The New Common English Bible Happened Only Because of 21st Century Technology

By the time early church scholar St. Jerome died more than 1500 years ago, he had laboriously translated the Bible into Latin, taking more than 20 years working within the confined technology of the late 4th century. Considered the patron saint of all translators, today the Feast of St. Jerome is celebrated Sept. 30 as International Translation Day to highlight the degree of difficulty in translating from one language to another.

Electricity, the Internet, and instant global communication have allowed immense strides in communicating across languages, including new Bible translations like the Common English Bible (http://CommonEnglishBible.com), in which 120 academic scholars and editors, 77 reading group leaders, and more than 500 average readers from around the world joined together to clearly translate, in record time, Hebrew, Aramaic, and Greek languages from thousands of centuries ago into the English of today. See an interactive Google Map showing the locations of the translators (http://j.mp/p5aiO0).

“Even the usual Bible translation schedule is not for the timid,” says Paul Franklyn, PhD, associate publisher for the Common English Bible (@CommonEngBiblehttp://twitter.com/CommonEngBible). “Accomplishing it in less than four years requires extra stamina – and modern technology.” Less than four years is phenomenal when compared with other recent modern English Bible translations that took 10-17 years to complete.

Already in its third printing after only one month in stores, the popular new Common English Bible is known for being “built on common ground.”

“When we say ‘built on common ground,’ we mean that the Common English Bible is the result of collaboration between opposites: scholars working with average readers; conservatives working with liberals; teens working with retirees; men working with women; many denominations and many ethnicities coming together around the common goal of creating a vibrant and clear translation for 21st century readers, with the ultimate objective of mutually accomplishing God’s overall work in the world,” says Franklyn.

Translation efficiency was possible by using an online project management database that permitted more than 200 collaborators (translators, editors, and field testers) to communicate immediately. The project was constructed in a workflow matrix with more than 400 overlapping parts.

“Translators and editors of previous Bible translations typically met face-to-face twice a year to debate and vote on challenging passages,” says Franklyn. “By contrast, Common English Bible editors worked by consensus in real-time and deferred any difficult decision to the senior editor for a particular testament.”

The online project management database that was used was first constructed to handle the development of the New Interpreter's Dictionary of the Bible, which contains 8400 articles from more than 1000 contributors in 40 countries. “The system is relatively easy to understand as an online document management application with archiving, version control, scheduling, reports, and workflow. If such a login system is not used, the project can quickly collapse into confusion by trying to manage by email,” says Franklyn.

The translation tool used by Common English Bible editors is the BibleWorks software. Franklyn says that platform was chosen “because we could add the emerging Common English Bible translation into the Bibleworks translation database. This allowed for rapid searching and contributed significantly to a more consistent vocabulary across the translation. It also helped identify traditional vocabulary in older translations that we no longer use in common English.”

Franklyn says BibleWorks is being used to also generate a Bible concordance. “A programmer is working with us to develop a new cross-reference system for the reference edition of the Common English Bible, as well as a ‘phrase concordance’ that’s required for a more functional translation,” says Franklyn. These tools will also become enhancements for future BibleWorks releases.

Another technical tool used by the Common English Bible editors is the Dale Chall readability software. According to Franklyn, Edgar Dale and Jeanne Chall are two reading scholars who developed the most accurate reading measurement formula based on a math computation as well as a comparison to vocabulary word lists that are sorted by grade level in standardized testing.

“Previously the Dale Chall method for measuring readability would work on samples of no more than 400 words. We asked that the program be modified so it could process a readability score and vocabulary assessment for entire books of the Bible,” explains Franklyn. “Each document was measured on the first draft and last draft. Bear in mind that readability is a measurement of the clarity of the translator. It does not reflect on the intelligence of the reader.”

The Common English Bible is written in contemporary idiom at the same reading level as the newspaper USA TODAY—using language that’s comfortable and accessible for today’s English readers.

Also facilitating the rapid translation process was attention given to tagging. “Because our text was well tagged from the beginning in Microsoft Word documents (each text was tagged as soon as the first draft arrived), we were able to complete the XML tagging in the OSIS schema for of the whole Bible in about 4 weeks after we exported from Adobe InDesign typesetting,” says Franklyn.

“Our use of technology was very practical. We used a software tool if it helped us get the job done efficiently. We did not try to chase impulsive or esoteric possibilities that computer tools sometimes inspire for translators,” says Franklyn. “It’s possible to tag a Bible text too extensively, with expectations that someday a scholar could do interesting computerized data mining. That sort of data mining would be fun someday, but not when the real job is to complete a Bible translation containing 930,000 words.”

The complete Common English Bible debuted online and on 20 digital platforms in June, and in paperback format in mid-July. Six other editions, including one with the Apocrypha, are now in stores. The Common English Bible totals 500,000 copies in print, including the New Testament-only editions released a year ago.

Media coverage of the launch of the Common English Bible has included TIME magazine, USA TODAY, The Tennessean, Seattle Post Intelligencer, The Toronto Star, Florida Today, Orlando Sentinel, The Christian Post, Associated Baptist Press, Read The Spirit, and others, along with reviews by bloggers. Information about the Common English Bible is also available on its website, Twitter stream, Facebook page, and video.

