How Teens Interact with Media

Radio-Info.com (@radio_info) says, “Teens today are the most digitally connected generation we have ever seen.” A study just released by Nielsen (@NielsenWire) on teen media usage offers the following insight.

Teens:

· Are the Heaviest Mobile Video Viewers

· Are More Receptive to Mobile Advertising than their Elders

· Out-Text All Other Age Groups

· Talk Less on the Phone: Besides

· Grew Up in the Age of Social Media—and It Shows

· Watch Less TV than the General Population:

· Spend Less Time on their Computers

Radio-Info says, “Based on this research and other key findings from recent studies on teen consumers, here are four considerations for marketers aspiring to reach teens today:

1. Speak in bullet points.

2. Don’t be “just another ad.”

3. Stand Out

4. Think Multi-Platform

Read this in full.

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