Long Book Titles

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The public radio program about language, A Way with Words (@wayword), asks, “Why are some book titles so incredibly long?”

A caller complains about book-title inflation, usually consisting of a shorter title followed by a colon and a longer subtitle that seems to sound important and ends with the words “and What To Do About It.” Cohost Grant Barrett (@grantbarrett) explains that such extra-long book titles have long been a form of search optimization by publishers and marketing departments. The more searchable keywords in the title, the more copies sold.

Listen above. Read this in full.

Contact Somersault (@smrsault) to help you select the most effective title, and other marketing necessities, for your book.

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