Combining scholarly accuracy with vivid language, the Common English Bible is the work of 120 biblical scholars from 24 denominations in American, African, Asian, European, and Latino communities, representing such academic institutions as Asbury Theological Seminary, Azusa Pacific University, Bethel Seminary, Denver Seminary, Princeton Theological Seminary, Seattle Pacific University, Wheaton College, Yale University, and many others.

Additionally, more than 500 readers in 77 groups field-tested the translation. Every verse was read aloud in the reading groups, where potentially confusing passages were identified. The translators considered the groups' responses and, where necessary, reworked those passages to clarify in modern English their meaning from the original languages. In total, more than 700 people worked jointly to bring the Common English Bible to fruition; and because of the Internet and today’s technology it was completed in less than four years.

Visit CommonEnglishBible.com to see comparison translations, learn about the translators, get free downloads, and more.

The Common English Bible is sponsored by the Common English Bible Committee, an alliance of five publishers that serve the general market, as well as the Christian Church (Disciples of Christ) (Chalice Press), Presbyterian Church (USA) (Westminster John Knox Press), Episcopal Church (Church Publishing, Inc.), United Church of Christ (The Pilgrim Press), and The United Methodist Church (Abingdon Press).

For a media review copy of the Common English Bible and to schedule an interview with Paul Franklyn, please contact Audra Jennings, ajennings@tbbmedia.com or Diane Morrow, dmorrow@tbbmedia.com, at 1.800.927.1517.

Facebook's Huge Trove Of Photos In Context

Chart of the Day (@ChartOfTheDay) reports that Facebook hosts 140 billion photos, and will add 70 billion this year, according to 1000memories (@1000memories).

Putting this in context, 1000memories made the above visualization which shows how big Facebook’s library of photos are in comparison to other photo sharing sites, as well as the Library of Congress.

Incredibly, Facebook is hosting 4% of all photos ever taken, according to 1000memories. It estimates 3.5 trillion photos have been taken through history.

Computers: The New Consumers?

Computing is rapidly evolving into a real “ecology,” where chips will be embedded in everything from your coffee mug to your sweater. The above video produced by Mickey McManus’ (@mickeymcmanus) design consultancy, MAYA, illustrates this idea.

Also see Discover Magazine’s (@DiscoverMag) article, “The Internet May Soon Include All of the Things Around You.”

B. Bonin Bough (@boughb), Global Head of Digital for PepsiCo, writes in Forbes (@Forbes) about his discussion at the Milken Global Conference (@MilkenInstitute) with Nicholas Carr, renowned author who’s investigating how technology is impacting the way we think. Bough asks the question, “How often do we outsource traditional ways of thinking to smart devices, choosing to sacrifice learning and let the technology think for us?” And he suggests we’re losing something in the process.

Read this in full.

In the BigThink.com (@bigthink) interview below, Carr describes the technologies that have reshaped the way our brains work.

Talk with us at Somersault (@smrsault) to discern how your publishing and marketing strategies need to be positioned for the future's blue ocean opportunities. Be sure to bookmark and use daily our SomersaultNOW online dashboard.

Mobile Internet Users will Overtake Fixed Users in 2013

IDATE Research (@JeanDSeval) has just published its “World Internet Usages & Markets” report.

“Globally, the number of users of fixed Internet will continue to grow at a steady pace, reaching 2.3 billion in 2015”, comments Sophie Lubrano, Project Leader and IDATE’s Director of Studies. “Users of mobile Internet services will progress even more rapidly, however, and should reach 2.6 billion in 2015. This growth is fuelled by emerging markets, particularly China.”

Read this in full.

Let Somersault help you develop mobile marketing and publishing strategy for your brand.

State of the Media: Social Media Report Q3

The latest Nielsen (@NielsenWire) report (pdf) shows that social media’s popularity continues to grow, connecting people with just about everything they watch and buy.

·         60% percent of people who use three or more digital means of research for product purchases learn about a specific brand or retailer from a social networking site.

·         Social networks and blogs took 22.5% of Internet usage time in May 2011, beating online games' 9.8%, email's 7.6%, portals' 4.5%, video and films' 4.4% and search's 4%.

·         US Web users spent 53.5 billion minutes on Facebook during the month, beating out Yahoo's 17.2 billion minutes, Google's 12.5 billion minutes, YouTube's 9.5 billion minutes, eBay's 4.5 billion minutes, and Apple's 4.3 billion minutes.

·         Facebook received 140 million unique visitors in May, with 62% of page views on the site attributable to females; 50 million individuals accessed Blogger; 23.6 million went to Twitter.

·         Blogging provider Wordpress attracted 22.4 million people, trailed by MySpace with 19.3 million, LinkedIn with 17.8 million, and Tumblr, another blog hosting platform, with 11.9 million.

·         53% of "active" social networkers currently follow a brand.

·         Year over year growth of people accessing social networks via mobile rose 62%: 46.5 million people visiting Facebook, 11.5 million for Twitter, 6 million LinkedIn, and 4 million MySpace.

