Apple, Walmart, Google, Target, and Microsoft are the brands which US shoppers regard as being the most "inspiring."
The consultancy Performance Inspired (@P_inspired) asked 2,175 adults to name the companies they perceived as meeting this criteria.
"Apple is the most inspiring again this year because it has become a part of the consumer's personal identity," said Terry Barber, chief inspiration officer for Performance Inspired.
The main terms associated with Apple include "innovative," "fun," and the idea that it lets customers be more "creative.”
Walmart is praised for its low prices, diverse range of products, and friendly atmosphere. Google is seen as "informative," "good," and "nice."
Target is lauded for the contribution it makes to the local communities it serves. Microsoft is valued for its products at work.
Other brands in the top 25 are Amazon, Chick-fil-A, Starbucks, McDonald's, Coca-Cola, Macy’s, Costco, Nike, Disney, Kohl’s, Ford, The Home Depot, TOMS, jcpenney, Whole Foods Market, Best Buy, Johnson & Johnson, Goodwill, Trader Joe’s, and Pepsi.
- 86% of consumers would recommend a company they find "inspiring" to friends and family
- 71% would be willing to pay a premium for goods offered by such firms
- 54% think about the brands they find "most inspiring" at least once a week and 38% talk about them with a similar level of frequency.
"Consumers are not only feeling inspired by certain businesses, but are acting inspired by spending more with these companies while evangelizing to others about their inspiring experience," says Barber.
How inspiring to your consumers is your brand?
Let Somersault (@smrsault) help you strategically communicate your brand message.
Learn about online marketing with SomersaultSocial.
Get our blogposts delivered into your email inbox.
Be sure to bookmark and use daily the SomersaultNOW online dashboard.