future of print,” and others tagged “Ebook.”

Contact Somersault (@smrsault) to help you strategically publish and market your content in both ebook and pbook formats.

And be sure to bookmark and use daily the SomersaultNOW online dashboard.

Somersault Group

Announcing Somersault Group, doing business as Somersault. We believe the unprecedented changes occurring in the publishing world aren’t a crisis; they’re a playground of possibilities. We're here to help clients embrace change and leverage it to fulfill their mission. We're flipping the publishing world right-side up! Due to rapidly churning communication technology and seismic shifts in the book market distribution landscape – from the Internet to eReaders and the iPad to individual book print-on-demand capability – publishers expect authors to take more responsibility for the development, promotion, and sales of their books. Somersault helps publishers, agents, ministry partners, and Christian authors adapt to these changes with dexterity. We combine the experience and vision of Somersault publishing executives with the integrated marketing and technology expertise of digital natives. We honor good ideas and the creative people who embody them. We believe in the power of books to change lives, and are committed to help authors tell their stories and actively engage their readers. We want to be known for our nimbleness and responsiveness. Anticipating and embracing the future, being attentive to consumer behavior, inviting collaboration, and encouraging entrepreneurship are our core values, as we operate within the framework of having fun and reflecting the kingdom of God. We’re seeking ‘blue water’ opportunities, be they pond, lake, or ocean. We provide authors with brand counseling, editorial direction, research capabilities, marketing strategy, Internet and social media presence, and a comprehensive portfolio of publishing assistance. Our mission is to change lives by connecting inspirational content creators with readers using exceptional creativity, right-now technology, and old-fashioned personal care. See all our social networks on our Google profile. Contact us at hello@somersaultgroup.com, 1.616.551.1539, 131 Division Ave. S., Suite 300, Grand Rapids, MI 49503-4215.

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