In the Year of the Ebook, 5 Lessons From - and For - News Organizations

Jeff Sonderman (@jeffsonderman), digital media fellow at The Poynter Institute (@Poynter ), suggests that ebooks are causing change not only in traditional book publishing; they’re also causing a shift in news journalism. Here are lessons he offers:

·         Shorten the production cycle.

·         Crime and politics are popular topics.

·         Different price points.

·         Need to add value.

·         Don’t forget print books.

Read this in full.

Along the same lines, Christianity Today (@CTmagazine) is launching Christianity Today Essentials, a new series of “natural length ebooks,” described by editor-in-chief David Neff (@dneff) as content “longer than a longish magazine article, yet significantly shorter than the typical print book.” He says, “The format allows you, the reader, to go deeper and learn more than you could from a magazine article, without committing the time or money demanded by a full-length book.”

Leadership Network (@leadnet) is beginning a new series of "natural length experiences" under the brand Leadia (@leadiatalk). "Each piece is limited to 10,000 words and has live links to audio, video, and websites." A Leadia app is available for iPhones and iPads.

And Patheos.com (@Patheos) is starting Patheos Press, a "publisher of original ebooks."

Also read our blogpost, "Ebooks are the New Pamphlets."

As for changes in how news is reported, Meghan Peters (@petersmeg), Mashable's (@mashable) community manager, assesses in “6 Game-Changing Digital Journalism Events of 2011” the progress for online journalism in 2011, from breaking news curation to new revenue models:

1. Paywalls Find Their Footing

2. NPR’s Andy Carvin Proves the Value of Social Network Newsgathering

3. Journalists Flock to Google+

4. Mobile Gets Competitive

5. Facebook Makes Personal Branding Easier

6. The Pulitzer Goes Digital

Read this in full.

And just for fun, here’s a video of what the help desk would look like back in the day when print books overtook scrolls.

Stay current with news about the publishing world by bookmarking Somersault’s (@smrsault) SomersaultNOW online dashboard.