SXSW (@sxsw) (pronounced “south by southwest”), the annual Austin, Tex.-based festival of interactive ventures, music, and film, runs March 9-18, for another year’s presentations on innovation in technology, music, cinema, and new business platforms that will attract more than 20,000 attendees. SXSW Interactive runs March 9-13, focusing on books, publishing, and new media technology.
Panel presentations and discussions include “The Future of Lifestyle Media,” Making a Grand Entrance: How to Launch a Product,” and “The Present of Print: Paper’s Persistence.”
Publishers Weekly (@PublishersWkly) editors Rachel Deahl (@DeahlsDeals) and Calvin Reid (@calreid) are moderating two panel discussions:
Publishing Models Transforming The Book, will examine how conventional publishing industry business models are being rearranged and reinvented, and how books and book content are being offered to consumers in the digital age. The panel features content entrepreneurs like Brian Altounian (@BrianAltounian), CEO of Wowio.com (@WOWIO) (announcing the rebranding of itself as Studio W), and Swanna McNair (@swannamac), founder of Creative Conduit. Also on-hand will be Molly Barton (@MollyBBarton), director of digital publishing and business development at Penguin (@penguinusa) / Book Country (@Book_Country), and Jefferson Raab, creative director at The Atavist (@theatavist).
And Reid will moderate the panel Discoverability and the New World of Book PR, organized by Austin based book media relations veterans Barbara Cave Henricks, founder of Cave Henricks Communications (@CaveHenricks) and Rusty Shelton (@RustyShelton), owner of Shelton Interactive as well as Hollis Heimbouch (@heimbouch), vp and publisher at Harper Business (@HarperCollins). The panel will examine book marketing and promotion at a time when physical bookstore shelf space is declining and more books are being released.
Also see our previous blogpost “Discoverability in the Digital Age: Personal Recommendations and Bookstores.”
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