·         In all, 97% of members access social networks on a computer, 37% employ mobile phones, 3% deploy a games console or iPad, and 2% leverage Web-enabled TV sets and ereaders.

·         About 30% of consumers value being able to use social networks on their phone.

·         A further 21% liked scanning barcodes with a handset, 20% cited making payments, 16% prioritized "check-in" services such as Foursquare and 13% enjoyed giving feedback to companies.

·         67% of smartphone owners had downloaded gaming apps, 65% selected equivalent weather-related tools, 60% utilized applications from social networks, and 55% used navigation and search facilities.

·         17.8 million women watch video on social networks, versus 13.6 million men.

Read the report in full (pdf).

Also see our previous blogpost, “Report: Half of Americans Are Now Social Networkers.”

How Teens Interact with Media

Radio-Info.com (@radio_info) says, “Teens today are the most digitally connected generation we have ever seen.” A study just released by Nielsen (@NielsenWire) on teen media usage offers the following insight.

Teens:

·         Are the Heaviest Mobile Video Viewers

·         Are More Receptive to Mobile Advertising than their Elders

·         Out-Text All Other Age Groups

·         Talk Less on the Phone: Besides

·         Grew Up in the Age of Social Media—and It Shows

·         Watch Less TV than the General Population:

·         Spend Less Time on their Computers

Radio-Info says, “Based on this research and other key findings from recent studies on teen consumers, here are four considerations for marketers aspiring to reach teens today:

1. Speak in bullet points.

2. Don’t be “just another ad.”

3. Stand Out

4. Think Multi-Platform

Read this in full.

Report: Half of Americans Are Now Social Networkers

Damon Poeter (@dpoeter) writes in PCMag.com (@PCMag) that the percentage of adult Internet users using sites like Facebook, Twitter, and LinkedIn is now 65%, up from 61% a year ago, according to a report released by the Pew Research Center (@pewinternet & @pewresearch).

Accounting for the percentage of adults who don't use the Internet at all, that still means that half of all Americans now use social networking sites, Pew researchers say.

The number of Americans using such sites has exploded since 2005, when Pew found that just 8% of Internet users, or about 5% of all adult Americans, said they did. The percentage of Internet users saying they use social networking sites has more than doubled since 2008, when 29% of respondents said they were using them, according to the Pew survey.

Pew reports that women aged 18 to 29 are the most voracious users of social networking sites, with 89% of Internet users in that group participating in such sites and 69% of them reporting that they do so daily. Accounting for all age groups, 69% of adult women using the Internet say they’re social networkers as compared with 60% of men.

Read the story in full.

Read the research report.

Also see HubSpot’s (@HubSpot) article, “46 Million Americans Check Social Media Sites Multiple Times Per Day,” based on the 2011 Social Habit report, released by Edison Research and Arbitron.

What implications does this research hold for your publishing and marketing strategy? Let Somersault help you think it through.

BookRiff: A Marketplace for Curators

On O’Reilly Radar (@radar), Jenn Webb (@JennWebb) interviews Rochelle Grayson (@RochelleGrayson), CEO of BookRiff, (@BookRiff), a publishing start-up going live at the end of September. Jenn asks, “Ever want to compile your own cookbook, travel guide or textbook? Has your publisher edited out sections of your book you'd like to share with interested readers? BookRiff aims to solve these problems by creating new ways to access and compile content.”

Her interview explains how BookRiff works and how it can benefit publishers and consumers. Rochelle says her company is based on an open market concept, allowing publishers to sell the content they want at prices they set and consumers to buy and customize that content as they see fit; each getting a percentage of sales along the way.

A Riff is a remix of chapters from published books, essays, articles, or even one's own content. The concept behind BookRiff is to create an online platform that allows consumers and publishers to remix and to resell content, while ensuring that all original content owners and contributors get paid.

BookRiff’s target audience is “domain experts” who can curate — and perhaps even create — content that is of interest to a specific reading audience. This could include things like cookbooks, travel guides, extended “authors editions,” and custom textbooks.

Read this in full.

How do you foresee this effecting your publishing/sales/distribution plans for the next 12 months?

US Families Go Digital

Warc (@WarcEditors) reports on a new Cisco (@Cisco_Mobility) study that says US families are engaging in an increasingly diverse range of digital activities, and are using more wireless devices than ever before.

·         The most popular digital pastimes among the respondents are browsing the Web and accessing email, logging a total uptake of 92%.

·         Regularly downloading music and video score 67%; consumers are turning to user-generated content platforms like YouTube, video-on-demand services, and properties such as iTunes.

·         Two-thirds of respondents often use a tablet or smartphone via their wireless network at home.

·         Devices connected to in-home WiFi: game consoles (66%), smartphones (41%), and wireless printers (36%).

·         62% of adults use the Internet in this way on a daily basis; 71% do so between 5-7 days a week.

·         Based on parents’ estimates, 46% of children log on to the Web in the same fashion every day, and 54% participate in this activity at least 5 days per week.

Consumers are now embracing a wireless connected lifestyle for the entire family.

Read this in full.