Although many Californians who own Kindles, Nooks, and other e-readers love their gadgets, they still prefer books the old-fashioned way — on paper — according to a survey by USC Dornsife (@USCDornsife) and the Los Angeles Times (@usclatpoll).
Even with sales of e-readers surging, only 10% of respondents who have one said they had abandoned traditional books. More than half said most or all of the books they read are in printed form.
The pleasure of reading endures in the digital age, even with its nearly boundless options for entertainment, according to data collected from 1,500 registered state voters. Six in 10 people said they like to read “a lot,” and more than 20% reported reading books for more than 10 hours a week....
And age is clearly no barrier to new habits. Folks over 50 are embracing some new reading technology at about the same rate as younger people. Twenty-two percent of those ages 18 to 49 own e-readers; 20% of people 50 and older have them.
Also see our previous blogposts, “The Next Time Someone Says the Internet Killed Reading Books, Show Them This Chart” and “Extensive New Study: The Rise of E-reading.”
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