The Associated Press is talking up a new “visual identity system,” to be rolled out over the coming months (a historical retrospective of AP logos is shown above with the new logo on the right).
The global news network says the look and logo are designed for the digital era and are supposed to unite its various offerings as part of a “master brand” strategy. AP called this the first significant change in its look in 30 years. The first use is on its new AP Mobile news app and AP.org website (@AP). According to its brand introduction (pdf) document, the new visual identity system brings to life the AP values of “integrity, action, and independence...and creates a distinct footprint in the media marketplace.”
AP President/CEO Tom Curley says in the announcement, “We have world-class content and world-class products and now we have the world-class look to go with them.”
The system expands the range of colors and designs available for use in AP products and services. The logomark recognizes the past stencil pattern while the logotype is black with a red underscore, both in a white box. This design is by the firm Objective Subject (@ob_sub), which says the red underscore, dubbed ‘the prompt,’ “evokes AP’s emphasis on editorial rigor and precise and accurate approach.” It goes on, “We retained the original logo’s stencil lettering, which embody the gutsy and adventurous personality of an international news organization.”
Emily Temple, editor of flavorpill (@flavorpill), has compiled more photos of more gorgeous bookstores “from Slovakia to Brazil to West Chester, PA” (see our previous blogpost). Enjoy these (and maybe even plan to visit them) while appreciating the fact that not all bookstores are bereft of customers these days.
The website Book Guys (@PaulTheBookGuy) discovered this article gem by Emily Temple, editor of flavorpill (@flavorpill). Despite grim news of brick-and-mortar bookstores closing, there are still bookshops open that are wonders to the eye and beckon customers to come see!
We can’t overestimate the importance of bookstores — they’re community centers, places to browse and discover, and monuments to literature all at once — so we’ve put together a list of the most beautiful bookstores in the world, from Belgium to Japan to Slovakia.
L2 Think Tank (@L2_ThinkTank) reports that, according to Union Square Ventures Partner Andy Weissman (@aweissman), we’re moving into “the ambient computer age,” where our connected devices are becoming smaller and more powerful. The implications of this changes our media habits, the way we socialize, and much more. In an attempt to quantify this impact, Weissman outlines the 8 places in our lives where mobile will have the biggest near-future impact on investment:
Reading – A new breed of mobile-primary reading formats are emerging that allow us to consumer and share media in new and different ways.
Social – Our always-on devices give us instant access to sharing at all times.
Payments – In Japan people are already paying for subway rides with their mobile devices. Before long we’ll be using what was formerly a voice device for transactions, and this trend is already well underway in the United States.
Learning – We can now absorb information from our mobile phones and use the classroom as a venue for discussion and collaboration.
Location-Based Innovation – One in 3 searches on mobile devices have local intent.
Media – Facebook holds the biggest archive of photos in the world. Media in the mobile world is fundamentally conversational.
Blurring – The smartphones we keep with us on our hip at all times create a blurring effect in the world of connectedness. We’re no longer just connected on our laptops, but wired-in everywhere.
Medicine – Today patients share data and information with doctors in real-time.
Project Glass is what Google is calling its exploration into eyeglasses that promote constant virtual reality to the wearer.
Nick Bilton (@nickbilton) writes in The New York Times (@nytimestech) about the soon coming debut of wearable glasses that serve as computer monitors.
Later this year, Google is expected to start selling eyeglasses that will project information, entertainment and, this being a Google product, advertisements onto the lenses. The glasses are not being designed to be worn constantly — although Google engineers expect some users will wear them a lot — but will be more like smartphones, used when needed, with the lenses serving as a kind of see-through computer monitor.
“It will look very strange to onlookers when people are wearing these glasses,” said William Brinkman, graduate director of the computer science and software engineering department at Miami University in Oxford, Ohio. “You obviously won’t see what they can from behind the glasses. As a result, you will see bizarre body language as people duck or dodge around virtual things.”
...Like smartphones and tablets, the glasses will be equipped with GPS and motion sensors. They will also contain a camera and audio inputs and outputs.
...Through the built-in camera on the glasses, Google will be able to stream images to its rack computers and return augmented reality information to the person wearing them. For instance, a person looking at a landmark could see detailed historical information and comments about it left by friends. If facial recognition software becomes accurate enough, the glasses could remind a wearer of when and how he met the vaguely familiar person standing in front of him at a party. They might also be used for virtual reality games that use the real world as the playground.
What does this next advancement in technology mean for your publishing strategy? Will you seek to publish content for the exclusive consumption on these types of glasses? Write your comments below.
Novelist Ann Patchett discusses on The Colbert Report the importance of brick-and-mortar bookstores and explains what prompted her to open Parnassus Books (@ParnassusBooks1) in Nashville.
