Social Media News Release Template Step-by-Step Guide - somersault

Social Media News Release Template Step-by-Step Guide

Sally Falkow (@sallyfalkow), president of PRESSfeed (@PRESSfeed) says journalists look for multimedia content to help them report a story. She offers 15 steps to crafting a successful social media news release:

· Write a short, concise headline....

· Add a main image that tells the story....

· Craft the lead paragraph with the news angle and the 5Ws....

· List the core news facts in the release in bullet points....

· Write the rest of the release in narrative form....

· Link to relevant analyst coverage....

· Add approved quotes from the main players in the release....

· Make the release available in an RSS news feed....

· Add more images, so that there is a choice for bloggers and journalists....

· If possible, add a short video....

· Add any other supporting material: charts, slide decks, pdfs, Infographics or whitepapers....

· Tag all the content with the keywords that will make it easy to find in search or social sites....

· Add the About Us boilerplate....

· Include a contact person – a real person....

· Add icons that connect to all social content for the company....

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Contact Somersault (@smrsault) to help plan your brand’s public relations and social media news strategy.

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Somersault Group

Announcing Somersault Group, doing business as Somersault. We believe the unprecedented changes occurring in the publishing world aren’t a crisis; they’re a playground of possibilities. We're here to help clients embrace change and leverage it to fulfill their mission. We're flipping the publishing world right-side up! Due to rapidly churning communication technology and seismic shifts in the book market distribution landscape – from the Internet to eReaders and the iPad to individual book print-on-demand capability – publishers expect authors to take more responsibility for the development, promotion, and sales of their books. Somersault helps publishers, agents, ministry partners, and Christian authors adapt to these changes with dexterity. We combine the experience and vision of Somersault publishing executives with the integrated marketing and technology expertise of digital natives. We honor good ideas and the creative people who embody them. We believe in the power of books to change lives, and are committed to help authors tell their stories and actively engage their readers. We want to be known for our nimbleness and responsiveness. Anticipating and embracing the future, being attentive to consumer behavior, inviting collaboration, and encouraging entrepreneurship are our core values, as we operate within the framework of having fun and reflecting the kingdom of God. We’re seeking ‘blue water’ opportunities, be they pond, lake, or ocean. We provide authors with brand counseling, editorial direction, research capabilities, marketing strategy, Internet and social media presence, and a comprehensive portfolio of publishing assistance. Our mission is to change lives by connecting inspirational content creators with readers using exceptional creativity, right-now technology, and old-fashioned personal care. See all our social networks on our Google profile. Contact us at hello@somersaultgroup.com, 1.616.551.1539, 131 Division Ave. S., Suite 300, Grand Rapids, MI 49503-4215.

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