In The Pleasures of Reading in an Age of Distraction (Oxford University Press), Alan Jacobs, professor of English at Wheaton College (@WheatonCollege), is sanguine about the future of reading and the book, and positively seductive when he urges us to read “for the plain old delight and interest of it, not because we can justify its place on the mental spreadsheet or accounting ledger.” Christianity Today’s (@CTmagazine) Books & Culture editor John Wilson talked with Jacobs about the distractions that beckon us, the virtues of the Kindle (and, by extension, similar devices), and the rewards of reading with concentrated attention. Here’s a portion of the interview:
There's a technology that we call the book, and many of us tend to assume that, well, everybody knows how to use books. Books are easy. It's the modern technologies that students need to be trained to use effectively. And I think, No, not really. A book is actually not that easy to know how to use well, especially for young people who haven't formed the habit of attending carefully to how they work.
So I tell my students, "Look, I want you to have the book in your hand. Take notes if you want to. I would prefer you to take notes in the book. Or if you don't want to write in books, get sticky notes, or do something. But I want you to be engaged with this technology." I want to be able to say, "Okay, put your finger there on page 36 and now let's go over to page 130." And I want to be able to go back and forth between the two. For many of them this is very unfamiliar. They're used to dealing with books in different ways. One of the really interesting things about getting them to work with a book is that it's a lot harder for them to get distracted, because I'm actually pushing them to make fuller use of this technology….
O’Reilly Media’s Tools of Change for Publishing (@ToC) (#toccon) was held in New York City Feb. 13-15. It’s the annual conference for professionals to discuss where digital publishing is headed.
Some sessions are available to watch on video; for example Andrew Savikas (@andrewsavikas), CEO at Safari Books Online (@safaribooks) gave a presentation on the growth of subscription-based access to books online.
Probably the most startling presentation of the day was “Kepler 2020,” a look at the efforts to transform the iconic independent bookstores into a new wave community owned bookstore that will embrace technology and a fairly breathtaking slate of new initiatives. Among them: split the store into for-profit sales and non-profit cultural foundation entities; diversify beyond the sale of print books to include services, subscriptions, memberships and corporate sponsorships, and aggressively adopt technology, including digital e-readers and e-books, perhaps even giveaway Kindles and Nooks!
Bob Young (@caretakerbob), founder and CEO of Lulu (@Luludotcom), spoke on “There Is No Such Thing As a Book, or Re-Thinking Publishing In The Age of the Internet.”
O’Reilly Media’s Tools of Change for Publishing (@ToC) (#toccon) has begun in New York City. It’s the annual conference for professionals to discuss where digital publishing is headed. Some sessions will be live-streamed; also see the program schedule.
This vision will be achieved by building on WebKit, the widely adopted open source HTML5 rendering engine.
“Adobe has been a strong supporter of EPUB 3 and we look forward to continuing to provide our customers with the ability to create and render rich content experiences and compelling eBooks with this format, which enables enhanced interactivity, rich media, global formatting, and accessibility,” says Nick Bogaty, Director, Business Development, Digital Publishing, Adobe Systems Incorporated. “Adobe welcomes the Readium project as an important step to help foster increased consistency across EPUB 3 implementations.”
Others supporting the IDPF EPUB® 3 standard are ACCESS, Anobii, Apex CoVantage, Assoc. American Publishers (AAP), Barnes & Noble, Bluefire Productions, BISG, Copia, DAISY, EAST, EDItEUR, Evident Point, Google, Incube Tech, Kobo/Rakuten, Monotype, O’Reilly, Rakuten, Safari Books Online, Samsung, Sony, VitalSource, Voyager Japan.
Noticeably absent is Amazon and its Kindle ereader, which uses the proprietary digital format AZW based on the Mobipocket standard.
How do people discover books in the digital age? Digital Book World (@DigiBookWorld) reports that, according to a survey presented at the Digital Book World conference (#dbw12) in New York last month, nearly half of readers discover new books through the recommendations of family and friends, and nearly a third discover them at bookstores.
·49% - Family and friends’ recommendations
·30% - Bookstore staff recommendations
·24% - Online and print advertising
How will readers discover, buy, and read new books as e-reader and tablet ownership increase and traditional books sales channels are challenged?
A new service that wants to help in this regard is Small Demons (@smalldemons). It takes all of the meaningful data from all favorite books and puts it in one place. Small Demons collects and catalogs the music, movies, people, and objects mentioned in books and makes those details searchable, creating a universe of book details, or as the service calls it, a storyverse.
Book Baby (@BookBaby) says Small Demons CEO Valla Vakili was so intrigued by the description of Marseilles in Jean-Claude Izzo’s Total Chaos that he replaced the Paris leg of his trip with Marseilles, an experience so inspiring that the concept of Small Demons was born.
In a recent interview with GalleyCat (@GalleyCat), Small Demons VP of content and community Richard Nash explained: “If you are an author, we are going to create verified author pages. You’re going to be able to add biographical information, information about your own books and other features. You will also get access to the editing tools that we are using to fix the computer’s mistakes. We know algorithms can’t get everything right and even when they get something right, they can’t necessarily provide the nuance that a human being can.”
Nash continued: “A computer can tell us how many times a song appears in a book. But it can’t tell us that it is the song that the couple dances to at the wedding reception or the song the jilted lover plays after being dumped. It can’t tell you the emotional resonance of it. So we are going to be relying on librarians and authors and gifted amateurs to come in and help us fix and add and weight and evaluate all the data we are generating. Individual authors will have that ability over an extended period of time.”
